Who is in charge of the Disney brand?
Branding is everything we do, at every single touch point to confirm our promise as a brand. Disney’s promise - ‘magical experiences’ - could not be more at odds with all reported in this event. How is any of this increasing the trust we have in the brand?
It doesn’t. And when we lack trust, the chemistry in our brains make it harder for us to take risks. Or, even further, makes us risk averse.
Brands exist to serve customers, not to pay salaries. Accept that or start to see them walk out of the door.
Yes, it is Disney, and people love it, and it will take some time for the whole thing to unfold, but it can happen.
#brand #brandmanagement #branding
Disney World has argued that a man cannot sue it over the death of his wife because of terms he signed up to in a free trial of Disney+.
Read more: https://bbc.in/3YQzAWm
Congratulations Jakks Pacific! Thank you for supporting The Toy Foundation and the delivery of play to children in need through your nomination! We look forward to seeing you at the TOTY Awards!