Iwi Nails’ Post

Do you believe that having such a label on every banana is crucial for maintaining its branding? Does it likely impact their skin degradation? Brands should consider it. #Banana #sustainabilitymatters #sustainability #degradation #changeisgood

Sustainability Innovating for the Beauty Industry, Inspired by Cheekbone Beauty Cosmetics INC In 2015, Jenn Harper the founder, was inspired by a vivid dream featuring young Indigenous girls adorned with lip gloss. This dream led to the creation of Cheekbone Beauty, the premier Indigenous-owned cosmetic brand. Cheekbone Beauty stands out for its eco-friendly, top-tier color cosmetics that prioritize being clean, vegan, and cruelty-free. Honoring her Anishinaabe heritage, Jenn introduced the SUSTAIN line in 2020—a series of eco-friendly lipsticks designed for those passionate about Mother Earth's well-being. Cheekbone, in their pursuit of truly sustainable packaging, encountered a series of challenges that underscored the complexities of bring the beauty industry and environment together. As Cheekbone researched more about sustainable packaging, they realized that eco-friendly often meant more expensive. The added costs of sustainable materials and the processes to create them threatened to inflate their product prices. A serendipitous connection would change Cheekbone's packaging trajectory amid the mounting challenges. Through a mutual contact in the cosmetics industry, they were introduced to David, a seasoned packaging consultant at Halfpricepackaging. David came highly recommended, with a reputation for successfully navigating brands through the intricacies of sustainable packaging. After meticulous consultation with David from Half Price Packaging, a decision was reached to encapsulate Cheekbone's cosmetic range in Customized Tuck Boxes, designed exclusively for the brand's 39 unique SKUs. This color coordination ensured that every time a customer opened the box, they'd be greeted with a visual treat, an embodiment of the brand's ethos. The moment the team at Cheekbone had the box in their hands, there was an undeniable air of elation. The attention to detail, the tactile sensation of the aqueous matte finishing, and the vibrant interplay of colors both inside and out truly surpassed their expectations. Evidently, the packaging resonated deeply with the brand's values and mission. This wasn't just a box but a statement of Cheekbone's commitment to quality, sustainability, and beauty. #successstory #clientfeedback #clientsuccess #innovation #packaging #customerexperience #customerfeedback #marketing #startups #cosmeticpackaging #halfpricepackaging #cheekbone #cosmetics

At Miomojo, we champion positive engagement and education in our commitment to sustainable fashion. Recognizing that price often influences consumer decisions, we focus on transparently sharing the true costs and values of an ethical supply chain. This approach fosters informed choices without casting blame, respecting the intelligence of our community and emphasizing awareness over condemnation. Together, let's empower a shift towards a kinder future through understanding and thoughtful decision-making. #SustainableFashion #EthicalChoices #EthicalSupplyChain #Miomojo https://lnkd.in/dj-87Hf4

When I started work for #TheFairShop in #Brighton #Hanningtonlane in 2023 the owner expressed her worry over a short footfall and low sales. A fantastic shop that stays true to its promise to #sustainable and #slowfashion women's clothing, couldn't break the spell of bad luck. I did the following and the results are now evidently showing in the way the shop's new look and merchandising has brought it from the #Dukeslane to the #Hanningtonlane and it is considered one of the most sought after fashion wear store in Brighton. 1. Get to know your target customer: I set a precedence by starting to interact with the walk-ins. If a customer didn't buy anything, I would observe and if possible, ask the individual what was missing that the store didn't make it for a complete buying experience. I would invariably get an honest answer. 2. Start adding in a new range which epitomise classiness, simplicity and #slowfashion: For this, I went into tradeshows and decided to convince the proprietor to experiment with @beaumontorganic and few personal care products. One of two existing brands of organic clothing eventually dropped off later in the season. The newness was liked by returning customers, let alone new ones which came through #emailers, social media announcements too. The USP was single colors, fashionable easy flowing silhouettes that were great for a mature clientele and sustainably sourced fabrics. 3. Keep in touch with your customer: The team identified the customer as ‘her’ to be an independent-minded, entrepreneurial in her mindset, mother or not, 30-60 years, individuals who identify as a woman. The customer persona was carefully created gathering data from walk-in customers and through responses that were gathered via social media interactions. We kept in touch with the customer through low budget marketing collaterals like emailers, newsletters, blogs and social medis posts. The intent was to create a community as unique as the brand to bring together like-minded individuals who have #sustainability and #slowfashion at the heart of their buying experience. 4. Keep the conversation going: For this, I suggested the brand invested its time in organising cafe meets (barter was the norm as small businesses are juggling to maintain a balance between costs, sales and profit), friendly evening gatherings, etc. Throw in a discount here and there. Let's have a conducive #TheFairShop community in #Brighton. A few since then have had a word going around that the brand is much more than just about sustainable fashion, it is a lot about creating a community that thrives on #slowfashion and responsible consumption habits.

