Jam City’s Post

Levelling up: The business of advertising in gaming #BrandWagon #Advertising #Gaming #OnlineGames #Ingameadvertising #SocialMediaPlatforms 

Not sure if gaming works for your brand? Think again. 🤔 Our Senior Account Executive, James Anthony, reveals why gaming is a marketing powerhouse — and how you can build it into your strategy in this comprehensive guide. 🎮🚀 #InGameAds | #Gaming | #Advertising | #AttentionEconomy

Hot off the press! Check out my first article for the Anzu Blog about how and why you should integrate gaming into your media mix. DM me if you want to learn more!

A quick read from four industry folks on what they would tell brands to get them to believe (i.e. spend more media dollars) in gaming. Very similar takes to what we saw at IAB Playfronts a couple weeks ago, and worth the short scroll through! #gaming #advertising #ingameads #mobilegaming #gamer #strategy https://lnkd.in/eP3qFJY8

💡Key takeaways from the recent Gamesforum Cyprus. Lewis Horgan shares ad monetization insights including what Dheeraj Matta from OUTFIT7 and Alexander Lubchenko of Kosmos had to say about the education and evolution required from both advertisers and publishers to scale brand campaigns in mobile games. 🔗 https://lnkd.in/eCbcQhRP #InGamePlay #ingameadvertising #GamesforumCyprus #MobileGaming #admonetization

Do gaming publishers really need to choose between programmatic and direct-sold? This commentary in AdExchanger suggests that EA might be choosing one over the other, but the reality is that developers can integrate multiple ad mon approaches and channels into titles; even programmatic offers publishers significant control over what ads appear. This move by EA can help raise awareness and credibility for console games as a major ad channel. #AdTech #Gaming #Innovation

As a brand, what would get you to spend more on gaming? 🤔 📖 Further education? 🌎 Increased industry collaboration? 💡 More creative opportunities? Industry experts, including our VP of Sales EMEA, Michael Smith, share their insights in The Media Leader's latest article. #InGameAdvertising | #AdvertisingIndustry | #GettingIntoGaming

“When it comes to gaming, premium is about quality of gameplay, relevancy of the ad for players and authenticity of the actual ad placement, rather than just the game title or publisher. The lean-in nature of games, when combined with player-level addressability, drives higher engagement for advertisers, and a much better in-game experience for players. Now that’s premium.” Our very own Tom Purcell shares his thoughts with other members of the IAB UK Gaming Group in The Drum on why marketers should hold gaming in the same regard as other marketing channels. https://lnkd.in/e3TWNWw3 #InGamePlay #IABUK #ingameadvertising

Great insights from this who contributed to this article 👏🏽 . To add to this; the term 'premium' is rather subjective. From my experience, advertisers prioritize ROI more than ever. With the abrupt transition away from third-party cookies, cultivating brand awareness is paramount. Gaming presents an ideal platform due to its ability to evoke strong emotions and capture heightened attention - perhaps that’s what constitutes premium? The consumer journey often goes unnoticed too. Gaming constitutes a significant portion of our daily media consumption and deserves that recognition. Fandom’s recent entertainment research shows how ads consumed in gaming differ from those in other entertainment channels, impacting brand recall. For example ads consumed during tv streaming are in a more relaxed/passive state of mind where as during gaming our minds are in a more heightened state. That’s why gaming has consistently demonstrated higher levels of brand uplift, underscoring its effectiveness as a marketing channel. The Drum AdInMo Anzu.io Odeeo Activision Blizzard DAX Dubit ESL FACEIT Group - EFG Melinda L. Spence Steve Ford Faye McDowall Tom Purcell Michael Smith Rohan Premnath Rich Jones

It's Time to Give Credit Where It's Due… 🌟 Recognizing Gaming as a Premier Channel in Marketing! 🌟 A big shoutout to our friends across the Atlantic at IAB UK for their enlightening article on why gaming deserves the same esteem as traditional marketing channels. As a global phenomenon, gaming not only captivates billions but also offers unique, high-impact advertising opportunities. #Gaming #GamingIndustry #InGameAdvertising #DigitalMarketing #BrandEngagement Read more on why embracing gaming can level ⬆ your marketing efforts: https://lnkd.in/emDTYCAk