James Batchelor’s Post

In the exclusive interview with NEXT.io, Catherine Puteiko, CMO at BGaming, spilled the beans on BGaming's 2023 success and the game-changing marketing moves that got us there. • How many games will be launched in 2024? • What is our relationship with streamers? • How is AI impacting BGaming? Find answers in the interview: https://bit.ly/3ObUMA1

📰 Deconstructor of Fun | The Three Game Industry Trends to Watch in 2024 https://hubs.ly/Q02yNcfQ0 ✅ Trend #1 The Industry is ‘Rightsizing‘ ✅ Trend #2 Gamers Play Fewer Titles for Less Time ✅ Trend #3 AI Will Unlock Productivity and Lead to Further Job Losses Thanks for the interview Michail Katkoff! #gamedev #gamesindustry #gamesmarket

5 wins my Gaming CEO clients achieved with my bro: (in 3 weeks 🤯) 1. Got Miniclip interested in a meeting for my AI CEO client. 2. Booked 24! meetings at the Client's hotel for gamescom. 3. Built 4 1000+ Ideal Client Lists for new and old clients. 4. Built 2 Meet2Match profiles that attracted 13 meetings. 5. Complete inbox management for 2 CEOs. Safe to say is smashing it. Smashing it for our clients. Smashing it for my LinkedIn photo game. Couldn't be happier. Tomorrow we fly to gamescom together. We just getting started 💪 P.S. Gaming Founders, make your LinkedIn run on autopilot. DM me or tap our shoulder at Gamescom tomorrow. Look for a pirate hat or lion's mane hair.

Register for our upcoming webinar to learn all about how to build a lean games growth team.

𝗛𝗼𝘄 𝗗𝗼𝗿𝗶𝘁𝗼𝘀 𝗨𝘀𝗲𝗱 𝗔𝗜 𝘁𝗼 𝗦𝗶𝗹𝗲𝗻𝗰𝗲 𝘁𝗵𝗲 𝗖𝗿𝘂𝗻𝗰𝗵 𝗮𝗻𝗱 𝗗𝗲𝗹𝗶𝗴𝗵𝘁 𝘁𝗵𝗲 𝗚𝗮𝗺𝗲𝗿𝘀! If you are a gamer who loves snacking on Doritos, you know the struggle of muting your microphone every time you take a bite. The crunching sound can be annoying for your teammates and opponents, and can also distract you from the game. But what if you could enjoy your Doritos without making any noise? That’s the idea behind the Doritos Silent campaign, a brilliant example of using AI in marketing campaigns. Doritos created a free software that uses AI to filter out the crunching sounds from your microphone, so you can snack and chat at the same time. The software was developed in collaboration with Smooth Technology, a leader in electronic and interactive design, and involved the analysis of over 5,000 different crunch sounds. The campaign also used social media and out-of-home advertisements to tease the concept of “making Doritos silent” with images of Doritos chips in place of noise-canceling headphones. The campaign generated a lot of curiosity and excitement among the gaming community, as well as the media and the public. The Doritos Silent campaign shows how Doritos understands the needs and preferences of its target audience, and how it leverages AI technology to create a unique and innovative solution that solves a real problem for gamers. The campaign also demonstrates how Doritos enhances the customer experience and satisfaction, as well as the brand image and reputation. The campaign aligns with Doritos’ brand personality, which is bold, fun, and adventurous. 𝙆͟𝙪͟𝙙͟𝙤͟𝙨͟ ͟𝙩͟𝙤͟ ͟𝙩͟𝙝͟𝙚͟𝙢͟ ͟𝙛͟𝙤͟𝙧͟ ͟𝙩͟𝙝͟𝙞͟𝙨͟ ͟𝙗͟𝙧͟𝙞͟𝙡͟𝙡͟𝙞͟𝙖͟𝙣͟𝙩͟ ͟𝙞͟𝙣͟𝙣͟𝙤͟𝙫͟𝙖͟𝙩͟𝙞͟𝙤͟𝙣͟.͟🤘 What do you think of the Doritos Silent campaign? Are you a gamer? Would you try this software? #DoritosSilent #AI #gaming #snacking #marketinggenius #product #productmanagement #marketing #innovation #viral https://lnkd.in/dsitm7mM

