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4mo

We're getting ready for more great panels featuring IPG Mediabrands' thought leaders at Cannes Lions International Festival of Creativity 2024! Melissa Gordon-Ring, the Global President of Initiative Health, will be featured at Hindsight is 20/20: Lessons Learned from Female Leaders. She'll join other accomplished industry experts at The Equality Lounge to share valuable insights on navigating challenging landscapes, building supportive networks, and empowering female leadership. Check in with us for exclusive Cannes Lions coverage all week! #Initiative #InitiativeHealth #CannesLions2024 #FemaleLeadership #ThoughtLeadership

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Dan L.

🔹 Founder & Sales Director at Intent Media Labs 🔹 Ultimately, successful content marketing isn’t just about being noticed but being remembered🔹@intentmedialabs.com🔹

3mo

IPG Mediabrands Incredible news! Melissa Gordon-Ring speaking on such a prestigious platform is remarkable. Valuable insights ahead. Empowering female leadership is essential. How do you see these discussions influencing future strategies?

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Initiative’s Dimitri Maex & Jonathan Rigby shared a sneak preview of their new book, “Fame & Flow: The Real Alchemy of Brand Growth” during Advertising Week New York. They were joined onstage by iHeartMedia’s Hetal Thaker Patel and Carter Brokaw to discuss Fame & Flow, challenging outdated marketing models, the unique impact of audio on attention, and how brands can build a lasting legacy in today’s increasingly chaotic marketplace. Thank you to everyone who joined live and tuned in, and to iHeartMedia for a thought-provoking conversation. To learn more about the book when it comes out, click here: https://bit.ly/3Y4E3mi #AWNewYork24 #FameandFlow
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🌍 We are thrilled to welcome Canada and North Africa to our growing relationship with Unilever, alongside our continued collaboration in Brazil! This exciting expansion builds on our long-standing partnership in LATAM, Greece, Portugal, and Ukraine. Together, we look forward to driving innovative strategies and delivering meaningful impact across these dynamic markets using our Fame & Flow proposition, which is at the heart of Initiative’s approach. Here’s to continued success and growth in our collaboration! 🎉 #Unilever #Initiative #FameAndFlow
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Super proud of Jasmyn Dawkins from Initiative #Australia on being shortlisted for the #NGENAward! Good luck to Jasmyn and all the NGENers! IPG Mediabrands APAC
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Congratulations to the NGENers who’ve made it through to the live judging stage of the NGEN Award, part of the MFA Awards. These bright leaders of the future are presenting to a panel of prestigious judges this afternoon, and we’ll be announcing the finalists next week, on Tuesday 27 August. Stay tuned! Good luck to: 🎤 Jasmyn Dawkins, Initiative 🎤 Cassandra Deegan & Charlotte I., Match & Wood 🎤 Pawena Kaniah, iProspect Australia 🎤 Darcy Burke & Alana Mazza, Bohemia Group 🎤 Lauren S. & Lily Trainor, PHD 🎤 Caitlin Watters & Kate Brown, UM Australia 🎤 Marcus Billingham-Yuen & Angelina Das, News Corp Australia 🎤 Liam Kelly & Hamish Tawinwong-Prott, iProspect Australia Melanie Aslanidis Allegra Lopes Potamianos Shanice Kim Linda Wong Sophie Madden Jessica Havard Nicole Taylor #MFA #NGEN #NGENaward #wearethechangers
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Initiative

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"Winning isn't for everyone. It’s for those who do whatever it takes." 🔥 Just dropped: Nike's newest anthem! 🎉 Proud to team up with Nike, Wieden + Kennedy, and PMG to bring this epic vision to life for #Paris2024. We are ready and fired up for the Olympics! 🏅 #Nike #WinningIsntForEveryone #Olympics2024 #Winningmindset https://bit.ly/3xSmWeM

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Initiative takes home 3 Bronze Lions from Cannes Lions International Festival of Creativity! We medaled in the Direct and Media Lions. Less than 2% of entries in both these groups went on to win Bronze this year, and we are proud to be recognized in such competitive categories. A massive thank you to our client partners, friends and colleagues at KINESSO, Mediabrands Content Studio, FCB Global, and the Canadian Down Syndrome Society. Bravo!!! SIM (Special Investigative Media) Bronze, Media / Not for profit / charity / government Inployable Bronze, Direct / Use of Social Platforms Bronze, Media / Use of Social Platforms #CannesLions2024
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