Andy Clarke - CEO ASDA
60 Second Shoots
Total journey time 7 hours. Total time away 12 hours
ASDA HQ is busy, there’s a lot going on. Big atrium. It was busy in the photographic sense too. What with all the stalls, food venues, break out areas and palm fronds there was no where on the ground floor for a clean cover shoot. As with most impressive atriums, the views are up, not level where your subject is and I don’t usually shoot up the nose. But up that escalator I could see some dappled sunlight falling on a small section of ASDA green wall. That was my spot. I quickly set up some gear and did come mental calculations about how the light would fall on a human. Would it be too harsh? How tall was the CEO? Would the sun move before he arrived? I didn’t have to wait too long. Suddenly Andy Clarke appears with staff; PR, PA, a couple of other people. He walks right up to me with and with a firm friendly handshake says, “Its very nice to meet you. I do apologise, there is nothing I can do about it but I literally have 60 seconds.” He looks at his watch, “And your time starts now!” There is a certain skill or self awareness which allows you to calmly and patiently direct a sitter while inwardly your brain is screaming “Hurry up you eejit!! (to myself not the sitter)” You sense the clouds moving serenely across the sun and the second hand moving like and unstoppable oil tanker toward an ultimate conclusion. Oil tankers actually move quite fast btw - we nearly got run over by one off the Western Australian coast once. But I digress. We got there. On the dot. And he was gone. I looked at my watch and wondered where I should get lunch while I waited for my train in two hours.
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