Sneak peek - Think Like A Game Designer Podcast- and consider kaedim3d.com for AI that converts images into 3d assets in minutes #GameDesigner #GameDev #GameDevCommunity

I share today this news that has caught my attention and made me think about how far innovation and creativity can go and not precisely for the good of society but due to the “discomfort” of some people. Let´s go to the point.   As I have read in The Hustle, looks like #gamers have very sensitive ears because gaming and eating crunchy snacks at the same time has a very annoying sound and they got distracted from the game.   #PepsiCo, which is the owner of the brand #Doritos (the snack chosen consistently by 85% of the gamers), aware of this annoying issue, has released “Doritos Silent”, a free “crunch cancellation” software developed using Artificial Intelligence #AI to analyze more than 5000 different crunching sounds. This new product has been described as “the world´s first AI-augmented snack”. Video to understand better: https://lnkd.in/d2KCyAW6 Website: https://lnkd.in/dqp9477Q Gaming is a massive industry (more than 3 billion active gamers globally / 65% of Americans play video games for at least one hour a week / 2022 revenue worldwide was more than 300 billion USD) and it is linked to snacking very tied, so brands and producers are identifying solutions for gamers to be able to combine snacking and gaming.   What do you think about this? Surprising at least, right?   It was going to be a #offtopic post, but I guess I have to say this is also an innovation.   #Innovation #Technology #ArtificialInteligence #AI #Gaming #Offtopic 

For the past three weeks, GI Sprint has brought together experts to discuss how developers can make games cheaper, faster and better - and you can find all of it (plus the top tips) right here:

🎮🤖 Exciting news for gamers and AI enthusiasts! Our latest "AI Byte" dives into the innovative use of AI moderation tools in popular games like Call of Duty and Roblox. 🔍 💡 AI company Speechly and Modulate.ai are revolutionizing gaming by implementing AI for lobby and chat moderation. This groundbreaking approach is already enhancing player experiences by fostering safer, more inclusive gaming environments. 🌍✨ 🚀 The change is palpable! We've noticed a significant reduction in smack talk and a positive shift in player behavior. It's a testament to how AI can influence and improve community interactions. 🤝 🛡️ With Roblox's younger audience, AI moderation is vital for safety, filtering out hate speech and ensuring a friendly space for all players. It's a step forward in making gaming more accessible and enjoyable for everyone. 👶🎮 🤔 But, there's a twist! As AI starts to police our virtual worlds, we're left pondering the implications. Will minor infractions lead to bans? How will this change our freedom of expression in digital spaces? 🧐 🌐 The Hawthorne effect is in play here – knowing we're observed by AI alters our behavior. While it combats hate speech, it also raises questions about the extent of AI's role in moderating our online interactions. 🕵️♂️ 🔮 As AI moderation becomes more prevalent, we're keen to see its impact on the gaming industry and beyond. It's a fascinating blend of technology and social dynamics, shaping the future of online communities. 🌟 🎙️ Watch us talk about it here: https://lnkd.in/epkapFe4 And join us in discussing how AI is reshaping gaming and what it means for the future of digital communication. 🎧 #AnticsTV #ArtificialAntics #Gaming #AI #Innovation #CallOfDuty #Roblox #Technology #CommunityBuilding #FutureOfGaming 🚀👾🕹️

Here's something interesting - Tekken 8 is selling quite well, but not enough to making up for Bandai Namco's current Elden Ring-sized void. - and consider kaedim3d.com for AI that turns images into 3d game assets in minutes #gamedev #GamingNews #GamingUpdates