J Robert Zanfardino, CPA, MBA’s Post

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Sales Nobility | Empowering organizations and individual sellers with the necesssary skills and systems to make selling a repeatable process.

Farmers markets...kind of low-key boujee. My experience with them, although very limited, is they exist in affluent areas. Now, this is not to say that everyone who attends is only concerned with locally sourced, organic, free-range, etc. For a lot people I'm sure, it's just something to do on the weekend. BUT The people who live in and around these areas are probably not on the lowest level of Maslow's hierarchy of needs. Therefore if you have #foodsecurity, especially that Thanksgiving is 3 days away, you should be #grateful. However, for the ~13% of households (17,000,000 people) in the 🇺🇸 that experience #foodinsecurity having access to a farmers market might not be an opportunity they have. This is why what Kathy Leyden, VP of Community Engagement at CDPHP, has done to address food insecurity stood out to me. She was on the #managedcare podcast hosted by AJMC - The American Journal of Managed Care, to talk about #foodinsecurity. First and foremost she said there is no one size fits all and that a multi-faceted approach to address it is required. But, one of the programs she worked to implement are farmer's markets that focus on #medicaid members in defined geographic areas who have high social vulnerabilities and chronic conditions: #diabetes, #hypertension, #obesity. These are people who might not have otherwise attended or had access to a farmer's market. To drive better health outcomes for this population CDPHP provides these members vouchers to pay and also provides access to a nutrition coordinator who can help share information about food preparation, recipes, and more. If you are tasked with #communityengagement at a health plan you can check out this podcast here. #sdoh #healthcare #healthequity

CDPHP's Kathy Leyden on Food Insecurity Programs

CDPHP's Kathy Leyden on Food Insecurity Programs

ajmc.com

Rama S Saripalle

Customer Obsessed| Customer growth| Leader| Coach| SaaS| GTM| Strategy| Operational Excellence| Action Oriented| Partner Enablement

9mo

Thank you for sharing J Rob. Good to know the insecurities and how CDPHP is helping the community. Grateful for all that we have!

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Margaret Ehinger, MA

PS Consultant at Proofpoint

9mo

This is really neat! Thanks for sharing

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