Indiantelevision.com’s Post

Logituit availed one of India's most extensive cab services with a seamless OTT viewing experience through millions of RSE units. Read the case study here: https://lnkd.in/gfYMPwfX #logituit #casestudies #OTT #RSEentertainment #successstory #videotechnology #apllicationdevelopment #userexperience #streamingtechnology #media #viewingexperience

👀Looking at this incredible list of early stage CTV Adtech companies, we get quite excited 🤩. It confirms the importance, and timeliness of the shift in attention that we’re seeing. As a reminder, CTV is not an ‘additional’ medium that needs consideration, it’s a shift. A shift in consumer attention, and a shift in advertiser spend. At Streamly, our goal is simply to work with companies who are looking to make the most of this opportunity by having us handle all the operations of setting up their monetisation stack, to ensure it’s done properly, effectively by experienced professionals. 🚀🚀 We’re with you throughout the journey! 🤝 📢🇦🇪To any of our peers on this list, we’re always keen to connect if you’re ever in Dubai - make sure to send us a note! (Thanks for the shoutout Shez Iqbal and Paul Gubbins 🙏🏼) #CTV #DigitalVideo #Video #AdOps #TechOps #VideoMonetisation #monetization #connectedTV #CTVMENA #OTT #FAST #Adtech

Is streaming still a painfully expensive proposition for the players in the market? What now for Pay TV? And, as consumers, are we all-in on super-bundles in a back-to-the-future sense? Day Two at the Asia Video Industry Association #avs2024 has seen these topics and more explored and debated with some lively on-stage sessions here in #hongkong From Warner Bros. Discovery to Paramount to iQIYI.com and many more major global and regional media organisations in the room, this is such an important conference at a time of rapid and dramatic change for the video industry. Still to come, a comprehensive assessment of content trends, costs and the importance of localisation or regional plays. For me, this is always an important learning experience, as well as an opportunity to rub shoulders with industry friends and associates, old and new. But it is also an important exercise in delivering and refining my skills when it comes to linking between panels, taking notes on the discussions, providing a curated narrative and, above all, making the “industry talk” accessible and fun for all in the room! #video #streaming #tv #trends #conference

Samba TV and Meta have joined forces to be your ultimate lift measurement partner, addressing both the imperative for transparency as well as the need to be data driven when allocating marketing spend or optimizing your messaging, audience, and creative strategies. Here's the scoop: - Samba TV's measurement tools have been integrated into Meta systems, enabling media companies to see how their campaigns lift viewership for streaming and linear programming - This dream team partnership gives you the crystal-clear insights you need to understand how your campaigns are impacting audiences across the board. - See exactly how your TV ads are driving brand awareness, purchase intent, and more - Optimize your media strategies with data-driven insights. No more guessing games!  This is the key to unlocking the true power of your media campaigns. Are you ready to take your advertising to the next level?  Let's chat! [email protected] #SambaTV #Meta #LiftMeasurement #Advertising

A good vision of where OTT can go and how..

Day-1 at BES Exhibition. My session on Key considerations for building an OTT Platform demolished some myths around time to market and Capex / opex involved in launching an OTT platform. Also, OTT today isn't just long-form video anymore. It's short-form video (reels/shorts), audio streaming/ podcast, interactivity and so much more. Consequently, conventional understanding that OTT only means entertainment, sports & news is being challenged. Newer segments are rapidly adopting OTT platforms. There are exciting new use cases emerging for education, spiritual, fitness & local communities. Today even cutting-edge global brands are launching their own OTT platforms. These are visionaries who understand that future-ready brands are being built on the power of content and not 30 sec TVCs Grateful for the opportunity to explore new-age technology and connect with industry leaders. Ministry Of Information & Broadcasting Prasar Bharati News Services & Digital Platform #besexhibition #conference #pragatimaidanexhibition #mogi #mogiio #ottplatformproivder #ottplatform #OTTStreaming #OTTSolution #streaming #vodsolution #vod #videoondemand #livestreaming #OTT #iptv #prasarbharati

IBC Content Everywhere Exhibitor Profile: LTN Rick Young, senior vice president and head of global products for LTN, discusses what they will highlight at the show In advance of the 2024 IBC Show, Sept. 13-16 at the RAI Amsterdam, TV Tech spoke with Rick Young, senior vice president and head of global products for LTN, who will be exhibiting in Stand 5.A76 in the show's "Content Everywhere" Zone. TV Tech: Why did you choose to exhibit in the Content Everywhere Zone this year? Rick Young: LTN sees the Content Everywhere Zone as the heartbeat of the show. The Content Everywhere Zone aligns with our vision to give media companies more control over their content distribution. LTN is empowering media companies to transition to an IP-based distribution model. The zone spotlights the very latest emerging technologies for multi-platform delivery, OTT, and the monetization of content. We are looking forward to showcasing how LTN technology is powering high-quality live events and customized streaming experiences at scale. #Trending #News

Out of this whopping amount, the share of OTT platforms was Rs. 31,800 crores. On the other hand, Meta earned 16,500 crores. Given the growing preference for OTT platforms over cable TV among Indians, a question that arises is- Will OTT platforms soon take over cable TV in Indian houses? #eikova #digitalmedia #ott #platform #media #digitalmarketingagency #marketing

The OTT space in India is revolutionizing with advanced technological innovation. The growth is unmatched and rapid. Logituit CEO Sandeep Chandak discusses the future of OTT in India in his latest article. Read to understand what the future holds for OTT. #logituit #techarticle #ottplatform #videotechnology

Don’t miss out on the show. Invest in the future of Entertainment! The Indian TV Broadcasting & Production sector is rapidly expanding, poised to outpace the global average growth rate. This is fueled by rising incomes, widespread internet access, and a shift towards digital platforms. Binge watch the market trends driving this dynamic industry and get to know the top players in this week’s #ChartInfographics. Follow Mirae Asset Capital Markets (I) Pvt Ltd for more interesting content #mStock #MiraeAsset #TVIndustry #ProductionSector #EntertainmentSector #ShowBiz