Ishan Martins’ Post

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I make investing easier for everyone :) | I have over a quarter of a decade in investments. | My Partnership (Martins Holding Group) has performed at an average of 18% annually | Founded 2 companies|

I’ve always wondered “why would individuals buy luxury products!?” I soon realised I’m asking the wrong WHY! You see, after a month of studying the luxury fashion industry and understanding the psychology along with The Luxury fashion fundamentals; I understood.. and I’d like to share my reasonings. 1. When you buy a luxury product, the value doesn’t depreciate. Eg. Ferrari, a croc skin wallet, a LV handbag; in fact, the value remains as is and appreciates after certain years. 2. Classic Demand and Supply. 3. In these specialised markets; A product for everyone, is a product for no one! 4. A tradition. A Culture. 5. It’s an opportunity to be among the nobles and upper class. 6. It’s margins vary between 20% to 60%! Hugely profitable business with incredible cash flows. 7. Price is what you pay, value is what you get. 8. Economies of scale. 9. Your brand is your biggest asset! 10. Extremely defensible. 11. More desirable than it’s function alone and that desirability will sustain among generations. 12. Implementation is about place and story.. it’s expressed in Brand Value. #luxury #luxuryfashion #brandidentity #brand #branding #culture #industry #fashion #lvmh #lv #dior #tiffany #moet #henessey #gucci #hermes #tomford

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