With the ACCC cracking down on Greenwashing, media exposés call out brands stretching the truth, creating disconnect - and even conflict - between consumers and corporations. Our latest blog explores how misleading sustainability claims are reshaping audience trust and accountability in Australia. https://lnkd.in/g2iqKhGt
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RCG Associate Allison Moody explores an interesting topic this week: Unmasking Greenwashing: Behind the Facade of Corporate Sustainability Dive into how companies blur the lines between 'eco-friendly' claims and reality, misleading consumers with vague terms and false imagery. Discover the alarming stats—53% of eco-friendly claims lack evidence—and the impact on consumer trust. Explore deceptive strategies, from misleading labels to exaggerated benefits. Click to uncover the truth behind greenwashing and its ripple effect on brand trust: https://lnkd.in/eBD72e_w #GreenwashingExposed #CorporateSustainability #ConsumerTrust
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Here’s to a more critical and caring 2024 🥂 I will simply prioritize working with organizations that put their money and actions where their mouth is. That’s the best use of creativity and energy. What’s your resolution for 2024?
Do these big brands really "care about the environment," or are they just greenwashing? Be honest.
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Creative Director | Branding Designer | Crafting Purpose-Driven Brand Identities | Transforming Brands with Purpose & Art | Artist
Big giants like Shell & SHEIN are causing more harm to our planet 🌎 than we can imagine. Let's chat about the brands we support and the impact they have. 🌏💙 🚫 Fast Fashion: It's a wild ride of trends, but the cost to our planet is too high. Time for a style shift! Your Purchase, Your Power: Every buy shapes the world. Choose brands with a heart for people and nature. Choose BRANDS WITH PURPOSE ❤️ Drop your go-to eco-friendly brands below! 🌿✊ #SustainableStyle #EcoChic #ConsciousLiving #brandingdesign
Do these big brands really "care about the environment," or are they just greenwashing? Be honest.
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Developing disruptive heavy industry air purifying solutions | Novel Carbon Capture Utilization and Storage Solutions (CCUS) | Forbes 30 under 30
Do you think that direct emissions removal (a.k.a Direct Air Capturing) is the fastest and most efficient way to cut emissions? I do!
Do these big brands really "care about the environment," or are they just greenwashing? Be honest.
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Not only companies, but, every single person (including me) is responsible for it! #greenfuture #sustainability #environmentalsustainability #environmentallyfriendly
Do these big brands really "care about the environment," or are they just greenwashing? Be honest.
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Software/ML Engineer at Wildlife Protection Solutions | MSc AI Uni of Amsterdam | BS Stats & ML Carnegie Mellon
Our planet cannot support the continued use of fossil fuels. Leaders like Joe Biden (Willow Project, Sea Port Oil Terminal) and Justin Trudeau (Bay du Nord Oil Project) need to stop approving massive new oil projects. When will meetings like COP28 UAE actually lead to change? Please listen to the young activists who have to live here after you. #cop28 #endfossilfuels #climateaction #environmentalclassism
Do these big brands really "care about the environment," or are they just greenwashing? Be honest.
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Relatiemanager en business developer bij hét duurzame bedrijven partnernetwerk voor toekomstbestendig ondernemen. MVO Nederland. Oneindig ondernemend.
Interesting read
Do these big brands really "care about the environment," or are they just greenwashing? Be honest.
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Global Citizen I Entrepreneur I Conservationist Storyteller I AfriFoodlink Youth Ambassador Tanzania I Top 30 under 30 ODIC 2023 I ALUsive Grant recipient
In today's consumer market, the perception of greenwashing has become increasingly significant. Companies are often accused of misleading consumers about their environmental practices, harming trust and derailing genuine sustainability efforts. I had the opportunity to lead a workshop on this very topic as part of the UWC Building a Sustainable Future 2024 program. This online short course brought together passionate youth from across and beyond Europe to delve into the complexities of sustainability. During the greenwashing workshop, we explored how companies can sometimes present a facade of environmental responsibility while continuing unsustainable practices behind the scenes. Through engaging in discussions and self-reflection activities, participants learned to identify greenwashing tactics and advocate for true sustainability. The program is designed to cover a wide range of sustainability issues, from climate change and economic systems to social inequalities and human rights. I am proud to be part of this initiative that not only educates but also inspires young minds to challenge the status quo and build a genuinely sustainable future. 🌍✨ #uwcbsf #sustainability
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Consumers around the world say they’re willing to shell out for products from brands that act responsibly. Our new paper outlines the importance and impact of a brand's ESG strategy👉 https://lnkd.in/g7izSNp9
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Greenwashing misleads consumers about environmental practices. Monopolies use their dominance to overshadow smaller, genuinely sustainable competitors through misleading labels, vague claims, irrelevant data, or highlighting one green attribute to distract from greater environmental harm. These tactics can drown out the voices businesses striving for real environmental change, as they may lack the resources to compete in the marketing arena or to attain the same level of visibility. Learn more about Greenwashing from CAMP's Executive Director, Keldon Bester, on TVO: https://loom.ly/iM7BRRY
CAMP on TVO: Greenwashing
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