The LDC's co-founder, Sol Trujillo, and board member, Cesar Conde are on the list of TIME Latino Leaders of 2023!
Sol Trujillo, as many of you know, is a globally recognized business executive, former CEO, and works tirelessly to reshape the narrative around Latinos in the United States. Aside from gathering instrumental data as a part of the LDC's mission, he has also founded L'ATTITUDE and L'ATTITUDE VENTURES.
"What Americans should realize, is that many countries in Europe and Asia don't have a growth cohort inside their economy. We have one, and it's called the Latino cohort," says Sol.
LDC Board Member, Cesar Conde, is another known name on the TIME list. He runs NBCUniversal News Group, the most viewed news organization in the U.S., reaching 2 out of 3 American adults.
"Under Conde's watch, MSNBC has passed CNN in ratings and is closing the gap on Fox News Media. NBC News Now built a profitable news streaming service where others have faltered, and the Today Show has expanded its lead as the No.1 weekday morning program on TV.
Incredible to see these two leaders get their well-deserved recognition! The Latino cohort has tremendous potential to be the 'silver bullet' considering its $3.2 TRILLION GDP in 2023 and a buying power expected to increase by 32% by 2026.
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