JCDecaux UK’s Post

Are you going to Big Data LDN? Don't miss Jonathan Harman and Rajvi Kantaria at the Analytics & Storytelling Theatre to find out how we take complex, multi-channel data and shape it into meaningful insights for brands to supercharge their marketing results. To learn more and register for the event, click here ➡️ https://okt.to/LHheV4 We can't wait to see you there! #insight #data #OOH #DOOH #outdooradvertising Alteryx

⏰ Today's your last chance to sign up for Big Data LDN! Don't miss the opportunity to see Jonathan Harman, Head of Data at JCDecaux and Rajvi Kantaria, Director of Marketing at JCDecaux, sharing the latest on how we turn complex, multi-channel data into powerful insights that brands can use to optimise their marketing spend. To learn more and register for the event, click here ➡️https://okt.to/paKGV3 #insight #data #OOH #DOOH #outdooradvertising Alteryx

Many believe real-time analytics is all about processing data faster. While speed is a factor, it's just one piece of the puzzle. The true power lies in transforming that data into actionable insights! Real-time analytics allows you to see what's happening right now, not yesterday or last week. This empowers you to make informed decisions based on the latest trends and customer behavior. Imagine being able to adjust marketing campaigns in real-time based on audience engagement, or identify potential production issues before they disrupt your entire operation. That's the transformative power of real-time analytics in action! Want to learn more about how real-time analytics can benefit your business, and discover the best practices for implementation? Check out our latest blog for more details - https://bit.ly/45oaiQZ. #MythBuster #RealTimeAnalytics #BigData #DigitalTransformation #BusinessIntelligence

Unlock the Power of Data. Our digital screens are more than just displays—they're gateways to precision. Dive into the world of data-driven audience planning, measurement, and proof of performance with us! . . . . #datadriven #audienceplanning #measurement #performance #bigdata #analytics #digitaladvertising #digitalstrategy #datascience #datavisualization #marketingstrategy #dataanalysis #digitaldisplay #advertising #technology #innovation #businessintelligence #marketingdata #datainsights #digitalmedia #campaigntracking #ROI #datametrics

Post 2: 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐰𝐢𝐭𝐡 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 – 𝐎𝐠𝐢𝐥𝐯𝐲’𝐬 𝐒𝐞𝐜𝐫𝐞𝐭 𝐒𝐚𝐮𝐜𝐞 🎨 Data-Driven Creativity Ogilvy’s approach to digitalization is not just about adopting new technologies; it's about blending creativity with data. By leveraging insights from customer behavior, they craft campaigns that are both innovative and deeply resonant with their target audiences. At Stradonn, we too understand that data-driven decision-making is key to successful marketing. Our analytics services ensure that your creative strategies are grounded in real-world insights, maximizing their impact. #DataAnalytics #CreativeStrategy #CustomerInsight

Advanced analytics can transform the way shopping centers understand and interact with their customers. Placewise’s platform provides detailed insights into shopper behavior, enabling marketing teams to craft personalized campaigns that resonate more effectively with their audience. By leveraging these insights, shopping centers can segment their audience and tailor content to specific shopper groups, meeting and exceeding customer expectations. This data-driven approach can help boost engagement, drives sales, and foster loyalty, transforming raw data into actionable insights that help maintain a competitive edge in retail. Discover how analytics can elevate your marketing strategy with Placewise. Learn more at Placewise.com. #ShoppingCenters #Analytics #DataDrivenMarketing #CustomerInsights #MarketingStrategy

Have you ever thought about how leveraging benchmarks derived from legacy data and insights can help your campaign cut through the clutter? By analysing past performance, we can identify the precursors to a successful OOH campaign, tailoring strategies to specific regions, customer segments, and industries such as Automotive, FMCG, Banking, Insurance, and Retail. This targeted approach ensures your message not only reaches but also resonates with your intended audience. Are you utilising benchmarks in planning your OOH campaigns? If you’re not, Adreach Group can help you with that. Send me a direct message, and let's discuss your needs. #OOH #Advertising #Marketing #Data #Industry

Can't wait to see many friendly faces at POSSIBLE in just a few short weeks! So looking forward to joining Jennifer Gold and the Arity team on stage to discuss how marketers can use data to reach their best customers online and offline! If you're there, let's chat about #audiences, #measurement, #identity, #locationdata, and #attribution that power data-driven Clear Channel Outdoor #OOH with me and David Kahn! #RADAR

Don’t miss the fourth video in our innovative series with NIQ Activate's Product Marketing Director, Oren Rob! 🎤 Showcasing our powerful Retail Media Intelligence solution for personalized ad opportunities, automated activation, and comprehensive measurement. 🔍 ✨ Target the right audience ✨ Collaborate with brands to create impactful ads ✨ Seamlessly integrate with your preferred retail media channels ✨ Measure ad performance to maximize your return on ad spend Discover more here >> https://lnkd.in/deTyRVQk Keep an eye out for the next installments in this exciting series! 👀 #NIQActivate #AI #RetailMedia #RetailInnovation #DigitalAds

With a cookieless world on the horizon, navigating valuable audience data and drilling down into truly actionable insights is becoming more and more tricky 🍪 Fortunately, Simon Frazier from the IPA (Institute of Practitioners in Advertising) has joined us for the latest Ask the Expert episode and helps shed light on using data to create better customer experiences. Watch here: https://lnkd.in/ew6iXhEN #AskTheExpert #ThirdPartyCookies #AudienceData #DataInsights #CustomerExperiences