JCDecaux’s Post

Sustainability is one of Amscreen’s main business objectives. Outdoor screens are built with sustainability in mind, and one of the ways this is done is by reducing power consumption to an industry-low! https://bit.ly/40KoNuP #DOOH #OOH #sustainability #digitalsignage #outdooradvertising

✨Small Budget, BIG IMPACT✨   #OOH is a channel accessible to all brands and spend levels. It is highly effective at driving brand impact for returning and newly launched brands.   Couple this with OOH’s traditional role as a brand builder and trust driver, it is the perfect channel for smaller brands looking to make a BIG impact. Effectiveness Manager, Lucy Baumgartner, explains our Talon Benchmarks proving that lower budgets are no barrier to effectiveness in OOH: https://lnkd.in/ecpAv6AT

Imagine walking downtown and there it is: a 32-foot high inflatable #Vizzyhardseltzer, next to the Atrium Tower—Canada's LARGEST digital display manufactured and installed by our team! 🤩 Branded Cities combines mediums that turns an advertisement into a memory. By blending colossal inflatables with our cutting-edge #VISIONiQ digital technology, we craft a spectacle that leaves a mark on the cityscape—and on viewers' minds. This is the power of combining diverse media formats: creating unforgettable experiences for audiences, forging a lasting impact that goes beyond the moment. Cheers to more innovative collaborations that push boundaries and pop like never before! 🎉 Here's to the magic we create and the boundaries we push together with our partners. Let's continue to elevate the standard of what it means to bring a brand's vision to life. 😊 Video Credits: Branded Cities #collaboration #inflatableOOH #OOH #eyecatchingads #digitaldisplay #installation #Toronto #creativeadvertising #digitaladvertising

Clever campaigns floating around this April💡 From "brandless" tactics to no "visual appeal," we can see out-of-home (OOH) strategy taking a huge creative turn. British Airways decided to highlight the real experience of their airline without focusing on any message or branding. It was a bold yet clever move, which we believe helps to build a stronger trust in the brand. McDonald's planted their scent across the streets of the Netherlands. Everyone knows the iconic Maccies smell, and this campaign proves how powerful the brand is. They don't need branding or messaging, just their smell is enough to lure in their customers. Channel 4's billboard aimed to promote the latest season of Joe Lycett's show humorously. It cleverly highlights the icon for who he is and what you can expect from the show! Capital One took sending a clear message to another level by physically showing their customers just how clear they make their credit services. It was a clever way to boost brand awareness and most importantly, trust. Which one stood out to you the most? #ooh #advertising

We have a commitment to sustainability, which is why our screens reduce energy consumption 50% automatically with SmartBrightness®️ https://bit.ly/40KoNuP #DOOH #OOH #sustainability #digitalsignage #outdooradvertising

Today, World Environment Day, let's reinforce our commitment to moving towards a more sustainable future in outdoor advertising. Sustainability in #DOOH is a win-win strategy for brands, consumers, and the planet. As we commented a few days ago in our newsletter, sustainability is no longer an option. It is necessary to reflect on technological advances and how they impact the planet. That is why we seek to offer better solutions and avoid wasting resources. #WorldEnvironmentDay2024 #pDOOH #OOH #Sustainability

OOH (public media) builds trust (vs private media) through signalling. The relationship between iconic, best-in-class brands and their consumers starts with trust. With its massive reach, the broadcast nature of OOH increases the desirability of products through cultural imprinting. Loyalty only happens when the brand is embedded in the customers mind as a brand they can trust over and over again. #luxury #ooh #marketing #watches #jewelry

Alongside providing public Wi-Fi, wayfinding touchscreens, travel updates, and a platform to share local information, Amscreen is always exploring and developing new ways to create value for cities and the people within them. https://bit.ly/3MyrcTT #DOOH #OOH #sustainability #digitalsignage #outdooradvertising

Case Study: Pepsi Max’s “Unbelievable” Bus Shelter Campaign At Pinpoint Media, we love spotlighting groundbreaking #OOH campaigns that push the boundaries of creativity and innovation. One of the most iconic examples? Pepsi Max’s “Unbelievable” bus shelter campaign in London! Pepsi Max transformed ordinary bus shelters into extraordinary experiences using augmented reality, turning them into realistic real-time windows that showcased thrilling, unexpected scenarios—from a tiger on the loose to a UFO invasion! The result? An unforgettable, immersive experience that captivated the public. Impact in Numbers: Sales Boost: +35% increase in Pepsi Max sales Reach: Over 385 million people Awards: More than 20 prestigious awards This campaign is a masterclass in how a product can become its own best advertisement. By creating an experience that people couldn't stop talking about, Pepsi Max didn't just advertise; it became a cultural moment. At Pinpoint Media, we’re inspired by these innovative uses of digital OOH. Let’s bring your brand’s story to life with unforgettable campaigns that drive real results. #PepsiMax #Unbelievable #OOH #Advertising #PinpointMedia #AugmentedReality #Innovation #DigitalOOH #MarketingMagic #viral #share #like #follow

To effectively utilise OOH, it is essential to clearly understand it, which starts with defining it properly. Here is my attempt at putting across what is OOH in the simplest word. #ooh #digital #static #environments #transit #roadside #ambient