Jason Aubin’s Post

🚗⚡ How can convenience stores stand out in the era of electric vehicles (EVs)? Patrick O'Mara from RELEX Solutions shares key insights on creating unique and differentiated experiences that captivate consumers. Check out the Convenience Store News article for strategies that could define success in the transition to an EV-centric future. #CSNewsOnline #Trends #Technology #EV #ElectricVehicles

🚗⚡ How can convenience stores stand out in the era of electric vehicles (EVs)? Patrick O'Mara from RELEX Solutions shares key insights on creating unique and differentiated experiences that captivate consumers. Check out the Convenience Store News article for strategies that could define success in the transition to an EV-centric future. #CSNewsOnline #Trends #Technology #EV #ElectricVehicles

🚗⚡ How can convenience stores stand out in the era of electric vehicles (EVs)? Patrick O'Mara from RELEX Solutions shares key insights on creating unique and differentiated experiences that captivate consumers. Check out the Convenience Store News article for strategies that could define success in the transition to an EV-centric future. #CSNewsOnline #Trends #Technology #EV #ElectricVehicles

🚗⚡ How can convenience stores stand out in the era of electric vehicles (EVs)? @Patrick O'Mara shares key insights on creating unique and differentiated experiences that captivate consumers. Check out the Convenience Store News article for strategies that could define success in the transition to an EV-centric future. #CSNewsOnline #Trends #Technology #EV #ElectricVehicles

🇨🇳 Want to know more about the latest trends of China's automotive market? 👉Then just read our latest report! McKinsey's "China Auto Consumer Insights: Evolution, not Involution" for 2024 highlights key trends that are transforming the industry. 🔍 Key Takeaways: 1- Consumers Trading Up: The trend towards mid- and high-priced smart EVs is growing, with 80% of consumers unfazed by escalating price competition. 2- Diverging Brand Perceptions: Traditional multinational brands are losing their premium appeal, with consumers gravitating towards high-end Chinese EV brands. 3- Rising EV Penetration Amid Charging Concerns: While EV adoption accelerates, charging infrastructure remains a critical area for improvement. 4- Trust in Direct-to-Consumer Models: Premium Chinese EV brands excel in customer satisfaction, thanks to their transparent, omnichannel approaches. 5- Autonomous Driving (AD) Popularity vs. Monetization: Interest in AD is high, but willingness to pay for these features is decreasing. 6- Low-Carbon Vehicle Awareness: There's a growing awareness of low-carbon vehicles, though willingness to pay a premium has declined. Special thanks to my colleagues Mingyu Guan, Thomas (Yinliang) Fang, Bill (Bo) PENG, and Tony Zhou for their outstanding work on this report. 👉 Download the full report (48 pages) here: https://lnkd.in/eBDWTnNW #Automotive #ConsumerInsights #McKinsey #Teamwork

As a c-store/QSR, what if… you had a captive audience for 20 minutes? ❓How could this boost your average order value and drive impulse purchases? ❓How would this impact your loyalty program strategy? ❓what would you do to cater to the unique needs of EV drivers, involving which teams to deliver an exceptional customer experience? 90% of EV drivers are likely to leave their cars to shop while charging. Are you still adverse to installing EV chargers or are you thinking about how the right strategy can turn charging time into in-store revenue? #EVcharging #retail #restaurants #customerexperience

Key events such as this make me wonder where the deeper conversations are at? If a consumer adopts an EV as core to their brand transporation identity, might there be other electrified brand identities opportunities in their lives? Battery Powered Home Battery Powered Appliances Curious where you think an Electrified Outdoor Experience might fit in their lives? Where is the All-You-Can Eat ELectrified Life at? #getoutside

🚗 EMBRACING THE FUTURE OF AUTOMOTIVE RETAILING 🌐 🛣️ In the dynamic landscape of automotive retail, the shift is real – it's not about owning the customer but owning their experience. In this fresh era, the obsolete concept of 'owning the customer' is giving way to a focus on an 'Experience-First' mindset. It's about transforming every touchpoint into an opportunity to delight consumers and cultivate enduring loyalty. 🏡 People don't get a mortgage for the sake of it; it's about the place they plan to live. Similarly, buying a car isn't just about the finances; it's about fulfilling a desire. Automotive retailers need to shift from being mere dealers to becoming experience centers. By connecting, creating value, and treating customers as individuals, retailers can win hearts and create meaningful connections. 🛒 Modern consumers demand relevance – personalized and hassle-free buying journeys. Yet, the 'crisis' lies in trapped data across sales, service, and finance. 🚀 The automotive industry is undergoing a seismic shift with new models of purchasing and maintaining vehicles taking center stage. The agency model, despite presenting uncertainties, offers opportunities. Human touch remains a distinct advantage for automotive retailers; after all, people buy from people. 🔋 EV adoption is on the rise, posing challenges and opportunities. Technological improvements in EVs drive a higher propensity to change among buyers. With the influx of OEMs from China and Asia, brand loyalty faces a potential decline, impacting both consumers and retailers. 🔄 As the automotive landscape evolves, mindset shifts are inevitable. Less focus on reliability, greater willingness to consider mobility models – the future is dynamic, and retailers need to adapt. We're curious: What do you see in the future of automotive retail? 🚗💭 Share your insights in the comments below. 👇 #AutomotiveRevolution #CustomerExperience #FutureOfRetailing #ExperienceFirst #InnovationInDriving #JourneyToExcellence #AutomotiveFuture #RetailTransformation #DrivingInnovation #FutureForward #SeezVision #RevolutionizingRetail #CustomerCentricity #EVRevolution #DigitalTransformation #AgencyModel #HumanTouch #AutomotiveInsights #ShareYourVision #FutureOfMobility #TechInAutomotive #RetailInnovation #SeeTheFuture #DrivingChange #FutureOfCars #CarBuyingExperience #JoinTheJourney #SeezInnovation #TransformativeJourney #Seez

#InVehiclePayments provide a wealth of convenience benefits for consumers. But they’re also a potential-laden area for brands to roll out new product features and create new revenue streams. Andreas Mai explores the topic in more depth here. https://okt.to/NZwMby #automotive

Introducing Teads' Shifting Gears: New Dynamics of Auto Buying Globally This global study explores auto purchasing behaviors across 17 regions, revealing crucial insights into auto buyer motivations, information sourcing, vehicle preferences, brand perceptions, and the impact of advertising. 5 Key Takeaways: •Brand Loyalty Shifts: 82% of consumers are open to switching brands, showing how brand loyalty is shifting and a prime opportunity for automakers to capture attention and build trust more quickly. • Accelerated Decision-Making: With 42% of auto buyers spending two weeks or less on brand and model research, automakers must engage with consumers early and consistently throughout their decision-making process. • Sustainability Drives Choices: The preference for sustainability is growing, with 42% of consumers considering only hybrid or electric vehicles. • The Rise of Digital: Digital channels are a major part of the car-buying journey, with 43% of consumers emphasizing the increased importance of online resources. • Trusted Sources and Online Advertising: While trusted sources like manufacturer websites remain vital, online advertisements are highly influential, driving 81% of consumers to take action. View the exclusive coverage on MediaPost >> https://hubs.li/Q02wWKWk0 Download the 1-Sheet for more information>> https://hubs.li/Q02wWXtz0 #auto #automotive #car #carbuying #ICE #purchasing #consumerhabits #mediatrends #OEM #engine #fuel #manufacturer #dealership #EV #electric #hybrid