IQVIA United States’ Post

Envision a world where multiple #datasets and customer views can be pulled together to inform next best action for both #HCPs and patients. The more commercial #pharma leaders invest in customer data and the organizational culture around it, the better connected and comprehensive that data becomes, leading to real-time insights. In this white paper, #IQVIA experts explain why it’s vital to understand critical customer segments and their preferences, needs, and behaviors, to ultimately deliver a hyper-personalized experience: https://bit.ly/3TsvUYm

In Trilations latest webinar we explored how pharma industry leaders ensure that content brought to HCPs is relevant for their daily practice and that feedback (e.g. via call notes) is processed with the appropriate tools to generate the right insights. Catch our webinar highlights video here: https://loom.ly/KY0mpVc Discover more insights on our Trilations Healthcare Strategies page: https://loom.ly/iQH0_6M #pharma #webinar #customerengagement #trilations #analytics #crm

How can #biopharma field teams improve customer centricity? Find out how Bayer is leveraging instant messaging channels to engage with #HCPs and ultimately help patients in the moment of need. Read the full guide: https://lnkd.in/eG_b-aZw

A very insightful, data-led infographic on optimising pharma's customer experience journey that many of our biopharma clients will find useful. (Source EPG Health, 2024) via Pharma news from EMJ. What's missing? The human factor! To create a successful customer journey, Sales Reps need to truly connect with customers and seek to understand what the human side of HCPs really wants. It's about creating 'pull', not 'push', supporting the customer, and building trust - and partnership. And yes, we can measure and develop metrics around that too. Human connection is everything! #ConnectedPartner #BioPharma #CustomerExperience

Join us at #DPEast for the panel "Putting the Customer First: Innovative & Concrete Strategies that Create Value in Light of Changing Customer Expectations." REGISTER NOW! Don't miss out on this session: https://ow.ly/7M9C50SOmEU 💡What to Expect: 👉Understand how changing healthcare dynamics and customer expectations are impacting commercial models and customer engagement strategies 👉Consider the current needs and unique value drivers for payors, providers and patients to create distinctive, dynamic and rewarding customer communications 👉Examine the importance of coordination among patient marketing, digital, field teams, and HCPs to deliver a unified and supportive customer-centric experience 👉Explore innovations that enhance customer experience and engagement through both digital and traditional channels 👉Practical examples of how pharma companies are innovating to meet customer needs and drive shared value Check out more Featured Sessions: https://ow.ly/rffB50SOmg6 A big thank you to our Moderators & Speakers for this Panel: - Stephanie Jen from GSK - Rui Yang, Ph.D. MBA from Novartis - Tanvi Patel from Amazon Pharmacy - Carlo Cicacci, MBA from Johnson & Johnson - Michael Rowbotham from Pfizer Stay Updated by following Digital Pharma Series #DigitalPharma #PharmaMarketing #PharmaLeadership #HealthcareStrategies #WeAreFierce #FierceBiotech #FierceHealth #FiercePharma

BioPharma Marketers and Digital Innovation Teams, Looking to📈optimize your existing technology, revitalize customer engagement, and accelerate MLR processes? Look no further than BASE life science - the chosen technology partner by over 100 BioPharma customers. Experience the power of 💫GenAI-Assistant for MLR from theory to execution and take your marketing strategy to the next level. With BASE life science, you can personalize stakeholder value and empower reps and HCPs to drive success. Let’s meet at #asembia24 to discover how BASE life science is the experienced partner for BioPharma digital marketing. #customerengagement #lifescience #innovation #baselifescience

Fascinating study from PwC on the future of pharma: "New analytics and tools can optimize channel selection and ensure differentiated, relevant experiences." With 82% of respondents willing to some type of personal data for more personalized service (PwC Customer Loyalty Executive survey, 2023), it's paramount to understand your customers and communicate effectively. https://lnkd.in/epdBXkYT #pharma #customerengagement #digitaltransformation

Patient support in weight loss management is not a one-size-fits-all approach. Tune into our panel discussion at Pharma CX Summit on March 20th with Richard Schwartz and Alfred O'Neill. #patientsupport #weightlossjourney

Looking forward to meeting with the pharma customer engagement community at NEXT Pharma Summit Tuesday and Wednesday the coming week. Digital customer engagement has been one of the top priorities across commercial functions in pharma for the past handful of years, with massive investments in technology platforms and huge transformation programs. Different pharma companies have achieved different successes and proof of concept, yet most are still struggling to achieve the scale needed to justify all the investments. The EVP levels now expect to see topline results before financing more transformation. We have written a perspective on what it takes to deliver the required ROI (link in comments). At the same time, #FOMO exists because we (the consultants and tech vendors who support the industry) profit of our client’s fear that they are behind the industry, and that all other companies have already invested in the next ‘shiny new thing’. Unsurprisingly, investments based on #FOMO are less likely to deliver ROI and ultimately benefit HCPs and patients. Therefore, we are also looking forward to discussing our Industry Benchmark on Digital Customer Engagement Maturity with the participants NEXT Pharma Summit. We think it will bring back some realism. Thank you for the invitation Petra and Dario, we are looking forward to the discussions!