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What happens when the EURO 2024 cup gets stuck in Qatar? 🏆 In Visit Qatar’s sponsorship ad, the EURO 2024 Henri Delaunay cup gets to see the country’s marvels, enjoy time on the beach and take in the history before returning to the pitch. For viewers at home, they get a peak into the Qatar experience, helping the brand drive awareness and consideration amongst European audiences. The digital ad performed well for: 😁 Enjoyment – Top 25% 💥 Impact - Top 30% 🗣 Persuasive Power – Top 30% These scores suggest the ad has performed well at entertaining viewers and encouraging them to consider Qatar as a stopover holiday destination. Like good football, a good ad needs to be enjoyable to watch, as well as giving the audience what they want. Sheikha Hessa Al-Thani, Head of Marketing Planning at Qatar Tourism commented on the campaign saying: “Visit Qatar promoted the ‘Stopover in Qatar’ campaign featuring the UEFA EURO 2024™ Henri Delaunay trophy in iconic locations across Qatar. The campaign aims to demonstrate to visitors how they can turn one holiday into two with Qatar’s incredible stopover packages. Tailored to every budget and interest, these packages allow visitors to experience the country’s exceptional service, diverse offerings, authentic culture and modern marvels”. Speed without compromise. The industry’s most complete view of creative effectiveness, harnessing next-gen AI-powered ad testing. Sign up to get our EURO 2024 ad effectiveness report, when it's live, through the link in the comments. #KantarEuroAds #KantarMarketplace #CreativeEffectiveness #UnitedbyFootball #EURO2024 Lynne Deason Leonie Gates-Sumner Dom Boyd Rachel Evans Amy Cashman Edu Aguado Mary Lumley Sarah Hazlehurst Seth Hardcastle Victoria O. Hannah Walley Helen Rowe Kate Pilling Naomi G. Josh Moore Helen Pearson Emma Hargreaves Monique Kim-Gallas Adèle PALLIER Andreas Grotholt Louis Becu Marie-Julie Gibert Claire Marie Del Bon Jamie Anderson Angus Cameron

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Get in line for the final scores of the Best Ads of EURO 2024, coming soon: https://lnkd.in/eamEPj8M

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