We recently went live on a website for Redpaw Pets, a manufacturer and retailer of pet food and products. It has been a significant project with more than 400 products, across 70 brands and numerous product variations.
Our client's old website had originally started life as a companion site to her bricks and mortar outlet but as a specialist in natural pet foods and treats and a consultant nutritionist, demand for her products and services has grown way beyond her South West base.
The old site served an emerging e-commerce requirement but having grown organically, it didn't benefit from a considered framework or design style.
A more user-friendly shopping experience was needed: with clear categorisation, based on pet type, life stage and product type, with opportunities to narrow down choices against a variety of filters.
We also felt it was important to instill a differential from the 'big boys' - the chain store retailers - by using storytelling to relate how this business had come about and convey the authenticity and expertise of pet-loving owner Sammie Hunt.
Her business took hold as she researched natural food products to help her whippet, Gracie, in her recovery from pancreatitis. That's why as well as telling Sammie's story, we have also featured Gracie - by way of illustration - as 'No 1 Assistant'. She pops up around the site and features as part of the trusted team - making product recommendations and as a motif across the different sections.
This has been a lengthy project and we were delighted to have pressed the button to go live. Within a couple of days there had been more than 1,000 visits and with high conversion rates.
We are delighted with the results and this is just the start: further developments are planned to help Redpaw scale up and grow further.
Check it out: www.redpawpets.co.uk
#webdevelopment #marketing #publicrelations #petindustry
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