🚀 Big News Alert! 🚀 We are thrilled to announce an exciting partnership between The Independent Publishers Alliance and Kogenta for The Independent Marketplace! 🤝 Here at The Independent Marketplace, we're constantly striving to enhance our offerings for advertisers, and this collaboration with Kogenta marks a significant milestone. With Kogenta's advanced technology, we'll now be able to provide our advertising partners with access to rich cookieless data segments like never before. This partnership represents a major leap forward in our mission to empower advertisers with actionable insights as well as continue the battle to support independent journalism via The Independent Marketplace. By leveraging Kogenta's expertise, we're equipping our clients with the tools they need to reach their target audiences more effectively and drive tangible results. Being a new business it was important for us to partner with companies that are prepared for the future of the industry and not relying on legacy technology or strategies. Kogenta's cookieless data gathering and targeting capabilities ensure we are prepared for what's to come. We couldn't be more excited about the possibilities this partnership unlocks, and we're committed to delivering exceptional value to our clients every step of the way. #Independent #Partnership #DataDrivenAdvertising #Innovation #Cookieless #data #curation #Journalism #Premium #Alliance #Marketplace
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Finally we can announce the partnership between Kogenta and The Independent Marketplace. Offering cookieless data segments across all of The Independent Publishers Alliance domains is a key component to the strength of "The Marketplace." We are excited to see where this partnership goes. Get in touch with the team to find out more...... #Independent #Partnership #DataDrivenAdvertising #Innovation #Cookieless #data #curation #Journalism #Premium #Alliance #Marketplace
🚀 Big News Alert! 🚀 We are thrilled to announce an exciting partnership between The Independent Publishers Alliance and Kogenta for The Independent Marketplace! 🤝 Here at The Independent Marketplace, we're constantly striving to enhance our offerings for advertisers, and this collaboration with Kogenta marks a significant milestone. With Kogenta's advanced technology, we'll now be able to provide our advertising partners with access to rich cookieless data segments like never before. This partnership represents a major leap forward in our mission to empower advertisers with actionable insights as well as continue the battle to support independent journalism via The Independent Marketplace. By leveraging Kogenta's expertise, we're equipping our clients with the tools they need to reach their target audiences more effectively and drive tangible results. Being a new business it was important for us to partner with companies that are prepared for the future of the industry and not relying on legacy technology or strategies. Kogenta's cookieless data gathering and targeting capabilities ensure we are prepared for what's to come. We couldn't be more excited about the possibilities this partnership unlocks, and we're committed to delivering exceptional value to our clients every step of the way. #Independent #Partnership #DataDrivenAdvertising #Innovation #Cookieless #data #curation #Journalism #Premium #Alliance #Marketplace
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A great way to start a Monday morning. We have been working closely with Matthew, Zee and the team for a while now to be able to deliver something quite unique for The Independent Marketplace. Watch this space for more exciting announcements..... #Independent #Partnership #DataDrivenAdvertising #Innovation #Cookieless #data #curation #Journalism #Premium #Alliance #Marketplace
🚀 Big News Alert! 🚀 We are thrilled to announce an exciting partnership between The Independent Publishers Alliance and Kogenta for The Independent Marketplace! 🤝 Here at The Independent Marketplace, we're constantly striving to enhance our offerings for advertisers, and this collaboration with Kogenta marks a significant milestone. With Kogenta's advanced technology, we'll now be able to provide our advertising partners with access to rich cookieless data segments like never before. This partnership represents a major leap forward in our mission to empower advertisers with actionable insights as well as continue the battle to support independent journalism via The Independent Marketplace. By leveraging Kogenta's expertise, we're equipping our clients with the tools they need to reach their target audiences more effectively and drive tangible results. Being a new business it was important for us to partner with companies that are prepared for the future of the industry and not relying on legacy technology or strategies. Kogenta's cookieless data gathering and targeting capabilities ensure we are prepared for what's to come. We couldn't be more excited about the possibilities this partnership unlocks, and we're committed to delivering exceptional value to our clients every step of the way. #Independent #Partnership #DataDrivenAdvertising #Innovation #Cookieless #data #curation #Journalism #Premium #Alliance #Marketplace
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Kogenta is very pleased to be partnering up with The Independent Marketplace. We are big believers in Data Enhanced Media as a way to increase the value to publishers and advertisers alike. This is definitely the way forward in the cookieless world. The results are real. Come take a look. #dataenhancedmedia #cookieless #cookielessfuture #omnichannelmarketing #omnichannel #omnichannelstrategy #geocontextualdata #contextualadvertising #contextualtargeting #contextual
