Jackson Wightman’s Post

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Minister of Propaganda, Proper Propaganda. Author, The Tech PR Playbook.

I remain amazed at the media in the city of my birth, Montreal. For those not in the know, the provincial government has decided the native tongue, French, is under threat. Language stats are especially prone to manipulation, meaning that, on this issue, the media's role is critical. Alas, the baseline facts around this debate too often go underreported by both the English and the French press, in Quebec. They are as follows: 1) More people are competent speaking French than ever in our province. 2) It is a globalized world, wherein English remains the main language of commerce around the planet. Mandarin might be next up as the lingua franca - but it will never be French. Not ever. 3) The current provincial government is vulnerable to losing votes to harder line French political parties that advocate for Quebec to be a separate nation (and /or one with far greater autonomy within Canada). This - not reality, or any tangible threat to the French language - is what is behind the current ethnocentric pablum the government is using to whip up its base. It is dismaying to see that media, including the English press, fail to identify and contextualize these truths in their reporting. The above facts are not debatable and most everyone would, I suspect, accept them. They are important tidbits and should be mentioned in responsible reporting. The below is an egregious example of very shitty journalism that lacks proper context and balance. The editors at Xinhua, and their Party masters, would have been thrilled with the reporting below.

New report shows French use on the decline in Quebec

New report shows French use on the decline in Quebec

https://globalnews.ca

Sebastian Cardarelli MBA, CIM

Vice-President, Sales and Business Development at Tonus Capital

3mo

Martin Patriquin, this sounds like a job for you and The Logic. Jackson Wightman, have you taken a look at what The Logic is doing?

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