JB Creative Thoughts - Branding & Advertising’s Post

I don't normally share non-work things on here, but this is pretty powerful stuff. Watch it, and then remember, if you think you're a good person, it's your job to stand up to hate wherever you see it. That means: Support your Jewish neighbours & colleagues against antisemitism, your Muslim ones against islamophobia, your Hindu ones against anti-Hindu sentiment, your non-white ones against racism, your female ones against misogyny & sexism, your LGBQ ones against homophobia & your trans ones against transphobia, etc. Be an ally to those who are targets of hate in all its forms, whether open and obvious discrimination or insidious and implied. Be the person you think you are. https://lnkd.in/dXek2tXg

Sermon: Embracing Unity and Love: Part 2 – Supporting Future Generations

This ad that people have been sharing as the Foundation to Combat Antisemitism's upcoming #Superbowl spot is not the one that will be running (it's 10 months old). But since I hadn't seen it before and it's getting some attention, let's talk about this ad. Hate against Jews has been growing in a terrifying way. As the spot notes, 1 in 4 Jewish Americans were victims of hate crimes last year. Just between October 7th and January 7th, the number of incidents in the US increased by 360% compared to the previous year, and even more in other countries. The most recent FBI report on hate crimes notes that even in 2022, American Jews faced far more hate crimes than members of other religions (1,305 incidents, compared, for example, with 205 anti-Muslim crimes). This is despite being only 2.4% of the US population. This ad is trying to increase awareness of antisemitism among people who are not directly affected (because the Jews are already well aware). And it has the objective of encouraging those people to take action. Why does this ad work? - The ad is not trying to change the minds of the haters and those who perpetrate these attacks. Most of them probably have attitudes that are too extreme to be reached and changed via a 30-second spot. - The main audience for the ad is the decent mainstream American, who generally has a positive or neutral view of Jews. And is someone who shares the values of fairness and caring about their neighbors. - The ad is not asking people to directly confront the people who spread the hate, which could be a scary proposition for many. Of course, that would be ideal, but it may not be a realistic expectation of most people. - The spot asks people to notice the antisemitism that may be happening to their Jewish neighbors, and to do what they can to help them not feel so alone. This doesn't require a huge investment of personal or social capital—just doing what you're able to do to help. - I love that the ad models this kind of small-scale action, neighbor helping neighbor, with a heart-warming result. Show, don't tell. - The tagline "Hate only wins if you let it" emphasizes that doing nothing is not an option. If you don't support antisemitism (and most Americans do not), you have to take some kind of action. The actual ad that the foundation will be running during the Superbowl will feature Martin Luther King, Jr's speechwriter, Dr. Clarence Jones, narrating the spot. I'm looking forward to seeing how they use this opportunity to reach millions of Americans and hope it will make an impact. #StandUpToJewishHate #ad https://lnkd.in/dYFDkyHu

This November 11th, please do one thing. Please remember, we are all one. Peace is the offspring of remembrance and love. #RemembranceDay, #VeteransDay, #Peace, #Unity, #Love, #Remember, #Harmony, #PeacefulWorld, #UnityInDiversity, #OneWorld, #GlobalPeace, #November11, #LestWeForget, #HonoringHeroes, #PeaceAndLove, #TogetherStronger, #Humanity, #WorldPeace, #LoveEachOther, #GlobalUnity

Honoring the Legacy of El Hajj Malik Shabazz The struggle for human and civil rights did not end in the 20th century within the borders of the United States. This ongoing fight spans the globe, from China and the Middle East to Africa and Europe. Throughout history, individuals who have resisted extremist ideologies born from colonialism, apartheid, and settler colonialism have faced dehumanization, wrongful labeling as terrorists, or even death. Among these brave souls was Malcolm X, who ultimately paid with his life for challenging this oppressive system. Today, we honor #MalcolmXDay by celebrating the legacy of a leader who tirelessly fought against racial, religious, and ethnic oppression. Malcolm X's unwavering dedication to justice and equality continues to inspire movements against all forms of apartheid and aggression. By remembering his powerful advocacy for human rights, we reaffirm our commitment to dismantling systemic racism and creating a world where diversity is embraced and every individual is treated with dignity and respect. Let us continue his mission by challenging discrimination, promoting unity, and fostering understanding within global communities. #MalcolmXDay #FightOppression #HumanRights #EqualityForAll

