Founders partner with me to help them Bridge the GTM Gap | Co-Founder @ Revenue Reimagined | Principled Leadership
"Your pipeline is inflated and nowhere near what you think." I had to drop this in an Executive Leadership Team meeting last week 😬 You could hear a pin drop. Then, slight chaos erupted. This scene? It plays out with virtually EVERY new client: 1. Reset founder expectations 2. Re-align board expectations (they're often facing the same learning curve alongside their portcos) 3. Manage expectations daily with the Executive Leadership Team 4. Win trust quickly to earn the right to time Why? Because most startups are free-falling into the GTM Gap - that chasm between having a product and scaling revenue. It's not a speed bump. It's a startup graveyard. The solution? 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗦𝘁𝗮𝗯𝗶𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: • Pipeline Integrity • Team Capability Alignment • Process Flexibility • Product-Market Fit Recalibration • Data & Experience-Driven Decisions Stabilization isn't a one-time event. It's ongoing reality checks and strategic pivots. Get this right, and you're building a launchpad for category dominance. Curious where you stand in bridging the GTM Gap? 👉 Take our free GTM Gap Assessment: https://lnkd.in/gCBKj__z
Your pipeline might look promising on paper, but without rigorous validation and constant recalibration, it’s a mirage. As Marc Andreessen notes, "Product-market fit is elusive; it's not static." Focus on stabilizing your core processes before chasing growth metrics.
Wow, what a moment to drop such a truth bomb in an Executive Leadership Team meeting! 😬 It's amazing how often inflated pipelines lead to misconceptions about a company's actual position. Your structured approach to handling this situation is spot on. Resetting founder and board expectations, managing daily with the Executive Leadership Team, and winning trust quickly are essential steps. It's clear that navigating the GTM Gap requires constant vigilance and adaptability. Starting with stabilization is key. Ensuring pipeline integrity, aligning team capabilities, maintaining process flexibility, recalibrating product-market fit, and relying on data-driven decisions set a solid foundation. These aren't just initial steps but ongoing practices that ensure the company can not only survive but thrive. By embracing these strategies, startups can avoid the graveyard and instead build towards long-term success and category dominance. 🚀 #StartupSuccess #GTMStrategy #Leadership #ContinuousImprovement
Absolutely Jake Reni!!! Stabilization and ongoing reality checks are key to bridging the GTM Gap. Thanks for sharing this approach...
Fractional CRO, GTM Advisor, Operator | CEOs call me when they want to bridge the GTM Gap™ | 2x Exits | 7x VP of Sales & CRO | Keynote Speaker | Tech-Aficionado | Dad
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