JCDecaux’s Post

Nothing is sacred in advertising. And no advertising is sacred. Here is a great example of two mega brands (catholic church considered as one here) joining forces for quite an effective yet simple outcome. Not possible in most of countries I presume and can’t imagine this happening in Finland for example. What you think of this CHANEL x Duomo Milano ”collab”😉? Looks pretty stylish and fits well to this quite unusual #ooh location. Also in front of the main door of the biggest and the most famous department store Rinascente in Milan so brings probably sales as well. Will be shared to social media for sure as well like now. Would like to get to know better to the story behind the negotiation of the location though if anyone happen to have more details.. #ooh #advertising #socialmedia #Insait

On November 1st, L’Oréal Canada celebrated our 65th Anniversary, marking a significant milestone in our journey. We embraced our French heritage and celebrated the spirit of innovation with an immersive augmented reality exhibition, 'Notre-Dame de Paris: The Augmented Exhibition' at Montreal's Arsenal Contemporary Art. During this remarkable event, L'Oréal Canada proudly unveiled eleven disruptive innovations in Beauty Tech. Having had the privilege of being a part of 21 out of these 65 years within the L’Oréal Groupe, I am especially proud to share this moment.   L'Oréal Paris introduced its ground-breaking pilot device, "The Colorsonic." This innovative hair color device simplifies the hair coloring process by automatically mixing and applying the formula directly at the roots, ensuring long-lasting salon-quality results in the comfort of one's home. Maybelline celebrated an exciting collaboration with Microsoft Teams. This partnership led to the creation of a beauty app within the platform, featuring 12 AI-powered 'digital makeup' looks for Teams users to apply during virtual meetings. Users can not only choose and apply these beauty looks but also explore the products used in creating the digital makeup. In 2024, users will have the convenience of purchasing Maybelline products directly through the software via a third-party integration.   The next generation of beauty will revolve around addressing consumer tensions that exist today, fueled by innovation, nurtured by green science, and powered by tech. The future of beauty will also focus on more personalization, more experiences and more recommendations tailored to each individual consumer.   An Verhulst-Santos Solenne Marchal Lafeytaud Marc Dicko Maya Colombani Laura Lovasik Wacim EL BAHRI Edouard Hottebart Sabrina Pallotta   #LOrealCanada65 #BeautyTech #CreerLaBeauteQuiFaitAvancerLeMonde #CreateTheBeautyThatMovesTheWorld #NotreDameExpo  

🙇 What do The North Face, Popeyes, British Airways, Gucci, Jacquemus, Maybelline and Adidas all have in common? They’ve all created ‘Fake Out-Of-Home’ campaigns or ‘FOOH’ this year. Love these activations for many reasons: 🎨 Creativity Without Limits: Brands can test and explore previously impossible creative ideas through CGI. 🏎 At Speed: And these ideas can be tested and explored at speed. 💷 Cost Effective: All achieved at a much more cost effective level. What’s great is that this is a big creative opportunity for brands of all different sizes. It’s not just limited to those with massive budgets. And based on the virality of these FOOH campaigns, they are deeply effective in getting conversation going too. Another day, another new creative avenue to engage audiences. #marketing #ooh #cgi #fooh

Take a look at this Adidas ad. It starts with a series of clips showing babies trying and failing at different tasks. These relatable and heartwarming visuals immediately draw us in, evoking empathy and nostalgia. As the ad progresses, we see these struggles as part of a larger journey. The narrative shifts, leading to a powerful message of empowerment: what seems impossible can become possible with perseverance. This transition from failure to success perfectly captures Adidas' brand ethos. The ad's combination of cute, relatable imagery and an inspiring storyline makes it not only memorable but also highly shareable. It's a brilliant example of how effective emotional storytelling can reinforce a brand's identity, connect with a broad audience, and inspire consumers to push their limits. Here are some marketing-focused hashtags you can use: #MarketingMasterpiece #AdidasMarketing #BrandStorytelling #EmotionalMarketing #ConsumerEngagement #BrandLoyalty #MarketingStrategy #AdCampaign #MarketingGenius #ViralMarketing #EffectiveAdvertising #EmotionalBranding #MarketingInspiration

