IPG Health’s Post

"With topics such as data visualization, ambassador experiences, how technology is revolutionizing medical conferences to healthcare marketing trends and the power of patient and HCP social media influencers, the event was chock-full of inspiration and tangible, practical tactics for teams to be deploying now. The sessions also covered a wide range of content from physicians’ perspectives on AI in market research and advertising to climate innovation for public health."

In the Q1 2024 New York Healthcare Innovation Report, I spoke with Bunny Ellerin of Digital Health New York about raising capital in 2024, the importance  product-market fit, team, and a clear path to profitability. Download the full report for a overview of the latest trends, funding activity and more: https://lnkd.in/eZ56ibiU 

Tune into the latest episode of the Human Element featuring Collette Douaihy and Greg Reilly at dentsu Health as they unpack the future of healthcare and pharma marketing - from building integrated marketing teams, the impact of emerging tech, and tackling the critical needs of health equity and universal access to care. https://lnkd.in/ezrtx6Y4

Yesterday, with the help of the awesome Stacy Malyil Sand and Samantha Downing, we presented the findings on the State of ABM in Healthcare Technology. This included: 📈 Where healthtech companies are on their ABM journey. Many are quite far along and the trend is clear. 🤔 What strategies are being employed and how ⚙ What technologies are being used. You may find this surprising 🧗♂️ How more advanced ABM'ers are scaling ABM 🤝 How to build sales and marketing alignment 🔟 Must do's to get started The report can be viewed through the link in the comments ⬇ You can read the report and view the webinar without registration. Downloading requires registration. Enjoy! You lucky people! 😀

Its LIVE! HITLAB's Spring 2024 Breakthrough Alliance Innovator's Challenge is now open for applications. Similar to past BTA Challenges, the Alliance is looking for the world’s most innovative developing and early commercial digital health technologies that solve significant gaps in healthcare. The challenge is open to all new and innovative solutions across the healthcare spectrum. Innovator applications will be accepted through April 12th. Submissions will be screened and evaluated by a panel of judges using several criteria, including:  * Innovation   * Scalability  * Sustainability  * Impact    The finalists will be contacted on April 24th. They will present their solutions live during New York City Health Innovation Week (NYCHIW) in May.  Up to three winners will be chosen and announced by a panel of judges during New York Health Innovation Week in May.    The winning innovations will subsequently be evaluated in rapid-cycle studies with end-users providing key verification data and actionable insights regarding design, feasibility, and market potential. There is no cost to apply, no cost to participate, and no equity requested by HITLAB.    Applications can be found here: https://lnkd.in/ea5a4gmV

The Convergence of Digital Health Technologies and Marketing: Shaping the Future of Healthcare As a veteran in healthcare marketing, I've witnessed firsthand the revolutionary impact of digital health technologies on patient care. But here's the million-dollar question: How do we effectively market these complex solutions to drive adoption and improve health outcomes? 🔑 Key Challenges: 1. Communicating complex health solutions simply and compellingly 2. Building trust in a skeptical market 3. Navigating the regulatory landscape while maintaining marketing effectiveness 4. Leveraging data for personalization without compromising privacy 💡 Opportunities: • Crafting narratives that highlight real patient success stories • Utilizing omnichannel strategies to reach and educate diverse audiences • Collaborating with healthcare providers to build credibility • Employing AI and machine learning for hyper-personalized patient journeys The future of healthcare marketing lies at this intersection. As digital therapeutics continue to evolve, so must our marketing strategies. We need to balance innovation with empathy, technology with human touch. What's your take? How do you see the role of marketing evolving in the digital health technology space? #DigitalTherapeutics #HealthcareMarketing #HealthTech #MarTech #DigitalHealth #LeadershipInHealthcare

HEALTHCARE IN THE DIGITAL AGE 🏥 The healthcare industry is evolving, and technology is at the forefront of this transformation. As patients, we expect more personalized care, easier access to medical records, and seamless communication with healthcare providers. At MediaF5, we understand the importance of digital marketing in healthcare. Our team of experts can help you: • Develop a strong online presence through targeted ads and social media marketing • Create informative content that educates and engages patients • Analyze data to improve patient outcomes and reduce costs As the healthcare industry continues to shift, it's crucial to stay ahead of the curve. How do you think technology will impact the future of healthcare? OPTIONS: • Telemedicine will become the norm • Artificial intelligence will improve patient diagnosis • Personalized medicine will lead to more effective treatments • Let us know in the comments! Reach out to us to learn more about how MediaF5 can help your healthcare organization thrive in the digital age. [www.mediaf5.com](http://www.mediaf5.com) @evolvewithvansh

Check out this interview with Alena Burdzialouskaya and Claus Torp Jensen about the future of healthcare. They share insights on using AI to transform healthcare and emphasize the importance of putting patients first. Gain visionary strategies and secrets for success that are reshaping the patient experience. Take advantage of this if you're serious about shaping the future of healthcare! https://lnkd.in/eNYXswH6 #DigitalTransformation #DigitalHealth #Innovation

Merging high tech with high touch will be a recurring theme of care delivery the next several years

🌟 Embarking on a Magical Quest in Healthcare with Catalyst! 🌟 Welcome, brave adventurers, to the mystical world of healthcare transformation! 🧙♂️ At Catalyst, we're embarking on a quest filled with challenges and opportunities, much like the recent rollercoaster in the healthcare sector due to unexpectedly high utilization at some of the realm’s biggest plans. Our magical toolbox? A blend of AI wizardry and tech enchantments that streamline operations, turning daunting tasks into a walk in an enchanted forest. 🌳 Think of us as your healthcare Gandalf, guiding you through the labyrinth of cost management with spells of efficiency and innovation. Stay tuned as our journey unfolds, revealing how we tackle these mythical beasts of the industry! #HealthcareMagic #CatalystQuest"