In the fashion and food industries, successful collaborations underscore the importance of protecting brands and innovation, write Remfry & Sagar lawyers Radha Khera and Bisman K., They note that, in today’s climate, if two brands can collaborate to enhance sustainable experiences for shoppers, that should be an out-and-out winning combination. "Brand protection through formal legal statutes is key to building brand value for fashion and food companies alike. Equally, one must watch the market carefully for violations and act quickly to stem harm to a brand and even unlock further brand value," they write. https://lnkd.in/guaNfyXU #fashion #luxurylaw #food #IP #intellectualproperty #brands

To unfashion the industry we need transparancy, legislation, education and most of all a mindset build on sustainability not on commerce and financial gain. Facing such a worldwide problem will take time. Legislation will fail, companies will fail, projects will fail, money will be lost. That's why a different mindset is needed to perservere.

Vogue Business wrote about The Or Foundation Ghana ‘s #speakvolumes campaign and why the fashion industry is reluctant to disclose production volumes. « Vogue Business reached out to 20 companies from across the industry, echoing and expanding on the Or Foundation’s core question: how many garments did the brand produce in 2021 and 2022? How many garments is it on track to produce in 2023 and 2024? And if they are unwilling to share this information … how can they be sure that their various environmental initiatives, whether it’s The Fashion Pact, the UN Fashion Charter or their own sustainability targets, will ever succeed? « #fashionsustainability #sustainablebrands #sustainablefashion

Businesses are facing increasing pressure to do better. Many studies have confirmed the consumer shift towards brands and products based on their beliefs and values in recent years. Without transparency, a brand loses credibility. Will Boohoo be able to build the trust back up with suppliers and consumers? ⬇ #corporateresponsibility #ESG #sustainability

Will THE BODY SHOP be LUSH again? Anita Roddick was a purpose-driven visionary woman with «grit», a radical view on ethical business, sustainability, corporate, entrepreneurship and a real commitment to create local communities around her pioneering branded stores.   Her beliefs, her vision transformed into products and stores created a unique brand which stood out and led the way.    No wonder therefore that THE BODY SHOP became so popular and an entry brand for so many women discovering fragrance, skin and haircare care in the UK and many other countries and created a fantastic loyalty base.   Over the years though, the brand has been somewhat polished and/or… «gentrified », gradually losing its edge.   In the current competitive environment where an increasing number of brands have been finally endorsing sustainability and diversity, as it clearly remains a priority (so much remains to be done…), these dimensions may not be enough to give THE BODY SHOP the edge it needs to lead the pack again. THE BODY SHOP may need to find a new rephrased purpose, unique product proposal and immersive storytelling if it is to seduce the younger generations for today and tomorrow. It may also need to get its original “anger” back…   Lush, whose founder, Mark Constantine I had the chance to meet and who used to provide THE BODY SHOP with formulas (Mark is a «radical», purpose-driven, passionate, innovative leader), may be a good «benchmark » with its unique point of view (the brand has stopped its presence on key social media to carve its way…) different from the rest of the crowd, its product innovation, and timely collaborations (see below the collaboration with Wes Anderson) as well as its very engaging in-store experience and unique distribution strategy.   Of course, THE BODY SHOP could go a «safer» route, downsizing its brick-and-mortar business, accelerating e-commerce and wholesale penetration… It could even make sense financially, at least in the short term.   Still, when one considers THE BODY SHOP current footprint and brand loyalty and the fact that the brand is one of the few brands not yet fully retailing in China, it may be worth (for the world and to grab the Chinese market potential down the road), skewing the brand towards the «younger» generation with a more unique brand proposition and execution for a stronger long-term future.   Easier said than done but worth exploring and faithful to the true spirit of this visionary woman. #thebodyshop #lush #brandstrategy #purpose #customerexperience #founders #founderstories #storytelling #futurefit #productinnovation #brandbuilding