Initiative’s Post

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Like everything in the marketing landscape, search journeys continue to evolve alongside new technology and channels. In the session The Future of Search, Social & Community, Nicole Estebanell, Global Chief Client Officer at Initiative, moderates a fireside chat with Reddit's top thought leaders. Be sure to check in with us regularly for more on the great content sessions happening around the Cannes Lions International Festival of Creativity. IPG Mediabrands #CannesLions2024 #ThoughtLeadership

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Tom Rothenberg

Global Business Lead, Interpublic/ Initiative

2mo

This is Tuesday @ 9am @ Reddit HQ - be there!

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Paolo F. Sarno

Chief Growth Officer at Initiative

2mo

She's Brilliant!

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Erika Ayers Badan

CEO of Food52 | Author of Nobody Cares About Your Career | First CEO of Barstool Sports

2mo

Go Nicole!!!!

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Anne Sugar

2mo

amazing!

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Super proud of Jasmyn Dawkins from Initiative #Australia on being shortlisted for the #NGENAward! Good luck to Jasmyn and all the NGENers! IPG Mediabrands APAC
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Congratulations to the NGENers who’ve made it through to the live judging stage of the NGEN Award, part of the MFA Awards. These bright leaders of the future are presenting to a panel of prestigious judges this afternoon, and we’ll be announcing the finalists next week, on Tuesday 27 August. Stay tuned! Good luck to: 🎤 Jasmyn Dawkins, Initiative 🎤 Cassandra Deegan & Charlotte I., Match & Wood 🎤 Pawena Kaniah, iProspect Australia 🎤 Darcy Burke & Alana Mazza, Bohemia Group 🎤 Lauren S. & Lily Trainor, PHD 🎤 Caitlin Watters & Kate Brown, UM Australia 🎤 Marcus Billingham-Yuen & Angelina Das, News Corp Australia 🎤 Liam Kelly & Hamish Tawinwong-Prott, iProspect Australia Melanie Aslanidis Allegra Lopes Potamianos Shanice Kim Linda Wong Sophie Madden Jessica Havard Nicole Taylor #MFA #NGEN #NGENaward #wearethechangers
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Initiative

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"Winning isn't for everyone. It’s for those who do whatever it takes." 🔥 Just dropped: Nike's newest anthem! 🎉 Proud to team up with Nike, Wieden + Kennedy, and PMG to bring this epic vision to life for #Paris2024. We are ready and fired up for the Olympics! 🏅 #Nike #WinningIsntForEveryone #Olympics2024 #Winningmindset https://bit.ly/3xSmWeM

WINNING ISN’T FOR EVERYONE | AM I A BAD PERSON? | NIKE

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Initiative takes home 3 Bronze Lions from Cannes Lions International Festival of Creativity! We medaled in the Direct and Media Lions. Less than 2% of entries in both these groups went on to win Bronze this year, and we are proud to be recognized in such competitive categories. A massive thank you to our client partners, friends and colleagues at KINESSO, Mediabrands Content Studio, FCB Global, and the Canadian Down Syndrome Society. Bravo!!! SIM (Special Investigative Media) Bronze, Media / Not for profit / charity / government Inployable Bronze, Direct / Use of Social Platforms Bronze, Media / Use of Social Platforms #CannesLions2024
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Congratulations to our amazing teams on these Cannes Lions International Festival of Creativity Shortlists! 2 campaigns shortlisted 9 times across 4 different categories. HUGE kudos to our client partners, friends and colleagues at KINESSO, Mediabrands Content Studio, FCB Global, and Canadian Down Syndrome Society. We’re keeping our fingers crossed for some Lions! S.I.M. Special Investigative Media: Media - Not-for-Profit / Charity / Government Media - Media Insights & Strategy Creative Data - Use of Real-Time Data Inployable: Social & Influencer - Innovative Engagement of Community Direct - Use of Social Platforms Direct - Social Behavior & Cultural Insight Media - Use of Social Platforms Media - Corporate Purpose & Social Responsibility Creative B2B - Market Disruption See the full shortlist here: https://bit.ly/45v5md8 #CannesLions2024
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