🚀 Big News Alert! 🚀 We are thrilled to announce an exciting partnership between The Independent Publishers Alliance and Kogenta for The Independent Marketplace! 🤝 Here at The Independent Marketplace, we're constantly striving to enhance our offerings for advertisers, and this collaboration with Kogenta marks a significant milestone. With Kogenta's advanced technology, we'll now be able to provide our advertising partners with access to rich cookieless data segments like never before. This partnership represents a major leap forward in our mission to empower advertisers with actionable insights as well as continue the battle to support independent journalism via The Independent Marketplace. By leveraging Kogenta's expertise, we're equipping our clients with the tools they need to reach their target audiences more effectively and drive tangible results. Being a new business it was important for us to partner with companies that are prepared for the future of the industry and not relying on legacy technology or strategies. Kogenta's cookieless data gathering and targeting capabilities ensure we are prepared for what's to come. We couldn't be more excited about the possibilities this partnership unlocks, and we're committed to delivering exceptional value to our clients every step of the way. #Independent #Partnership #DataDrivenAdvertising #Innovation #Cookieless #data #curation #Journalism #Premium #Alliance #Marketplace
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Yep I will attend ADZINE CONNECT in Berlin this week. I will be part of the Masterclass: Aktivierung von First-Party-Data at 12.35 hosted by Carsten Frien and accompanied by Matt Bennathan, Thomas Mendrina and Sven Wegholz. If you are attending let’s meet and talk how we can help to solve addressabilty and measurement in a privacy centric and cookieless world. #datacleanroom #firstpartydata #privacyfirst #RoqAd #digitalAudience
Change of plans📣 Instead of our CEO Ruben Niet, our fantastic CCO Bastiaan Spaans will be representing digitalAudience.io at the ADZINE CONNECT event in Berlin on June 6th. 🎉 Don't miss out - see you there! #AdzineConnect #Marketing #Tech #Media #AdTech
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Director @ AdTechZone | Leadership, Sales & Business Development | Revenue Growth | AdTech | SaaS | Programmatic Advertising Expert
Ever felt like you're walking a tightrope, blindfolded? That's the daily reality for publishers in today's digital landscape. Caught in the crosshairs of vendor tools designed to block Made-For-Advertising (MFA) content, they're fighting an uphill battle for transparency and control. The Transparency Dilemma: Publishers are demanding more clarity on how MFA-blocking tools work. It's not just about blocking content; it's about understanding the "why" and "how" to better navigate the ecosystem. The Need for Control: With constantly evolving digital spaces, publishers want a say in how their content is perceived and managed. It's about reclaiming the narrative and ensuring their content reaches the intended audience without being unfairly blocked. A Call for Collaboration: The path forward? A collaborative approach. Publishers, vendors, and brands need to come together, breaking down the walls of misunderstanding and building bridges of communication. In the dance of digital content, it's time for publishers, vendors, and brands to find rhythm in collaboration. Let's turn the tightrope into a bridge. Catherine Perloff | ADWEEK Mark Zagorski | DoubleVerify Lisa Utzschneider | Integral Ad Science Scott Pierce | Integral Ad Science Rachmiel (Rocky) Moss | DeepSee.io - Publisher Intelligence Jounce Media Pixalate Justin Wohl | Snopes.com Meghan McGuirk | Havas Media Group George Tarnopolsky | GoodApple Media Ltd #DigitalPublishing #MFAChallenge #CollaborationIsKey #Adfraud #Adtech
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The only thing that stays the same for the modern marketer is that change is a constant. A weird way of putting it, but it’s the world they now live in. Adstra is trying to help marketers and advertisers better anticipate the change, so it’s not all too surprising. By adapting to the ever-changing ways of data, they can engage their audiences in exciting new ways and reach them with greater speed and accuracy. That is what Adstra is helping our clients do. #ChangeTheWayYouData 📊 https://adstradata.com/
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Our VP of International Analytics and primary research expert, Simon Lincoln, recently shared his insights at the Connecting the Dots GWI panel, discussing consumer trends for 2024 and the opportunities they present. Some of the top trends discussed in this panel: ➡ The return of Hollywood and increased content demand ➡ The power of appointment to view content for broadcasters and platforms ➡ Rising demand for in-person experiences and the personal need for social content ➡ Fragmentation of media and the increased power of sponsorships in brand building Interested in how your business can capitalize on these trends? Reach out at [email protected] #ConsumerInsights #MarketingTrends
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Our Brandformance webinar had a fantastic turnout this week 💪 In the webinar, we addressed two key topics: 📊 Measurement techniques that help show the value of brand activity. 💭New formats, innovations and tech emerging within brandformance. Thank you to everyone who attended - including our guest speakers from Sky Media UK, Acast and TikTok. If you missed the event, watch it here 👉https://lnkd.in/ehP6_qq5 #AdvertisingAndMarketing #Innovation #Technology #DigitalMarketing #BrandPerformance
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Blog Post | New year, new tools, new media trends … but some things are still as relevant as they were last year — if not more! Our latest blog considers why your brand needs to integrate media monitoring in 2024, if it hasn’t already: . . #mediarelations #mediatool #mediamonitoring #mediaindustry #mediatrends
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dataxet is helping clients to make sense of all media data…….
Believe in integrated media intelligence for your growth. Integrated media transforms the way we communicate, blending the accessibility of online media with the enduring trust of traditional media to deliver cohesive and impactful brand messages. Elevate your business with our integrated media intelligence solutions. Contact us at [[email protected]] today to discover how we can help you achieve your goals! #IntegratedMedia #MediaMonitoring #dataxetindonesia #dataxetsonar #dataxet #sonarplatform
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