Insider Intelligence’s Post

I came across an influencer marketing agency publishing a misleading analysis comparing the Average Concurrent Viewership (ACCV) on Twitch to traditional Cost Per Mille (CPM) on YouTube and Instagram, by brute forcing the ACCV into a CPM frame to beautifully compare the 3 in the same breath. They claim Twitch costs $1,500 CPM on average whereas IG/YT operate at around $20-40. 🎇 This is absurd and here is why: 🎇 ACCV represents the average number of viewers watching a stream simultaneously. For instance, a streamer averaging 500 viewers across a 6-hour stream might fluctuate between 65 viewers in the first hour and peak at 3,700 for a brief moment. This metric indicates the channel's average live audience size – they don't have a total of 500 viewers that experience your promotion. According to his logic, a single hour streamed at 500 ACCV, would hold the same advertising value as streaming for 20 days in the next month (lets say a total of 160 hours) and also averaging 500ACCV. Well... In a landscape often clouded by sensational headlines and clickbait, I much rather share a candid moment of my good friend Arnold capturing him in front of a STOP-sign, helping me put a smile on your face and combat misinformation at the same time! #influencermarketing #digitalamarketing #thisisafk

TikTok recently let me know that my average view count is 1.4 million per video, which is one of the highest they've seen 🙌🏻🥳 woohoo! It's been a while since I've shared my TikTok analytics! 📈📊 They disappear every few months so thought I'd share my October and November combined stats. 🔥🥵 Feeling super proud of these numbers! 😁 Bring on December! 🎄❄️🎅🏻✨ #contentcreator #influencermarketing #influencer #tiktok

📚 3 Must-Reads on Marketing This Week Q4 is primetime to reevaluate marketing strategies. Here are three of our most-read reports to help you understand and take action going into the new year. 👉 B2B marketing technology spending growth will slow as marketers prioritize tech with proven ROI: https://lnkd.in/ey2kBJfp 👉 A chaotic Q3 defined by strikes and subscription hikes changed the digital video landscape going forward: https://lnkd.in/ebRszMQT 👉 Instagram is king in influencer strategies, but this overreliance could mean missed opportunities on TikTok and YouTube: https://lnkd.in/eHhM4MhB #marketing #advertising #martech #B2B #forecast #digitalvideo #instagram #influencer #TikTok #YouTube

A startling 96% of the creator economy is left untapped according to a new report from Ogilvy 🤳 According to the report, the creator economy is set to be worth nearly £400 bn by 2027, but only 4% of it is currently tapped into. '96% of the creator economy is still untapped meaning the possibilities are endless' - Rahul Titus More of the data here🔗 https://lnkd.in/eErU6UvU #marketing #influencer

These are the fastest-growing influencer ads on social media in the last 30 days... 1. Airbnb 2. Sony Pictures Entertainment - Bad Boys 4 launch 3. Coppertone 4. LG Electronics 5. Bad Boys 4 launch, again 350M+ views across 5 videos 😅 💡Takeout: 🎯 Disrupt the feed Great creative, VFX integration, high calibre creators. Sometimes its worth spending time and money to execute a standout ad. The Airbnb ad has a 20% Engagement Rate and 132M views. It's now one of the top-performing ads of 2024. 👇Comment below if you want the top 500 influencer ads for the last 30 days and DM you a link 👋

Super Bowl Bonanza: Is TV Still King or Does Social Media Reign Supreme? Here’s the scoop: ➡️TV viewership is steady, but social media explodes: The Super Bowl still brings in millions, but platforms like TikTok saw WAY more engagement during the game.📺 ➡️Brands are going social-first: Remember Doritos' "Crash the Super Bowl"? They ditched the traditional ad for year-round social engagement, and it worked!💥 ➡️Real-time responsiveness is key: Oreo's blackout tweet is a legendary example. Be ready to jump on the moment!🦘 ➡️Influencers can be game-changers: State Farm's partnership with Khaby Lame on TikTok was a huge win. ✨ ➡️Leverage the halftime show: Usher's social media promo for his performance helped drive record viewership. 🎤 Check out our blog post for more insights and stats! ➡️ https://lnkd.in/er-qWsKU #superbowl2024 #tvadvertising #traditionaladvertising #digitaladvertising #traditionalvsdigitaladvertising #datadrivenadvertising #effectiveadvertising #increasedroi

🌟 3 Must-Reads on #Marketing to Start Q4 Strong ⭐ ✨ ➡ US #digital #adspending has entered a phase of slower growth. But our forecasts show some industries bucking the trend. https://lnkd.in/eH8mSy7C ➡ A chaotic Q3 defined by strikes and subscription hikes changed the #digital #video landscape going forward. https://lnkd.in/eg3RCNCK ❗ #Instagram is king in influencer strategies, but this over-reliance could mean missed opportunities on #TikTok and #YouTube. https://lnkd.in/eu-39guC

 🌏 TikTok ads are expanding to the real world! 🌏 Consumer experiences are about to be turned on their head, with TikTok's recent announcement of their brand new ‘Out of Phone’ programme 🤩 It's going to be HUGE for expanding advertising opportunities as it will bring existing TikTok campaigns to places such as billboards and movie screens… So what does this mean for brands? 👇 📣 Amplification beyond the digital realm 🎯 A new way to interact with their target audience 💰 No more third-party fees from media buyers You can definitely hold me to this - I absolutely think this is going to change the future of influencer marketing! ... Interested to see which brands will jump ahead of the curve and activate their first influencer OOH campaign 👀 #TikTokAds #SocialMedia #SocialUpdates #OOHCampaign

Unlock TikTok Triumphs with Business Nucleus!   Here's why you should choose us: Strategic Brilliance: Elevate your brand with expert strategies that drive leads and sales. Our team masters the art of innovative viral and influencer marketing campaigns, outshining the competition. Ad Account Expertise: Explore the power of our specialized TikTok Agency Ad Accounts. We provide a comprehensive solution, scaling your ads, captivating your audience, and delivering remarkable results. Guidance & Support: Experience TikTok Advertising Excellence with our seasoned professionals. From setting up your TikTok Agency Ad Account to optimizing campaigns, we offer expert guidance and unparalleled support throughout your TikTok journey. Ready to make waves on TikTok? Let's embark on this adventure together! #DigitalSuccess   #StrategicMarketing #BusinessGrowth #OnlineVisibility #MarketingMagic #SocialMediaStrategies #MarketingStrategy #InnovateAndElevate #FutureReadyBusiness #SuccessJourney

If you haven't heard, the House passed a bill that could lead to a #TikTok ban in the United States. If you're anything like me, you're a little bummed knowing cute dog videos, memes, and food reviews might disappear overnight. But the real issue at hand is the impact the ban would have on marketing. The TikTok ban could cause:   👉 Significant disruptions to influencer marketing strategies 👉 A redistribution of advertising budgets to different platforms 👉 Decline in brand awareness, engagement, and sales 👉 Loss revenue from users using TikTok Shop What do you think about the potential #TiKTokBan? Are you worried about your 2024 #marketingstrategy? Share in the comments below!