Today, ~2 billion people around the world are observing Eid-ul-Fitr, which marks the end of the holy month of Ramadan. On a day traditionally celebrated with joyous feasts, one group of people that will not be celebrating in the same way are the 2.2 million people of Gaza, at least 85% of which are displaced and 50% of which are experiencing starvation, with the other 50% in food crisis or emergency. In addition to the humanitarian catastrophe, the conflict also represents an environmental catastrophe. A study published in December by a team of researchers from Queen Mary University and Lancaster University in the UK and the Climate and Community Project in the US, attempted to estimate the climate impact of the war, including: 💥 6,990 kilotonnes CO2 equivalent (KtCO2e) emissions related to Israeli defense spending based on its 2019 military budget of US$20.3 billion. In February, Israel passed an amended budget for 2023-2024 that saw defence spending increase 85% over pre-war levels to $32.6 billion. On this basis, emissions associated with Israeli military spending would equate to 11,215 KtCO2e, roughly the size of North Macedonia’s Scope 1 emissions. 💥 281 KtCO2e in emissions directly associated with the conflict during the first 60 days, including fighter jets, supply planes, artillery, tanks and vehicles. If we extend that analysis for the full 185 days of the conflict so far, direct emissions would equate to 866 KtCO2e. 💥 30,000 ktCO2e for reconstruction based on 100,000 buildings destroyed in the first 60 days. As of mid-March, the number of buildings estimated to have been destroyed totalled 157,200, which would increase the emissions associated with reconstruction to 47,160 ktCO2e. In aggregate, emissions associated with these three categories would total more than 59,241 ktCO2e, roughly equivalent to Portugal’s emissions. And the war rages on . . . The researchers were quick to admit the limitations of the study. Emissions from military operations remain under-analysed; according to the UNEP’s 2023 Emissions Gap report, military emissions are “insufficiently accounted” for by the UNFCCC. Using the “mortality cost of carbon” metric developed by Columbia University researcher Daniel Bressler in 2021, these emissions would result in ~13,360 excess deaths between now and 2100. That still pales in comparison to the more than 33,000 lives and counting that have been lost in the conflict in the past seven months. This Eid, let us all pray, regardless of our religious affiliations, for a permanent end to the hostilities. Even better, let us actively call on our governments to end the hostilities.

Amy Bowe 📝👇🏼 Thank you for sharing this ❤️ “Today, ~2 billion people around the world are observing Eid-ul-Fitr, which marks the end of the holy month of Ramadan. On a day traditionally celebrated with joyous feasts, one group of people that will not be celebrating in the same way are the 2.2 million people of Gaza, at least 85% of which are displaced and 50% of which are experiencing starvation, with the other 50% in food crisis or emergency. In addition to the humanitarian catastrophe, the conflict also represents an environmental catastrophe. A study published in December by a team of researchers from Queen Mary University and Lancaster University in the UK and the Climate and Community Project in the US, attempted to estimate the climate impact of the war, including: 💥 6,990 kilotonnes CO2 equivalent (KtCO2e) emissions related to Israeli defense spending based on its 2019 military budget of US$20.3 billion. In February, Israel passed an amended budget for 2023-2024 that saw defence spending increase 85% over pre-war levels to $32.6 billion. On this basis, emissions associated with Israeli military spending would equate to 11,215 KtCO2e, roughly the size of North Macedonia’s Scope 1 emissions. 💥 281 KtCO2e in emissions directly associated with the conflict during the first 60 days, including fighter jets, supply planes, artillery, tanks and vehicles. If we extend that analysis for the full 185 days of the conflict so far, direct emissions would equate to 866 KtCO2e. 💥 30,000 ktCO2e for reconstruction based on 100,000 buildings destroyed in the first 60 days. As of mid-March, the number of buildings estimated to have been destroyed totalled 157,200, which would increase the emissions associated with reconstruction to 47,160 ktCO2e. In aggregate, emissions associated with these three categories would total more than 59,241 ktCO2e, roughly equivalent to Portugal’s emissions. And the war rages on . . . The researchers were quick to admit the limitations of the study. Emissions from military operations remain under-analysed; according to the UNEP’s 2023 Emissions Gap report, military emissions are “insufficiently accounted” for by the UNFCCC. Using the “mortality cost of carbon” metric developed by Columbia University researcher Daniel Bressler in 2021, these emissions would result in ~13,360 excess deaths between now and 2100. That still pales in comparison to the more than 33,000 lives and counting that have been lost in the conflict in the past seven months. This Eid, let us all pray, regardless of our religious affiliations, for a permanent end to the hostilities. Even better, let us actively call on our governments to end the hostilities.

Inger Andersen Big part of environmental impact increase is related to increasing population and standard of living, consumption of more products. Replacing plastic by other materials in many cases would even increase the impact. We must be careful to aim for an anti plastic POLLUTION treaty, not as propagated by some NGOs, aiming for an anti-plastics treaty. UN regulation must be material neutral. Eg there is no justification for chemicals management regulation just for plastics. Proper use and management of all chemicals, minerals, metals should be in place for all materials, not plastics only.

Get to know KP, who we are, what we do and what we stand for. Talk soon