ICA - Institute of Canadian Agencies’ Post

Who wants the chance to win $1 million worth of media? 💰 The 2024 IDEA (Inclusivity, Diversity and Equity in Advertising) Competition is calling on brands and agencies to submit work that shines a spotlight on the lived realities of Gender Equity in Canada, for a chance to win $1 million worth of media inventory on Bell Media platforms. Now open for entries. Deadline to submit is September 9th. Enter here: https://lnkd.in/gtrKkRVG ➡ Read more in LBBonline - Little Black Book: https://lnkd.in/grPh5nth #IDEACompetition2024 #GenderEquity

Announcing this year's focus for the 2024 IDEA Competition: Gender Equity. In partnership with Bell Media, the #ICA’s IDEA (Inclusivity, Diversity and Equity in Advertising) Competition is calling on brands and agencies to submit work that showcases and celebrates diversity through advertising, for a chance to win $1 million worth of media. ➡ Read all about it in Campaign Canada: https://lnkd.in/gFCuRJA2 #IDEACompetition2024 #GenderEquity

📣 The 2024 IDEA Competition is now open. In partnership with Bell Media, the #ICA’s IDEA (Inclusivity, Diversity and Equity in Advertising) Competition is calling on brands and agencies to submit work that showcases and celebrates diversity through advertising, for a chance to win $1 million worth of media. This year’s entries must shine a spotlight on the lived realities of Gender Equity in Canada. Deadline to enter is September 9th. Learn more and enter here: https://lnkd.in/gtrKkRVG #IDEACompetition2024 #GenderEquity 

#FeatureFriday 🇨🇦 Newcomers to Canada have their own unique journey – especially women. A new study from #ICA member agencies Publicis Media, Zenith, Starcom Canada and Spark Foundry Canada uncovers what brands should know. ----- In 2023, 230,000 newcomer women arrived in Canada. They represent a specific audience and a burgeoning market opportunity. Understanding their journey and how brands can help is key for any business.   That’s why Publicis Media Canada and its brands developed ‘Roots & Wings’, a study that sheds light on what goes through female newcomers’ minds when job hunting, making friends, celebrating holidays or shopping.   Feel free to reach out to Publicis Groupe Canada to learn more about it and receive your copy. Read more: https://lnkd.in/gQ_xscc7

#FeatureFriday 🏆 Cannes Edition: Canada had a record number of shortlists and wins at the Cannes Lions International Festival of Creativity this week. Shoutout to the #ICA member agencies and their clients whose work showed up on the world stage. 🇨🇦 👏 Angry Butterfly 👏 Broken Heart Love Affair 👏 Citizen Relations 👏 Cossette 👏 Leo Burnett Canada 👏 Lifelong Crush 👏 Ogilvy Canada 👏 Publicis Canada 👏 Sid Lee 👏 VML Canada See Canada's winning work via LBBonline - Little Black Book: https://lnkd.in/gGBMK-Ez #CanadaAtCannes #BrandsNeedMoreCanada

Day 2 of #Cannes and #ICA member agencies are already bringing home the hardware! 🦁 🇨🇦 Congrats so far to Broken Heart Love Affair, Cossette, Leo Burnett Canada, Sid Lee and VML Canada. See their winning work via LBBonline - Little Black Book: https://lnkd.in/gC3f8mxs #CanadaAtCannes #BrandsNeedMoreCanada 

#FeatureFriday 🐄 See how #ICA member agency Humanity is helping give Manitoba's dairy farmers a voice to tell their stories. ----- Just in time for Father's Day, Dairy Farmers of Manitoba (DFM) and Humanity proudly present the launch of 'The Inspector'. This heartfelt film tells the story of Alain, a fourth-generation dairy farmer, and the invaluable lessons passed down from his father Raymond. 'The Inspector' delves into the multi-generational aspect of dairy farming, capturing the beauty, struggles, and enduring legacy of family-run farms. The documentary is both authentic and cinematic, providing an honest exploration of the parent-child relationship and the dynamics of stepping into new roles within the family business. At a time when more Canadians are questioning where their food comes from, 'The Inspector' reassures us of the deep, family values behind our local dairy farms. Read more: https://lnkd.in/gM4GdAxZ

#ICYMI: Effie Worldwide has released the 2023 Effie Index, the global ranking of companies behind the world’s most effective marketing. The #ICA's goal for the industry is to have Canadian agencies assume more of a global role with clients. “We do need to work harder,” says Scott Knox. “But we’re holding our own, and to have four Canadian agencies in the [North American] Top 10 is amazing.” ➡ Read more about Canada's performance in Campaign Canada: https://lnkd.in/g7Q2FwQm #EffieIndex #Effies #EffieCanada #MarketingEffectiveness #BrandsNeedMoreCanada

Remote? Hybrid? On-site? There isn't a single solution for navigating the future of the workplace.   Jill Priestman, the Director of Workplace Strategy at Bennett Design, argues that understanding culture and employee expectations is essential when reimagining the workspace. ➡ Read the article here: https://lnkd.in/gCQWwnZX The #ICA's Report on Marketing, in partnership with Globe Media Group, is where Canada’s leading agencies and brands discuss insights, cutting-edge research, and drivers of effectiveness. #ReportOnMarketing #CanadianMarketing #WorkplaceStrategy