Juan Restrepo’s Post

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Data-Driven Marketing Leader | Maximising Brand Impact & Customer Engagement

How is your brand raising awareness in inclusion and diversity? "Be yourself" Is a campaign launched by Virgin Atlantic in 2022 to encourage people to be themselves, regardless of their background or identity. The key idea is that a brand's commitment to diversity and inclusion should be genuine and authentic. It should not be something that the brand does just to seem progressive or to attract customers. Instead, it should be something that the brand believes in and that is reflected in all aspects of its business and at the end genuinely increasing their customer base. #Inclusion #Marketing

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