One of many standout moments from this year’s D-Congress where we were graced by international stars on our main stage. Like this two stars - Malin Palsson, VP Digital at Supreme, interwieved by Cassell A. Ferere, Fashion and Editorial contributer at Forbes. Their discussion on collaboration and branding eclipsed all of the sessions at the main stage I witnessed at the NRF Big Show in New York earlier this year. The dialogue delved into the essence of brand collaborations in today's digital landscape. They explored the delicate balance between capitalizing on viral moments and remaining true to brand identity, with references to notable collaborations like Prada and Adidas. The key takeaway? The importance of creating unique partnerships that speak to both brands' audiences while staying authentic to one's brand ethos. Malin Pålsson emphasized the challenge of maintaining uniqueness in collaborations, given their prevalence in the industry. She suggested a strategic shift towards more niche and meaningful collaborations that may not have the widespread recognition of larger partnerships but are likely to build a more dedicated and loyal customer base. Watch the full interview and all other sessions at this year's D-Congress here: https://lnkd.in/de8a79Cb Svensk Handel #dcongress

Transforming Branding into an Experience 🌟 When it comes to transcending the ordinary, it's not just about what you sell, it's about the story you tell and the experience you deliver. Rooted Creative's recent collaboration with adidas at the East Coast Pro Invitational wasn't just a campaign; it was an odyssey into the heart of what makes experiences stick. Here's how we turned the adidas brand into a living, breathing journey for the athletes who participated: Immersive Storytelling: We launched a series of pop-up experiences across key cities, each telling a unique chapter of the Adidas story. Players didn’t just wear cleats; they walked in the footsteps of becoming legends. Innovation in Motion: Utilizing unique fabrication and design, we didn’t just showcase products; we built a lounge experience that allowed high school athletes to feel like professionals. Cultural Resonance: Our player lounges, on field set ups, and photo opps launched the players into cultural happenings, tapping into the local vibe and turning athletic cleats into symbols of cultural identity. Through this campaign, Adidas saw a surge in engagement and identifying future stars for partnerships in baseball, but what we're most proud of? The lasting emotional connections forged between the brand and its tribe. At Rooted Creative, we don’t just market; we create worlds. Ready to make your brand the experience? Let’s talk. 🔥 #ExperientialMarketing #BrandStory #Adidas #Innovation

Luxury beauty brands are partnering with L'Oreal for growth. Through innovative product launches and marketing campaigns, they are able to reach a wider audience and drive growth in the luxury beauty segment. #beauty #luxury #loreal

Exciting news from LVMH was announced this week - and as detailed by Fast Company, it appears that there will be much for fashion and entertainment enthusiasts to celebrate.  Following a similar path to Nike's #WaffleIronEntertainment, which produces sports films in partnership with Apple TV, LVMH has launched its own entertainment division: 22 Montaigne. Through Superconnector Studios, LVMH's new endeavor will create content that blends its portfolio of 70+ brands with the world of Hollywood. We're eager to see what television shows, films, and other forms of entertainment will be created to showcase LVMH's prestige brands like Fendi, KENZO Mode, Loewe, Louis Vuitton, and Tiffany & Co. It reminds us of the newly released historical series "The New Look" on Apple TV + about Christian Dior Couture and CHANEL (and featuring Balmain and BALENCIAGA as well!), and we’re certain that LVMH's venture will provide similar highly enjoyable and truly enlightening content. We're looking forward to seeing how #22Montaigne will lead into experiential marketing initiatives as well, presenting an opportunity to immerse consumers in extraordinary cinematic brand experiences.   #brandmarketing #entertainment #fashion #luxury #media

A few days ago, I stumbled upon some intriguing news while surfing the web: L'Oréal 's shares fall more than 7.3%, marking the biggest fall since March, all due to disappointing sales in Asia. Did you know that L'Oreal group has 4 complementary divisions including over 40 famous brands? From Lancôme to Yves Saint Laurent, Giorgio Armani to Kiehl's, Valentino to Prada... Despite challenges in Asian markets, L'Oreal remains resilient, outperforming its biggest competitor Estée Lauder and announcing exciting plans for the future. 👜 From share buyback initiatives to new partnerships with luxury brands like Miu Miu, there's a lot to look forward to. ➜ Have a look at the carousel, and share your thoughts on this. #linkedinforcreators #linkedincreators #linkedincontent #beautyindustry #marketing #finance #insights