ICYMI🚨 As we wrap up another incredible Cannes Lions, check out some of this year's highlights – from our award-winning work and insightful discussions to key takeaways from our people on the ground: http://spr.ly/6040980IA Cannes Lions International Festival of Creativity, The Clios, MullenLowe Global, Interpublic Group (IPG), McCann Health Middle East, Area 23
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Heading to Cannes this month? Join executives from Nielsen and TikTok as they discuss how marketers can measure success in the ever-changing digital landscape.
If you're headed to Cannes Lions International Festival of Creativity this year, please join us at Nielsen's Terrace at Hotel Martinez Terrace where Jorge Ruiz, Global Head of Marketing Science at TikTok and I talk about how Global Marketers drive impact by strategic budgeting and leveraging ROI insights. https://lnkd.in/e4eyeQmX
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Our 2024 Annual Marketing Report found that global marketers expect to allocate more than 63% of their ad budgets to digital channels this year—but is that investment ready to keep up with digital’s rapid pace of change? Join Ameneh Atai from Nielsen and Jorge Ruiz from TikTok at #CannesLions as they discuss how to measure success in a changing digital landscape. Register now to reserve your spot!
Measuring success in a changing digital landscape
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🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need. Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉 P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year. #CannesLions2024 #AdvertisingAwards #FestivalOfCreativity #MarketingNews #MarketingTrends
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A special Cannes Lions International Festival of Creativity bonus for you! ❤️ 🎁 Utiq's Carlos Molina del Rio, Director of Product: Ecosystem and Partnerships, sat down with the amazing Mediashotz team to have an exclusive conversation about our Authentic Consent Service proposition and plans for future growth. He also touches on sustainability - a part of our proposition that is incredibly important to us. As Carlos says: "We are a privacy focused business, but with this respect for privacy comes data minimisation, reduced energy consumption, and naturally a more sustainable way of enabling responsible digital advertising." Not only does Carlos have the best beard in #adtech, he's also one of the nicest people in the industry too, so sit back, relax and listen to the awesome Carlos Molina del Rio :) You can watch more from Carlos and Mediashotz here: https://lnkd.in/eFvwxH2T #cannes2004 #canneslions #teamutiq #yourchoicestaysyours Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco #cookieless
Mediashotz: Cannes People - Carlos Molina del Rio, Partnerships Director, UTIQ
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Brand Manager | Marketing | Gerente de Produto | Personal Care & Consumer Health | Innovation | Brand Strategy
Cannes Lions International Festival of Creativity #Day2 A lot of walking, lot of inspirational talks, lot of FOMO feelings 😅 Day 2 was about BRAVERY. Don't be scared, be creative (but remember, it's just not only that). 1) McDonald's and E.L.F. BEAUTY (completely different companies) shared how connecting with their fan base (and not focusing on the 'haters'), co-creating with them and really joining the conversation, was key to their success and fueled highly successful campaigns based on true insights. 2) Mark Ritson's first ever Cannes talk 'Creative is not enough' - to be really controversial with all the other talks. In summary, #creativity it is a vital factor for communications, but there are so much more other elements when it comes to marketing effectiveness. From the importance of market orientation (diagnosis), to having a proper positioning and a clear understanding of who your target is (strategy) right through to the fundamentals of 4Ps tactics. With the amazing #TeamBayer #BayerCannesRoar Daria Costantini, Kelly Davies, Christian Galvez, Maria Cristina Sarmiento, Philipp Schuster Bayer | Consumer Health
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Founder + Creative Chair, OBERLAND | AdAge Purpose-Led Agency of 2024 | AdAge Small Agency of the Year | AdAge Agency to Watch | Intersection of Business + Creativity | Educator
It’s simple: Purpose is effective when purpose is done for a brand and company whose values and intentions are authentic.
Purpose was again a key focus at Cannes Lions this year, with 66% of Grand Prix or Titanium Award winners featuring purposeful brand actions. However, Revolt's MD Jenny Bust, spoke to the MediaCat Magazine about how the conversations at the festival shifted from debating Purpose to unlocking its value and integrating it into company culture and marketing. https://lnkd.in/ey7c_8i9
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Top Tips for #Cannes? Look no further. Our CSO Mel Arrow gives MoreAboutAdvertising the run down of what campaigns she believes will bag some Lions in just a few weeks time. "No article about Cannes 2024 would be complete without saying the word ‘humour’ as quickly as possible, and it only took me thirteen words, so arguably, I should win something for that. With the introduction of a new humour category, the world’s most prestigious advertising awards appear to be encouraging the industry out of its purpose-filled era (and boy has it been a long one…) and into a lighter chapter. Our chortle era, if you will. With that said, however, it’s probably quite telling that only one of my picks is funny. There’s been a lot of humour talk, and not a lot of funny trousers. The others do, at least, still shun purpose. They’re bold, single-minded, iconic and unapologetically branded. C’est simple. In fact, it’s so simple, I feel almost exactly the same way about them all.." Read the full article here: https://lnkd.in/e_jtriS9 #TruthWellTold #McCanners McCann Worldgroup Cannes Lions International Festival of Creativity
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Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6
Measuring success in a changing digital landscape
events.nielsen.com
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Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6
Measuring success in a changing digital landscape
events.nielsen.com
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Enjoyed the DEI discussion at the Marketing Society brunch and the 3 big themes: 1. You must ‘show up’ before you ‘show off’, 2. You need to be bold and stay bold, 3. There is rightly a big expectation on CMO’s to jointly lead on this.
Global Chief Marketing & Communications Officer | EVP | CEO | Sustainability Leader | Mentor & Coach | Connector & Change Leader | Global Citizen
Thank you Campaign MENA for this feature - enjoyed the opportunity to do a Cannes Lions write up from day 4 of the festival #campaignme JUSTIN HARPER
Cannes: 20+ valuable conversations, 5 new contacts and 18,512 steps - Campaign Middle East
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Congratulations IPG Health 🎉🎉