Itamar Benedy’s Post

I've written a piece for Performance Marketing World This is a huge summer for global news. Major elections and sporting tournaments are already playing out some fascinating narratives. The advertiser benefit? These stories come with a concentration of engaged eyeballs, in premium media environments. Omnichannel programmatic allows advertisers to get in front of highly engaged audiences with tech-enabled creative that can be as dynamic as the news cycle itself. This handbook provides some guidance on how you can command attention in right place and time, with transparent campaigns #programmatic #cookieless #transparency

As CTV advertising evolves, the industry faces an identity crisis, prompting a shift toward more advanced technology. This new phase focuses on enhancing transparency, control, and addressability. Key strategies that are mentioned in the article below: 🔗 linking IDs across various channels 📶 refining ad frequency management 🏟 optimizing audience segmentation 📜 boosting reporting granularity with metrics such as geo-location, IP, and device ID. Embrace these crucial changes to elevate cross-channel strategies, increase campaign effectiveness and stay ahead in the dynamic world of digital advertising. #CTVAdvertising #DigitalMarketing #AdTech

New The Current article from Damian Fowler reveals that advertisers are willing to pay significantly higher CPMs — for campaigns that run on premium destinations on the open internet when UID2 is present. It suggests that marketers perceive the greater value of running campaigns on quality destinations with the knowledge that they’re likely reaching a logged-in, authenticated audience that could drive better omnichannel results. This article aligns with how Keynes Digital positions CTV including the quality of inventory we programmatically buy for our astute advertising partners. #CTVadvertising #performancemarketing #performancemedia #paidmedia #growthmarketing #CTV The Trade Desk

The next phase of performance in connected TV (CTV) advertising involves attracting more performance-based and direct-response advertising. Some of the key tactics being employed are the use of QR codes on ads, matching data to identity graphs for precise targeting and tracking of performance, direct integrations to track attribution between CTV and Google-owned channels, and the ability to retarget CTV campaigns on mobile devices. #CTV #mediabuying #DirectResponse

Keeping track of where your ads pop up is super important to make sure they're always in the right place and hitting the right eyeballs. The most nifty tools, show you exactly where your ads are going and deliver the most bang for your buck by nailing your targeting. When that is all blended smoothly into a neat overall game plan, you can see better results. So, as we see a surge in video and omnichannel definitely get on board with these tips to boost your video ad game and connect with those tough-to-reach folks. #VideoAdvertising #DigitalMarketing #AdTech

With Ad spending expected to grow in 2024, it is particularly interesting that ad targeting and placement has still a ways to go when it comes to measurable outcomes. While organizations are mostly looking to spend more, there is relevant concern over how the effectiveness of Ad targeting could improve outcomes on nominally similar budgets. #AdTech #Innovation #Privacy

Retargeting Is The Next Phase Of CTV Performance https://lnkd.in/dxt5MK9V

2024 is shaping up to be a year of flux for advertisers and brands. AI tools will continue to serve as both an opportunity and a threat, while the imminent farewell to cookies will drive marketers to explore innovative alternatives. 🍪💡Meanwhile, consumers are gravitating towards omnichannel viewing, propelling the continued growth of CTV. 📺 So, how can the advertising industry navigate this year successfully? 💬 Nick Morgan shares his advice with Advertising Week, highlighting the power of interactive video and in-stream checkout features that empower consumers to make purchases directly within an ad, boosting engagement and conversions. 🛍 📈 Read the full article here to discover additional predictions shaping the advertising landscape in 2024. ✨ https://lnkd.in/gMxBKCpp #Advertising #digitalmarketing #CTVGrowth #2024Predictions #commercemedia #contentcommerce

🚀💡 Have media agencies only just scratched the surface of Connected TV (CTV) Advertising? 📺✨ As Connected TV (CTV) continues its meteoric rise, one can't help but wonder if media and marketing agencies are yet to fully leverage on the capabilities of CTV advertising. According to GroupM India's TYNY 2024 report, CTV is slated to reach 45 million households with a remarkable year-on-year increase of 21%. Its allure lies in its ability to offer dynamic targeting, enhanced transparency in measurement, and seamless integration with digital media buying tools, thus minimising wasteful targeting and maximising omnichannel buying efficiency. Performance measurement in advertising always revolves around results, and while CTV remains predominantly a top-of-funnel medium, its potential for driving conversions, lead generation, and sales is growing. For example, as consumers increasingly embrace shoppable ads on TV and technology continues to evolve, the opportunity for shoppable ads on CTV is evolving as well. To learn more on how experts believe the Indian media industry can harness the power of CTV to elevate advertising campaigns to new heights, click here: https://lnkd.in/gJCDFRD6 📈💥 #CTVAdvertising #DigitalMarketing #MediaInnovation