Jake Reni’s Post

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Founders partner with me to help them Bridge the GTM Gap | Co-Founder @ Revenue Reimagined | Principled Leadership

Most discovery calls I hear are terrible. I don’t blame the reps. I’m frustrated with their leaders because it’s the leaders who aren’t coaching them properly on how to run great discovery calls. Coach your sellers on how to listen for emotional clues from buyers. Trust me, if they’re talking to you, they’re frustrated with something going on and they’re expressing it. It sounds like: "It takes way too long to…" "We can’t figure out how to…" "My team is drowning in…" "We're losing so much time because…" "Our current system is just not…" "We're constantly running into issues with…" "I can't believe we're still struggling with…" "This process is so inefficient, it's driving me crazy…" "Our customers are getting frustrated because…" "We're spending too much money trying to…" By tuning into these cues, sellers can pause, slow down the conversation and ask context based discovery questions like: “Wow, you mentioned how frustrating this is for you. I can imagine it must be draining on your team too. Tell me, how is this impacting their ability to effectively achieve x ?” Listening to actually understand and suss out the buyer's pain must be used uncover the actual business problems and technical problems. Being great at discovery is being great at listening with the intention to understand. Questions come easily once you understand.

Lee Salz

Sales Contrarian | Bestselling author of "Sell Different!" + "Sales Differentiation" | Award-winning keynote speaker | Sales Management Strategist | "Win More Deals at the Prices You Want!®" | Champion Powerlifter

5mo

Totally agree, Jake. This is the subject of my new book. A little teaser. I’m on a mission to eradicate discovery from the sales vocabulary as it creates the wrong mindset. We need to look at this interaction as a consultation and be mindful of the fact that they have to receive meaningful value from this meeting. It can’t just be for salespeople. More to come soon!

Absolutely agree with your points on effective discovery calls. It's really about listening with intent and understanding the underlying issues buyers face. Curious, how do you ensure your teams consistently apply these listening techniques during their calls?

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Rick V.

CRO Specialist @ Pathmonk | Growth Marketing & UX powered by AI | 10+ years of UX, Content & Marketing Experience

5mo

Good salespeople would make great therapists. People want to be heard and reassured that you'll be there to help. Solid point Jake

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Cynthia Saracino

Sales Leadership-Tech Industry Unicorn

5mo

AMEN AMEN AMEN

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Dan Edwards

Become an AI Speaker/Trainer/Consultant - message me for details

5mo

Listening is the key to successful discovery calls. Sellers need to pay attention to emotional cues and ask insightful questions.

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