InfoSum’s Post

Cookies - no cookies - cookies Privacy is the name of the game here folks. If I had to pinpoint one benefit from all this cookie talk is that it accelerated the importance as well as the risk of first party data. First party data has always been here, don’t get me wrong, but the fear over cookies helped us see just how careless we were being with actual customer PII. No oversite, no visibility, no control over how - when - and where customer data is used. Data clean room and collaboration technology like InfoSum was and is the answer to privacy concerns for any business leveraging data (i.e. every business). The beneficial side effect of secure data collaboration, however, has been the lift in performance, precision, and predictability that business have seen as a result of leveraging customer data in lieu of third party cookies. Cookie or no cookie - stop sharing your customer’s data - stop putting your business reputation at risk - stop giving away your competitive advantage!

With so many differing opinions regarding Google's decision to retain 3rd party cookies, something that has been highlighted for me is the importance of choice. Additionally, I think it's also important to realise that all of the time invested by businesses to prepare for the cookie sunset has not been in vain. Granted, giving users and businesses more choice in regard to data will be seen as a positive by those companies who weren’t as prepared for cookie deprecation as they should have been. This option offers more flexibility and in some ways could act as a viable alternative to developing first-party data infrastructure, allowing companies to customise their data strategies in accordance with their needs. However, cookie opt in rates will no doubt decrease, so the need for 1st party, compliant data will become higher than ever before. For this reason, the more forward-thinking companies out there should still be focusing on leveraging their 1st party data and focusing on data privacy. The good news is that TRKKN can help, regardless of the path your business decides to take. Check out our thoughts on this in our latest blog article here: https://lnkd.in/d2pDvjwt Please don't hesitate to reach out to us if you have any questions. We'd love to hear from you... #TRKKN #Google #ThirdPartyCookies #PrivacySandbox #FirstPartyData #DataPrivacy #DigitalMarketing #DigitalAdvertising #Privacy #DataProtection #GoogleChrome #AdTech #DataStrategy #CustomerEngagement #PrivacyFirst #DataOwnership

Most people think third-party cookies are going away for good. - They believe they can't rely on them anymore. - They think first-party data alone will suffice. But that's not the case. Google just announced third-party cookies will remain active in Chrome. This means marketers can still leverage these cookies effectively. However, it’s crucial to prioritize first-party data and user privacy. Here’s what I suggest: - Embrace both third-party and first-party data strategies. - Focus on building trust with your audience. - Use AI tools and analyze data for insights to enhance campaigns. - Stay updated on privacy regulations and adapt accordingly. The digital marketing landscape continues to change rapidly & it's not slowing. Are you happy to see cookies living on? How have you been adjusting in preparation for signal loss? #thirdpartycookies #firstpartydata #GoogleChrome #digitalmarketing #userprivacy #dataprivacy #AItools #campaigninsights #privacyregulations #dataprotection

With Google's recent announcement that they won't be "deprecating third-party cookies" in Chrome, it has a lot of businesses and their marketing teams wondering how to navigate yet another change in the digital landscape. Although this announcement relieves some immediate pressure to transition from third-party cookies to first-party data, it doesn’t signal the end of the “data privacy revolution.” So, what should you do? Learn what our team of experts recommend as high-level best practices to implement ASAP to ensure compliance and growth for your business, on our blog now https://bit.ly/4fivQDc. #CookieDeprecation #ThirdPartyCookies #DataPrivacy #MarketingNews

Simpler data privacy for advertisers with confidential matching Google https://lnkd.in/dkR36NCX #confidentialcomputing #customerdata #DataPrivacy #digitaladvertising #Google

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Google has delayed its Third-Party Cookie update again, but this global change is still coming! Check out our quick blog to understand how your Listrak data will be affected, and discover 6 strategies you can use Listrak for to gather customer data. 💡 https://ow.ly/c2lk50Se9hU #listrak #thirdpartycookies #cookielessfuture #cookies #changethegame #digitaladvertising #eprivacy #privacy

🔒 Google Introduces New Data Privacy Tech for Advertisers With data privacy becoming a top priority, Google has unveiled new technologies to help advertisers maintain effective campaigns while respecting user privacy. These tools, such as the Topics API and FLEDGE, enable targeted advertising without relying on third-party cookies. As privacy regulations continue to evolve, it’s crucial for advertisers to adapt by leveraging privacy-first solutions that still deliver results. The future of advertising is secure, transparent, and privacy-focused—are you ready? #DigitalMarketing #PrivacyTech #GoogleAds #DataPrivacy #AdTech

Achieving 20% traffic growth last year, surpassing a 5% target was a significant career milestone for me and my team. However, this year brings new challenges with rising data privacy concerns and the impending shift to a world without third party cookies. 🍪 How is your organisation planning to tackle these issues? Which resources have you found most useful to help shape your strategy? 📈 #websitetraffic #digitalmarketingstrategy #cookies #dataprivacy

Be aware of the update to Google's Consent policy... Google's Consent Mode V2 brings crucial updates that will reshape our approach to data collection and user privacy. By March 2024, failing to upgrade may hinder the effectiveness of your Google tags, leading to less effective data collection, usage, and potential legal & ethical repercussions. This update introduces two vital consent signals: ad_user_data & ad_personalization, significantly altering personal data handling in advertising and remarketing campaigns. Additionally, it aligns with the evolving data protection laws, ensuring enhanced user privacy (and saving you a lawsuit⚖️)! Why is this important? - Marketers and businesses must adapt their strategies to these changes for optimized digital marketing in this new cookie world. - It signifies a substantial move towards transparent and user-focused data handling, echoing the growing emphasis on data privacy and user-data protection. Staying ahead of these changes is essential for compliance/marketing efficacy, and most importantly, digital marketing success. #GoogleConsentMode