On Monday we debuted our new ad campaign at the iconic Met Gala. 🌟
We celebrated at The Mark Hotel which was full of delicious Impossible Sliders, Impossible Chicken Nuggets, and of course, some of the night's biggest fashion moments.
Thank you to our wonderful partners Horizon Media and Erich and Kallman for making this the meatiest Me(a)t Gala yet! 🌱
Pulse LinkedIn Influencer of 2023 | Marketing & Billboard Consultant | PR Executive Airtel UG | Copy Writer - Join me for the quirkiest branding, marketing, PR, and #OOH adventures
Here I am on day 2 of the #NyegeNyege Festival...
For the 5th consecutive year, I found myself buzzing with FOMO for another Nyege episode, and not even the #USEmbassy's terror alert could stop me. As much as I went to RAVE, I had my spotlight on something unexpected but utterly intriguing – the omnipresence of BRANDS!
I will kickoff my #NyegeBrands stories with of course, the Unilever tent, where #Royco orchestrated a culinary delight like no other, with FREE FOOD...
This wasn't your ordinary feast; it was a gastronomic journey through the diverse flavors of Royco. Picture this:
🚀 Royco curry + mchuzi mix crafting the perfect Katogo (base for anti hangover)
🚀 Royco cubes elevating the beans delicacy, and (base hunger games)
🚀 Royco mchuzi adding its magic to the roast muchomo & chicken (base for drinking)
Yes, EAT ALL THIS before diving into the BIGGEST RAVE PARTY in the country. Now, why this culinary extravaganza? Unilever knew the rhythm of its audience. People love to indulge in food before a night of revelry, and Unilever served it up FOR FREE, just to capture the essence of customer feedback on their three Royco brands.
And then there's the #UnileverChristmasHamper, neatly nestled among the festivity. Essentials neatly curated for the NYEGE camping theme – staying out for days. Soap, toothpaste, detergent, bleach, Vaseline, VIM, and of course, Royco for those impromptu cooking sessions.
Here's the brilliance – they didn't just advertise the hamper; they made it an integral part of our experience. You're munching on Royco-infused goodness, and there it is, the hamper, ready for your inquiries. A subtle yet powerful strategy, turning a simple tent into a space for genuine product exploration.
Here's to brands embracing the rhythm of real-time feedback, dancing to the beats of consumer insights, and orchestrating experiences that go beyond the ordinary. NYEGE NYEGE wasn't just a festival; it was a stage for brands to connect, learn, and groove with their audience. I now know Unilever genuinely CARES!!!
What are your thoughts on brands turning #NyegeNyege into an interactive experience? If you did attend, which brand really stood out for you at the just concluded #NyegeNyege 2023 festival?
We’ve all seen commercials that make us laugh, cry, or feel all the feels. Just think of some of your favorite commercials during the Super Bowl. 🏈
Whether you drink or not, I’m curious about your take on this video Heineken made. In a world where opinions can divide us, they present a social experiment that attempts to remind us of what unites us. 🌍
In the video, they bring together individuals from opposite ends of the political spectrum to chat over a beer. 🗣️🍻 Through cooperation and heartfelt dialogue, they break down barriers and discover common ground.
🔹 Did it work?
Whether this video works for you or not may be a personal preference, but there’s no denying the persuasive power of video in changing perceptions and fostering connections and help you experience the emotional journey of empathy and understanding. ❤️🎥
What do you think of this video and what was the last one you saw that moved you in your heart or mind? 💖🧠
https://lnkd.in/guA67q2p#VideoMarketing#PowerofVideo#SuperbowlCommercial#PersuasiveVideo#VideoWithSoul
Take a deep dive into the 2024 #GrandEx Award and learn how Taco Bell and its cast of partners rewrote the playbook on experiential earned media—and scored the event campaign of the year—with "Live Más LIVE."
The magic of macro to micro thinking:
Exhibit 1 bellow: the new ad for Heinken by LePub => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team scored => called wife => repeat calling wife to ensure future wins => invite others to call wife for more luck
Exhibit 2 in the first comment: the 2023 Cannes Lions award winning Tide ad by Saatchi & Saatchi (We Are Saatchi) => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team won => lucky jersey => can’t wash jersey to keep the luck inside => repeat wearing lucky stinking dirty jersey
Same starting point. Different brand narrative. Different thinking destination. One of many destinations. Lovely to see it in action.
Every macro observation is just the beginning of a magical journey to a unique micro observation which leads to a different savvy insight. KEEP DIGGING! 😊
#StructuredCreativeThinking#MicroCreativeThinking#Macro2Micro#KeepDigging#Insights#CreativityCannes Lions International Festival of CreativityThe HEINEKEN Company#HardcoreFans
We’ve all seen commercials that make us laugh, cry, or feel all the feels. Just think of some of your favorite commercials during the Super Bowl. 🏈
Whether you drink or not, I’m curious about your take on this video Heineken made. In a world where opinions can divide us, they present a social experiment that attempts to remind us of what unites us. 🌍
In the video, they bring together individuals from opposite ends of the political spectrum to chat over a beer. 🗣️🍻 Through cooperation and heartfelt dialogue, they break down barriers and discover common ground.
🔹 Did it work?
Whether this video works for you or not may be a personal preference, but there’s no denying the persuasive power of video in changing perceptions and fostering connections and help you experience the emotional journey of empathy and understanding. ❤️🎥
What do you think of this video and what was the last one you saw that moved you in your heart or mind? 💖🧠
https://lnkd.in/g689Ydm6#VideoMarketing#PowerofVideo#SuperbowlCommercial#PersuasiveVideo#VideoWithSoul
“we’re a better society and a better company when we have empathy”
Eaton’s CEO, Craig Arnold, communicated the importance of empathy – the critical ability to understand the perspectives and feelings of others. His message below is a reminder of how powerful empathy is and the role it has played in humanity’s evolution.
“The concept of empathy is certainly not new to us at Eaton Quite the opposite, it’s the driving force behind our mission to improve lives and the environment. I’m raising the topic because we’re living in a time when there are growing and profound differences in our circumstances across society, and because the ability to see the world through the eyes of others is what we need to create the more humane society we all deserve. And the role that empathy plays in influencing our thoughts, feelings and actions has never been more important to the world we share and the company we lead.”
If you have a couple of minutes, take a look at Heineken video with a similar message. It is a creative way to get the same message across.
https://lnkd.in/gvXnm3wz
Sales Manager, Team Lead Accounts at Entertainment Earth, Inc.
3moImpossible is always a staple in our fridge, and freezer. I can’t wait to try the hot dogs 🌱🌭🌱