Image Solutions, Inc.’s Post

🔄🌍 Embracing Sustainable Solutions in Fashion! The industry is addressing a crucial concern: recycling PET bottles into textile fibers isn't inherently sustainable. H&M's $600M deal with Syre marks a shift towards more eco-friendly textile-to-textile solutions. Let's lead the way in minimizing waste and building a truly circular fashion economy. #CircularFashion #Sustainability 🌿👗

♻️ Clothing manufacturers aim to get fashionable with greener practices! 👕 New clothes made from recycled textiles are emerging in Europe, highlighting new business opportunities that also reduce the industry’s environmental footprint. 📝 The European apparel industry is moving towards more sustainable production: find out the most recent European practices regarding the textile market and all the projects in motion in order to make fashion more sustainable. 🌐 Find out more at this website: #circulareconomy #sustinablefashion #europe

As the fashion industry grapples with its environmental footprint, cutting-edge recycling technologies are stepping in to transform post-consumer textile recycling. These advances are pivotal in steering the sector towards a more sustainable future, offering a glimpse into the potential for closed-loop systems within the world of fashion. Take a look at my article "Advancing Post-Consumer Textile Recycling: Emerging Technologies Shaping Sustainable Fashion" written for Fibre2Fashion https://lnkd.in/d8SSFgM8

As the #fashion industry grapples with its #environmental footprint, cutting-edge #recycling technologies are stepping in to transform post-consumer #textile recycling. These advances are pivotal in steering the sector towards a more #sustainable future, offering a glimpse into the potential for closed-loop systems within the world of fashion. Read the full article through the link below: https://lnkd.in/dbv4rYDH

Fashion brands are making bold promises to reduce their plastic packaging. But reducing plastic shirts? Not so much. Over 60% of the feedstock used to make new clothing is plastic. As the Changing Market Foundation's Urska Trunk tells me that “it’s definitely greenwashing if you’re saying ‘we’ve changed the packaging for your clothes – but here is a 100 per cent plastic shirt'". With record amounts of clothing being shipped to the Global South where it is mostly landfilled or incinerated, I looked at how plastic is driving the fast fashion model. Insight also from Ken Pucker, Jules Lennon and Helen Crowley 👗♻️ https://lnkd.in/gnnWvm6c

85% of textile waste in the landfill comes from consumers. Meet MĀDI, who is fighting this problem. We were happy to chat with the Founder of MĀDI Elizabeth Myers, as well as Marketing and Communications Manager, Marie Claire Becker. 1. Why did you start MĀDI? Elizabeth: I worked in the fashion industry in Paris and New York but left for a few years. During the pandemic, I became passionate about improving the industry and addressing waste. I noticed the massive waste and overproduction existing in fashion, but also that 85% of textile waste in landfills comes from consumers. To tackle this, we created digital IDs for clothing brands, helping them track their products post-sale and engage consumers to make it easy for them to extend the life of those products. 2. What's the problem you're solving, and your big goal? MĀDI allows clothing brands to leverage the capability of Digital IDs to make it easy for them to take control of their products post-sale and engage consumers so their products don't end up as waste. Their consumers can much more easily connect with repair services and send products to recycling or resale so they can act responsibly and brands can mitigate waste going to landfills or incineration. Our big goal is to eliminate waste in the fashion industry. On a more immediate level, we want to get more brands on board and start changing consumer behavior. We're updating our product where we can provide a report card for the brand on its ultimate product performance. Marie: I'm also behind this goal of making garments last longer. I've worked on it in different companies before and it represents for me probably the most essential part of sustainable development - it’s a key leaver of a circular fashion industry. With my experience in product development and responsible transformation, I can see how having information on garment utilization and end-of-life can help in developing more sustainable collections. 3. The biggest challenge? Elizabeth: getting brands on board and helping them understand how it can benefit them from an overall company perspective. Many people within an organisation aren't familiar with circular technology. There is a lack of communication and collaboration within companies. Marie: In my experience as a fashion designer, I see consumer behaviour is as a big challenge. It's changing towards a more sustainable mindset, but we must support the change by offering easy-to-use solutions. I recently sorted through my wardrobe, and, for example, putting some of the garments on resale was very time-consuming. As someone who wants to consume responsibly, I found it challenging to find the right solution for every garment. 4. What are you working on? This week, we'll be at Première Vision in Paris. Come and meet us from 2 to 4 July in Villepinte, Hall 6, in the Smart Creation area. We're excited to be there with all the fashion industry stakeholders.

Last week I had the opportunity to participate in the Sustainable Apparel and Textiles Conference by Innovation Forum, representing DePoly and its polyester recycling capabilities. I really enjoyed the event and would now like to share my 3 major take-home messages from it. ⏩️ Eco-design is (rightfully) not just about lower climate impact. A more comprehensive eco-design involves product aspects like recyclability (ease of recycling), durability, recycled content, ecological footprint. This has to be done with technical, economic insights and customer preferences in mind. Including supply chain modifications is equally relevant with a step-by-step approach to full circularity. ⏩️ How margins are calculated matters. To allow for the development of sustainable garments that use novel, greener and more expensive fibers, margins can be calculated per collection, instead of per item. This approach removes the pressure on sustainable garments to immediately perform as good as the incumbents. ⏩️ Price per wear is not just a “girl math” trend. It is a powerful measure of the relationship of durability and upfront cost paid for clothes. In well-made garments, the bigger price tag is recuperated with longer life time (in years, not months). Price per wear ends up being much lower than if we bought a few cheaper items in the meantime. Not to mention the environmental footprint associated with the production of several vs just one item.

Exploring the Environmental Impact of the Textile and Fashion Industries: Read our latest blog post to learn about the significant role these sectors play in global development and how sustainability practices are being introduced in the same. https://lnkd.in/drzv968y #TextileIndustry #FashionIndustry #Sustainability #SafePractices 

In recent years, fashion has belatedly hopped on the recycling bandwagon. It's now common to see even the biggest brand names carrying or creating entire collections made from non-virgin material. Whether it's cotton or synthetic rubber tires - yes, you read that right - the industry is trying to find sustainable solutions all over the place. And rightly so. Click the link to read our newest post: your comprehensive guide to #recycledclothing materials in fashion.

We are building a new material future, together! Our innovator Ambercycle is joining forces with Gap Inc. to leverage textile-to-textile recycled materials in Athleta products ♻️👕 Starting in 2026, the brand plans to use the innovator’s regenerated polyester high-performance material created from end-of-life textiles, cycora®, at scale.  “As the demand for circular materials rises, we are delighted to collaborate with like-minded brands in the performance sector, such as Athleta. Together, we are not only creating high-quality garments but also driving forward the circular fashion movement.” — Shay Sethi, CEO of Ambercycle. This collaboration demonstrates the growing demand for circular materials made from textile-to-textile regeneration and reaffirms the innovator’s efforts towards a circular fashion industry. Read more about our the innovator’s partnership here: https://lnkd.in/eQvxfi2c #textilerecycling #circulareconomy #sustainability #partnership #fashionindustry