The IIAR> (Institute of Influencer & Analyst Relations)’s Post

This is the video introduction about how to use the WH64 product. The post WH64 How to Use first appeared on Blue Chip Technologies Ltd. .

Excited to announce that we did it, a week ahead of Google! We fully removed FID 🔽 From our free historic #pagespeed tool at least. If you were a regular user of our #CoreWebVitals visualizer, you might have seen that FID was always very good. 💡 Which (to put it simply) is the reason why Google chose to replace FID with the new #INP. But if Google is removing FID, what to show instead? You can see that when actually using our tool as of today: → you won't see FID data anymore → instead, we will show you the device distribution as per Google's #CrUX data → whether checking your own domain or your competitors' domain → attached is eBay data (which isn't fully there yet when it comes to INP) Although most might want to start optimizing for mobile devices, there could be B2B sites&shops out there that have way more desktop visitors. Such data will then be insightful. Happy speeding! 🚀

Did you know that optimised knife changes can lead to a substantial saving in both revenue and throughput? X-Trim delivers sophisticated mathematical optimisation that can post-process a solution to achieve minimum knife changes, changing the sequence of the patterns and the parent reels within them. Want to find out more about X-Trim? Click here: https://bit.ly/44eGJyU #TrimOptimisation #KnifeChanges

A grim day ahead for TVNZ staff and journalism in general after Newshub's bombshell announcement last week. Innovate your way out of it, says Christopher Luxon and many business people I've talked to about this. But here's why that isn't going to work for news outlets scrapping for 15 - 20% of a digital ad market dominated by Meta and Google. News is also in major trouble in the US, home of the hustlers and innovators. They've tried basically everything to make it work in the era of the digital giants. The market for commercial news is failing. If we care about that, some sort of intervention is needed. All eyes are on Australia to see what it's next move is following Meta's decision to opt out of commercial deals with news publishers. Will Meta now be designated and forced to the table? Or will Aussie pursue a levy on digital advertising revenue? My BusinessDesk column today (premium) https://lnkd.in/gW2SVMcU

We just pushed a huge update to our density metrics meant to give our users insight into the variability of density metrics across different page sections! It boils down to 2 differentiated density metrics, which we aggregate in a few different ways, exemplified in the below image: 1) Snapshot Density: the % of the viewport occupied by ads during the course of our crawls, inclusive of ALL snapshots we take, even ones where no ads are in view. In addition to averages, you can see we also provide snapshot density quantiles which give more insight into measurements that averages tend to wash out. 2) Peak Density: For each crawl, the peak density represents the % of the screen occupied by ads during most ad-dense moment. The average of this measurement across all crawls is the "Average Peak Density." The Peak-to-Mean ratio describes how much more dense the average peak measurement is compared to the average inclusive of ALL snapshots. The attached image shows a great example of a site with a particularly bad density above-the-fold, in which 50%+ of the screen area is regularly occupied by ads. Even though there are fewer ads in-article, chances are you don't want to be associated with a site that has SUCH a bad experience above the fold! Data here is reflective of desktop browsing on a standard HD monitor; we'll be making the same data available for mobile this year!

Google Maps Fights Back Against Fake Reviews! Google Maps has launched a new tool to help users identify businesses with fake reviews. The system will warn users if a business has unusually high or low ratings, indicating possible inauthentic feedback. This will help consumers make better choices when searching for local businesses. Learn how we protect our reputation and ensure customer security on our website: https://solicy.net/  Stay updated on the latest in online business!

Do you know what Chrome's cookie crackdown means for your customer data? Get a no-nonsense breakdown of why third-party cookies matter and how your business can overcome their absence with our latest article. 🍪

Earnest Hemingway on how 3rd-party cookies die: "Gradually, then suddenly." They're already dead to ~37% of users. Expect with the opt-in plan for Google Chrome ("Do you want brands to track you outside of their website?") that stat will rise to ~87%. The future is privacy-compliant 1st-party data, and the future is 37% of the way already here. #martech https://lnkd.in/ekBcNrGJ

Consent & compliance should be at the center of every single marketing, data, tech decision 🍪🔒

Google Map Pin Exploit Causes Local Rankings Drop and Possible Suspension A few months back, there was a report of a suspected problem in Google Maps that caused Google Map pins to be moved about in one spot. It appears that spammers are hijacking the position of businesses on Google Maps by shifting their map pins, resulting in local ranking decreases and probable Google Business Profile bans. https://lnkd.in/d-kgjfhk