Founder, Creator Vision: we help brands maximize creator marketing investments: Board Member/Chief Growth Officer/ Microsoft Alum, CAA, Hasbro, WPP, Forbes 50 Entrepreneurial CMO/AdCouncil/Campaign 40 over 40
CREATORS WITH IMPACT: There’s nothing quite like seeing the real-life reactions of fans when they spot a creator “in the wild” to truly understand the power of creators. Yes Theory, the legendary YouTubers, have built a global community of 9 million strong around their mission to “SEEK DISCOMFORT” as a way to foster personal growth. And my from my first-hand experience , their impact is unmatched. Everywhere they go, fans don’t just recognize them - they thank them, hug them and share their personal stories of transformation. It was incredible to see creators, marketers and fans alike share how YES THEORY inspired them to change their lives. (Even Jay Shetty gave them a shout out from the stage during his own talk.) During our Cannes Lions International Festival of Creativity panel “How to Build an Empire” which included their incredible business partner and manager, Zack Honarvar, we wanted to demonstrate the power of the SEEK DISCOMFORT platform. We challenged the audience to find someone with the same birthday in order to receive a very special reward. It was chaos and madness with people talking to complete strangers and searching for their match. Thanks to BLADE, the helicopter service, FOUR lucky birthday buddies won helicopter rides to the airport (Cannes to Nice) a nice reward for seeking discomfort! When you bring people together with a shared passion and mission its a strong reminder that there’s nothing like the impact of a creator with a truly committed community. #creatoreconomy #YesTheory #SeekDiscomfort
Nice powerful presentation and you can see how proud Jamie Gutfreund is. 😎
Jamie Gutfreund Can't get more authentic than a hug! Thanks for the share!
Jamie Gutfreund Content creators have the ability to build real relationships through their digital communities! It is great to see the face to face impact that these relationships can have ⭐ How do you think creators can continue to push these connections forward in a positive way?
What an inspiring session 👏👏👏!
Great opportunity!
Super star !
Love this - change and creativity is key - and that’s where you are in your element. Go Jamie Gutfreund