A reduction in the UK's overall hotel bedroom supply spells opportunity for ambitious and affordable hotel chains like Premier Inn writes Jill Anderson, Whitbread acquisitions manager for the north, in Place North West.
You can read the piece here - https://lnkd.in/eJyk5uGe.
Based on Whitbread research, the number of hotel rooms in the UK has decreased from 715,000 in 2019 to around 680,000 today (ref Whitbread FY24 results). It's the smaller and less visible operators that have left the UK market ,and many will never return as hotels we believe.
It's one of the driving forces underpinning Premier Inn's expansion across the UK. Currently we offer our guests a selection of 85,000+ Premier Inn and hub by Premier Inn rooms and have a long-term potential target of 125,000 UK rooms.
But it's not just the obvious locations that are the focus for our growth, writes Jill reflecting on her area of focus in the north of England.
Places with strong business economies and year-round leisure visitor demand are equally attractive as the globally recognised visitor destinations such as the Lake District National Park.
Places like Lancaster, Carlisle, Lytham St Annes, and Grange-Over-Sands – all of which we are seeking to expand our offer into – as well as locations in Lancashire, Yorkshire, and Liverpool.
In fact across the north of England we are currently searching for 24 new sites for Premier Inn as shown below.
Each location represents a 25-30 year commitment for us, with a powerful package of local benefits standing behind our market leading brand.
So dip into Jill's article to understand more about what's driving our continued expansion or reach out directly to her, or her retained agent Adam Mobley WSB Property Consultants LLP, here or via the details below for a conversation on where we hope to grow.
#expansion #hotels #growing #development
Executive Director of Business Development at Culinary Depot/Founder of the Hope Organization
2moGreat to see Island Hospitality Management expanding with the Residence Inn Boca Raton.