JCDecaux’s Post

Grab a lamp, as this billboard is getting shade...💡 Along with a few other people, including Andrew Tindall, I shared the EasyJet billboard mock-up. I praised it for its creativity and responsiveness. However, my post, along with others, got some very negative comments. But why are people mad about this? Companies like SURREAL, Maybelline, and Netflix have all created fake OOH ads... Which receives positive PR constantly. Also, brands like Aldi have made a strategy around playful digs at competitors, and it works! Is it because the mock-up is said to not come from the brand itself? If so, are we discouraging people from creating such great visuals? What do you think? *Image credit: Tom Brits- https://lnkd.in/ebwfbiKm #ooh #easyjet #billboards #outofhome #oohideas #trending #creative #creativeideas #trendingtopic

In the world of marketing, perception is reality. 🤯 By embracing the "issue" and responding with humour, they cleverly shaped expectations around price for a rather premium grocery brand and effectively amplified their message. #OOH #PR #Campaign #Marketing

OOH concept of the day: for Illumination & Universal Studios Hollywood 'Gru & his minions- billboards' A good OOH-billboard is not just about being seen, it's about being remembered. In a world full of basic billboards, that are ignored by most of us, creating something different will catch attention. A billboard with a creative idea turns passing glances into lasting impressions. So don’t just advertise—entertain and elevate your message above the noise. #virtualooh #vooh #ootd #outdooradvertising #oohadvertsising #oohmarketing #oohadvertising #entertainmentmarketing #guerilla #citymarketing

Earlier this week, saw the launch of a multi-sensorial takeover of the iconic Oxford Circus Tube station, as part of Marks and Spencer’ bold Summer campaign developed in collaboration with Mother Design and Mother.   In a first for London’s Oxford Circus underground station, the OOH print formats have been infused with the evocative scent of sun lotion using Global media’s Aromaco technology. This innovative approach enables the campaign to engage multiple senses, transporting commuters from the hustle and bustle to a sun-soaked M&S paradise.   Commenting on the campaign, our Partner & ECD Kirsty Minns said, "Taking a multi-sensorial approach to brand comms creates a more immersive and memorable experience. Scent is a particularly powerful tool in forging emotional connections and driving brand recall.”   Sound and music also serve as an important bridge to connect brands with audiences on an emotional level. Although the OOH takeover didn’t feature sound, the campaign’s TV spot features the global hit "Pump up the Jam" by Technotronic. The track itself, often deemed one of the best European dance tracks of all time, is intrinsically tied to the ads concept and execution. Our ambition was to ensure that its innate memorability would help extend resonance and recall, even in formats without sound. Long after the music has stopped.   Read more about this in Campaign UK here: https://lnkd.in/eV7_NPtr W/ Mindshare UK, Transport for London & Riff Raff Films #MultiSensorial #Branding #MarksandSpencer #OxfordCircusTakeover #CreativeCampaign

These figures from Outsmart OOH show the strong growth for the Out-of-Home industry, another proofpoint that OOH is now the big reach medium that brands need. JCDecaux is continuing to drive the growth of the medium with our recent H1 results showing 29.8% organic growth for JCDecaux UK, with double-digit growth across all environments including transport. Our investment in new digital capabilities, including programmatic, is fuelling growth and bringing new clients to the medium, with programmatic OOH growth of 61% for JCDecaux in H1. Read the full article here: https://okt.to/vKhFxz #results #OOH #Outsmart

Virtual OOH is here, and here to stay 👁 Ever heard of Virtual OOH (or Fake OOH)? Well, here at Streetvox we had seen this trend coming and we wanted to promptly ride the wave, in order help our clients perform even better with their OOH campaigns. How? By integrating what is a traditional OOH campaign to what has now been named as "the new most viral trend in advertising". 👀 Watch below how we offer a fusion between what is real, physical advertising and a digital 3D reconstruction of something... well, more! The real world and social media fuse together for what is a coordinated, 10x more impactful strategy! Thanks to Moby, we were able to get this spectacular result out to the public: their new campaign, that reveals to the world their new top-of-the-line ships, revolves around their enormous size and thus their need for some extra room 🙌 The result is a dynamic billboard that fits their needs! Check out how our Buenos Aires 10 makes space for the new "Fantasy" ship and welcomes it to the city. #fooh #ooh #milan #milano #moby #virtual #outofhome

🛒 In the marketing world, a little perceived chaos can sometimes be a brand's best friend. Take Waitrose & Partners supermarket for example. Their bold campaign played with consumer expectations, sparking conversations and amplifying their message. Embracing the 'issue' with a dash of humor, they reshaped expectations around price for a premium grocery brand. One billboard sparked a PR frenzy, proving that a perceived 'oops' moment can set tongues wagging! Risky? Maybe. Brilliant? We'll see. 😉 #OOH #PR #Campaign #Marketing

Reasons Out of Home (OOH) Advertising might be for you. Advantage #2 High Visibility and Impact: OOH ads are often placed in high-traffic areas such as city centers, highways, airports, and public transportation hubs, ensuring maximum exposure to passersby. The large size and creative design of OOH ads make them visually impactful, allowing businesses to communicate their message effectively and leave a lasting impression on viewers.

Maximum impact, minimal output.👀 As a one-to-many channel, OOH emits less carbon per impression than all other media measured. KPMG’s research found that out of all the media measured (Online, TV, Radio, Print and Email), the #OOH industry produces the least amount of carbon emissions per impression: https://okt.to/ViTHDX #IPAO #RealWorldImpact

Despite the rising costs at Cannes, experienced marketers like XR Extreme Reach CMO Meredith Brace and their teams plan strategically to maximize time with brand, agency, media and entertainment clients and other creative economy leaders! Read more in Ad Age and visit with XR across a variety of Cannes' best activations. #Cannes24 #CreativityWins #CreativeEconomy #CreativeAI