Initiative’s Post

And we’re off! Welcome to Day One at Cannes Lions and 3 of the Festival’s biggest media trends, brought to you by GroupM’s Wavemaker, Mindshare and EssenceMediacom ☀️   #1 Fun for fun’s sake (thanks Arthur O'Neill) Humour made a post-COVID comeback at Cannes in 2023. This year it’s levelled up and gone full belly-laugh; from wiping out Valentine’s Day with doubtful science to saying sorry for slurping!   #2 Community multiplier (thanks Nic McCarthy) Communities passionate about music, gaming and sport are the stars of this high-growth trend, allowing brands into their territory in return for brilliant fan access and experiences.    #3 Putting your head over the parapet (thanks Sarah Walker) Purpose-led work is always a winner at Cannes but this year it’s laser-focused as brands take courage and tackle our most divisive issues, from in-game abuse of women players to sexting.    #canneslions Cannes Lions International Festival of Creativity #mediatrends

Heading to Cannes Lions for the First Time! Excited to attend Cannes Lions as marketer with a solution oriented mindset, I’ve helped companies connect with US Hispanics, Gen Z, and female audiences by: - Implementing genuinely caring strategies - Using a project-based test and learn approach: Quick results, better understanding, and continuous improvement. -Listening to what the audience has to say and reacting to it Let’s figure out together how your brand can better understand US Hispanics, Gen Z, or Female Audiences ❤️ #CannesLions #DiversityMarketing #GenuineConnections #hispanicmarketing

🌍🏆The online world has been abuzz with excitement over the Emmy, Golden Globes, and Critics Choice Awards. Anyone active online during this period likely came across a post or two about this topic which collectively earned over a million mentions across various platforms. 📲 This simultaneous occurrence of the three major ceremonies didn't just boost the anticipation but also amplified social media discussions 💬. The internet became a lively forum, buzzing with nominee analyses and debates over winners. Among the numerous highlights, the 'Barbieheimer' competition once again captured the internet's attention. With conversations consistently revolving around these two films that were trending all the time. Directed by Greta Gerwig Barbie led in online mentions, while Christopher Nolan's masterpiece dominated the awards. Another standout was Ayo Edeberi from the acclaimed series The Bear. The actress not only won her first awards at all three ceremonies but also became a universal favorite, generating over 200,000 mentions single-handedly. 🌐 This huge online engagement is a golden opportunity for brands💡Events like these create a dynamic landscape for interaction. It's a great moment for brands to go beyond traditional marketing methods connecting with audiences through shared interests and collective excitement. #GoldenGlobes #Emmy #CriticsChoiceAwards #AyoEdeberi #Barbie #Oppenheimer #Barbieheimer #SocialMedia #Marketing #MarketingIntelligence #SocialMonitoring #SocialListening

Learn about ''Evaluating Social Media ROI: Analytics and In-Depth Insights'' from Almira Bardai in two weeks from now! #socialmedia #returnoninvestment #socialanalytics https://lnkd.in/eEtYbXqq

Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6

Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6

Enter the Lions' den 🦁 Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways: 🤖 AI is here to stay Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images. 🤝 The business case for inclusivity Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers. ⚖️ Brands can’t shy away from politics Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics. 🎨 The power of the creator economy This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names. 🏎️ Embrace the now The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture. Want to learn more about the Cannes Lions Festival? Visit canneslions.com 📸 Contagious ---------- #canneslions #cannes #branding #globalbranding #brandingcontent #brandingmanagement #strategicbranding #brandingforbusiness #professionalbranding #brandingstrategies #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding

A glimpse of the incredible events we’ve supported in the first half of the year! From legendary concerts to family fun, we've been amplifying excitement and connecting audiences with unforgettable experiences. 🎟️🎉 #MarketingMagic #EventPromotion #DigitalMarketing #socialmedia #CampaignsThatRock #BrandAmplification #EventSuccess #DigitalMarketingStrategy #MediaBuying #CreativeMarketing #AudienceEngagement #MarketingExcellence

Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6 

I wrote a love letter to strategic planners. 👩🏾❤️💋👩 The people who know that unlocking effective campaigns requires empathy with the audience AND fit with the brand. We (Ipsos) don't mean a sentimental, mawkish version of empathy. We mean having the nous to find what drives value for an audience - making them look, laugh, feel, learn and have them coming away feeling positive about engaging with you. In the latest edition of our Ipsos X Effie UK Dynamic Effectiveness series, "Bridging the Empathy Gap", Adam Sheridan and I looked at how the three Ipsos Misfits experiences translated from generalisable Ipsos ad testing case data to Effie UK effectiveness award data and the results were reassuringly consistent. Empathy and Fit was the strongest discriminating factor for ad effectiveness. And this is true whether we are talking about the Ipsos ad testing database which features the good, bad and ugly from around the world OR self selecting Effie award entries which reflect the best marketing efforts in the industry. The delivery of this added value is largely driven by the strategic planning function coupled with a healthy dose of serendipity and research. As people feel more and more overwhelmed, finding empathy and fit is going to become more critical to moving beyond simplistic ideas like 'beating the scroll' or psycho-babble on emotion/attention/performance/ "insert overly simplified one-sided POV here" To all the wonderful strategic planners behind the campaigns in this article - cheers to you. 🥂 Loz Horner Myles Manyonda Lucky Generals Yorkshire Tea Tom Sussman Hannah Pain McDonald's Dell Technologies Leo Burnett UK ITV adam&eveDDB Tesco BBH London Mayor of London Ogilvy UK