ICA - Institute of Canadian Agencies’ Post

Pixis' Mrudula Patre says that true allyship requires action, not just words. She calls on the industry to stand up for our colleagues, challenge systemic biases, and amplify voices that might otherwise be overlooked. Commenting on DE&I within the industry, Patre says, that "progress, while significant, is just the beginning. There is still much work to be done to ensure that diversity and inclusion are not just improved but fully realised across all levels of the industry." Read the full article below. #Advertising #WomenInAdvertising #Diversity #Equity #Inclusion

Discover how advertising has transformed from reinforcing traditional gender roles to celebrating diversity and empowerment. Read Lillie's latest blog, "The Transformation of Advertising for Women," to explore this fascinating journey. #Advertising #WomenEmpowerment #Diversity #Marketing

The 2023 Best Paper from The #JournalofAdvertisingResearch, by Hanna Berg and Karina T. Liljedal, indicates the positive effects of challenging the underrepresentation of older women in ads. The article is open access for all. #advertisingresearch #advertising #diversity

Spot on insight here and a pet peeve of mine. We all know that it’s driven by creative briefs/clients AND agencies! It’s why you find a lot of sameness in ads, be it use/sense of humor, tropes, subjects vs objects - as there is factually a lack of diversity on: 👉🏾who gets to brief, commission, 👉🏾 who gets to write, 👉🏾 who gets to produce, direct and edit the visuals AND audio …that makes it onto TV! That’s why the creator and influencer space is running rings around the ‘30 / 60 sec tv spot’ In my NOT so humble opinion cc Dr. Anastasia Kārkliņa Gabriel, PhD your expertise/knowledge on this would be appreciated (vs my above rant !!) #Isaiidwhatisaid #marketing #advertising #branding

The 2023 Best Paper from The #JournalofAdvertisingResearch, by Hanna Berg and Karina T. Liljedal, indicates the positive effects of challenging the underrepresentation of older women in ads. The article is open access for all. #advertisingresearch #advertising #diversity

This #InternationalWomensDay, Augustine Agency wants to express our deep admiration and appreciation for all the incredible women working within our industry. As a female-led, female-founded agency, we are truly lucky to have so many talented women taking on the mantle of #Visioneer. Check out our latest blog to learn a little more about our amazing female leadership!

Hot from the press my take on `How to nurture the next generation of women in advertising' . Why i am propped against the giant chroma backdrop #socialsamosa can answer :). https://lnkd.in/gwuUyrVY #womenempowerment #womeninbusiness #womenbusinessowners #advertisingandmarketing

What does success mean to you? ✨ Exceeding financial goals? Industry recognition? Being a force for positive change? Flexibility and freedom? I recently put my thoughts on ‘success’ to paper for Campaign Middle East, to address certain gender imbalances within our industry and how I came to discover my own definition of success. Read it here: https://lnkd.in/dzfSkjdH #JWI #creativeagency #womeninadvertising #success #campaignme

Despite making up only half of the population, women control or influence 85% of consumer spending, with more than $10tn at their disposal annually. Yet advertising is still heavily skewed towards men - from scripts to talent and even to music choices (as shown in my recent piece in The Drum). This International Women’s Day, let’s commit to doing this better going forward. After all, there’s more than a moral imperative - there is a financial one as well. #advertising #marketinganalytics #internationalwomensday #sonicbranding https://lnkd.in/eJ-67fCF

People feel less represented in #advertising this year. With the cuts agencies/brands around the world have made to #DEI, it's no wonder... #Diversity in advertising declined in Q2, according to the latest report from Spark Foundry. The Q2 Insights Accelerated study, which looks at consumer trends on a quarterly basis, found that people feel less represented in ads this year, with sentiment levels 7% lower than in Q2 2023. This was evident in almost every audience segment, with the decline most noticeable among people of color, LGBTQ+ people and neurodivergent individuals. The only group that felt more represented in ads was the over-55s. https://lnkd.in/e35Y774k