Insights by Kantar’s Post

Our August edition features evidence-based articles, podcasts and webinars about: - Why finding new space is so important for Brand Growth - How fashion brands can grow through Meaningful Difference - How to approach the CFO to argue for greater investment in your brand  - The opportunities and challenges of synthetic data for market research - Award-winning campaigns that highlight the different ways humour can be delivered 🎧 Podcast of the month | Predicting Media’s Future with GroupM 📌 Webinars of the month | Kantar Media Reactions – Moving at the speed of culture Outstanding Innovation Awards 2024 - Celebrating the most innovative brands worldwide 📈 Chart of the month | Create meaningful and authentic connections 👉 Join 100,000+ subscribers and stay up to date with the latest thinking from our experts - it's free!

How can fashion retailers define and grow successful brands? 👠 How can they stay on top of the latest trends while maintaining a clear, consistent positioning? 📈 How can they ensure they remain top-of-mind? 🤔 Kantar's Duncan Southgate shares how #apparel brands can grow by amplifying Meaningful Difference, in this article from the 2024 #KantarBrandZ Global Report. Read it here: https://lnkd.in/e2b8rtGC

Are you a small brand with big dreams? Focus on making consumers think, break their past behavior and steal from your competitors. There are three steps. Discover them in Hamza’s story in our #DiaryOfACMO here: https://loom.ly/M93Kyp0 Mary Kyriakidi Jorge Alagon

❓ Did you know that humour in ads has declined over the last 20 years, despite its proven effectiveness❓ In this article, we showcase award-winning campaigns that highlight the different ways humour can be delivered and the significant impact it can have. Find out more here 👉 https://loom.ly/0HZR7hw #CreativeEffectiveness #Advertising #Marketing

How can your brand grow through your media strategy? Discover the best ways to navigate the media landscape with insights from around 18,000 consumers and 1,000 marketers worldwide. Register for our #MediaReactions 2024 webinar and learn which media channels and brands consumers prefer. https://loom.ly/Tfq4xQc #Marketing #Media

In a recent article, Jane Ostler shares all the winners of the Brand Blueprint Awards given to our clients at Cannes Lions International Festival of Creativity while uncovering what makes 2 of the 13 winning brands so unique ✨ 🏆 Most Meaningfully Different Brand ➡️ IKEA 🏆 Most Creative Effective Ad in TV ➡️ The HEINEKEN Company Want to know more? Learn how both brands create a meaningfully different connections and win over their audiences with great creative 👉 https://loom.ly/E4dQnDE #Marketing #Cannes #BrandBlueprintAwards

First National Bank has retained the number one place in the #KantarBrandZ Top 30 Most Valuable South African Brands Ranking 2024. Explore the South African brand and marketing landscape in the new report, and read more on: 👉 The key factors driving growth for the strongest and most Meaningfully Different South African brands today   👉 Kantar expert insights on inclusivity in brand communications, e-commerce growth trends, getting sustainability advertising right and more 👉 Brand-building perspectives from CMOs of FNB South Africa, Nando's South Africa and Discovery Limited Download the new ranking and full report here: https://lnkd.in/d7SwKAW

Marketers are on the verge of a major paradigm shift in advertising driven by AI. Some experts predict that by next year, AI will generate up to 90% of online content. This evolution can feel unsettling, especially for those who value creativity—a trait many believe is innately human. Our mission is clear: craft compelling creatives that command attention and forge a profound audience connection to take back control in the age of AI. Download our creative playbook, packed with strategies for impactful creatives in the AI era. #AI #Advertising #Creative

Mauricio Martinez estuvo con Agustin Gutierrez y Alberto Cruz Castellanos en Los Dioses del Mkt hablando sobre BrandZ, las 100 marcas más importantes del mundo. Descubre la platica, que tuvieron sobre como generar demanda y construir el valor de una marca. Checa el episodio completo, aquí 👉🏻 https://lnkd.in/evMmwdqf

Register for the #MediaReactions 2024 webinar to find out: - which media environments marketers are looking to invest in more - the ranking of consumers’ most preferred media channels and brands - how perceptions of media channels and brands have changed - and much more… Register now: https://loom.ly/Tfq4xQc #Marketing #Media