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Discover how protected audiences redefine user privacy boundaries while empowering advertisers to stay relevant in an evolving digital space 🤯 We spoke to, Christian Hirlemann-Garcia, our associate director of data and insights, where he unravelled the future of "protected audiences" – Google's strategic answer to the cookieless landscape 🍪 Want to learn more about adapting to a cookieless future? Join our upcoming Marketing Leadership Series talk, where we'll take a deep dive into essential strategies for marketers, sign up now: https://lnkd.in/ddnpV_zU 👈 #cookielessfuture #googledataanalytics #audiencetargeting

With privacy regulations on the rise and tech giants phasing them out, marketers are facing a seismic shift in how they target and track audiences. 💡In this blog post, we’ll explore the strategies and #marketing tools you need to survive and thrive in this new landscape: https://loom.ly/TLSXc2Y #MarketingCompany #WebDesign

Congrats, Elisabeth Van den Abeele, on this super interesting article showing how the parents of kidfluencers negotiate commercial demands, privacy concerns, and authenticity. #influencersandcreators #influencermarketing #privacyparadox #kidfluencers

Here are some marketing tips to deepen your understanding of your target audiences, without compromising privacy. https://bit.ly/3AFamjK

We analyzed Google Discover data to uncover which regions get the most traffic, how long audiences engage with this content, and which categories and topics perform best on the platform. Here's what we found: https://hubs.ly/Q02clhf30

Check out this fascinating article about how U.S. adults use TikTok! It reveals that only a small group of users create most of the content, while the rest mainly enjoy watching. Discover how this insight could revolutionize advertising strategies and engage audiences like never before! https://lnkd.in/gRaYPz4Y

Data collection, consumer rights, and our responsibilities as ethical advertisers have been big topics of conversation recently. Platforms, like YouTube Kids, have been in hot water over their inappropriate monetisation and targeting of children's content. It's a big worry for brands everywhere as they try to navigate the changing landscape. Here's Harry Lingard explaining how TrafficGuard's Data Collection Filter can ease marketers' concerns and help ensure never track data across channels you shouldn't.

Addressability empowers advertisers to connect with the perfect audience at the perfect moment. Learn about the key aspects of this strategy and explore solutions for a cookie-less world. ✨

Audience addressability and identity resolution have become increasingly difficult for publishers and marketers due to increased fragmentation and signal loss. But publishers can tap into their own first-party data to combat addressability challenges and to optimize their audience and identity strategy. In this new report, FreeWheel Advisory Services provides a roadmap for how publishers can design, develop, execute, and optimize a first-party data strategy. #FreeWheelEmp https://bit.ly/4cR6IS6

2024 is set to be a transformational year for our industry! Advertisers have a plethora of solutions at their fingertips, including clean rooms, identity providers, and universal IDs, cohorts and contextual approaches. But how can they choose the right options to scale their first-party data and reach beyond trackable audiences? Check out my latest article in Performance Marketing World for insights on how to choose the right solutions based on your needs. Share your thoughts in the comments! #firstpartydata #datadrivenmarketing #cookielessfuture #programmaticdirect https://lnkd.in/eY5geHUk