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Don’t just go ahead and start blaming your media buyers for a poor performance. Ask these questions yourself first: - Is your product page optimised? - Is the pdp content persuasive enough to make them read more? - Have you tested multiple offers? (Most IMP) - Are you providing creatives with a proper strategy to them or are they just some random creatives? Start with this first, media buyers who are just managing your ad account, there role is to have a campaign structure which is stable, and scalable. If you think they can just run some magic and you’re gonna get some amazing results - sometimes you while, sometimes you won’t. What I want from my media buyer? Ask “Why” as much as possible. The more questions, the more curiosity to find answers and the more ways you’ll develop to test it out and the better you become at media buying. Saying that, we’re looking for a media buyer to join our team. We’ll start hiring soon :)

When it's time to bring on your first marketing person, what position should you hire for first? Should you start with a more junior person, a mid-level generalist, a senior strategist, or someone else? We believe it's important to start with a senior marketer person first. Why? Because they've been around the block and have the experience to understand your business goals and recommend a strategy to get you where you want to go. That strategy will determine the next marketing resources you need to engage get you there. A senior marketer can also tell right away what's working and not working, work with your sales, customer and product teams, and clean up and streamline any of the ad-hoc marketing you've built up over years through various marketing agencies and contractors. Bringing on a junior marketing person who doesn't have the experience to connect to your business goals, build relationships across departments, set your marketing strategy and clean up all that ad-hoc marketing is really just setting them up to fail from the start. The great news is there are fractional options today that allow you to access the senior marketing leadership you need without the cost of a full time CMO or VP hire. #fractionalCMO #b2bmarketing

Hiring a digital strategist/media buyer? Use this simple test to qualify them... Ask them to set up their Meta or Google columns and explain the below: 1/ Why they set their columns up like that? 2/ What data they make key decisions on? This helps you understand & see: - Their competency using the platforms - Their ability to interpret data - If they are using critical thinking or just on autopilot. ----------------------- Anyone do anything similar?

When it's time to bring on your first marketing person, what position should you hire for first? Should you start with a more junior person, a mid-level generalist, a senior strategist, or someone else?   I believe it's important to start with a senior marketer person first.   Why? Because they've been around the block and have the experience to understand your business goals and recommend a strategy to get you where you want to go. That strategy will determine the next marketing resources you need to engage get you there.   A senior marketer can also tell right away what's working and not working, work with your sales, customer and product teams, and clean up and streamline any of the ad-hoc marketing you've built up over years through various marketing agencies and contractors.   Bringing on a junior marketing person who doesn't have the experience to connect to your business goals, build relationships across departments, set your marketing strategy and clean up all that ad-hoc marketing is really just setting them up to fail from the start.   One of the reasons junior marketing people are hired first is because of budgets. It's a big investment to bring on a full-time senior marketing leader.   The great news is there are many more options now for B2B firms to engage the senior marketing leadership they need, without the investment needed to hire a full-time resource.   I'm one of those people! I've been the first marketing hire for many B2B firms - on a fractional basis to help them get their marketing ducks in a row. And this is a role I love.   There's nothing more rewarding than helping B2B companies figure out their first marketing puzzle, create their first strategy, get that marketing foundation set-up and adding huge value to sales and customer teams. And yes, I also love cleaning up all those random acts of marketing.   So if you know you need marketing help, but don't know where to start, consider starting with me - your fractional marketing leader. 

Connecting so much with this idea and how it applies to roles outside of marketing, too. Hiring a new principal? Make sure they’re surrounded by generalist assistant principals and school-based coaches. Need a leader for a brand-new initiative? Hire a generalist to maximize the amount of opportunities created to onboard staff, many of whom may not necessarily agree with the change at first.

Boost Your Sales and Marketing Without Breaking the Bank: Consider a Fractional Marketing Director In today's competitive landscape, a strong sales and marketing strategy is essential for business growth. But for many small and medium-sized businesses, hiring a full-time Marketing Director or CMO simply isn't feasible. That's where fractional help comes in. A fractional Marketing Director offers the expertise and experience of a seasoned marketing leader on a part-time, project-based, or retainer basis. This allows you to access top-tier marketing talent without the hefty overhead costs of a full-time hire. Want to see how we work at GJC? https://lnkd.in/e53J2x8i Think a fractional CMO might be right for you? #Fractionalmarketing #FractionalCMO #Marketingstrategy #Businessgrowth #GJC

And this person should be responsible for setting up the processes, frameworks and strategies which your marketing function will operate under. The other thing of note is typically this doesn't have to be a full-time hire. You will rarely know how to find the right person or equip them with the proper runway to set up your marketing function for success. Work with a seasoned person who has experience in getting this stuff in place. You will be more successful in the long-run and with fewer roadblocks along the way.

Can’t agree more! I started my career over 10 years ago in lead generation and branched out into various aspects of marketing. I was extremely curious throughout my career so I learned it all: search, display, social, content marketing, email marketing and so on. Over the years the industry confidently moved from CPM and CPC to CPA. Successful CPA campaigns strongly depend on tracking so I learned GTM and how to work all the pixels and setup proper analytics to ensure that all my marketing campaigns are setup for success. If your conversion tracking is not accurate and Meta or Google or another platform is receiving wrong data and you optimize to that data no amount of creative will fix it, no amount of A/B testing or raising your budget. I have seen a lot of setups and you would be surprised what % of advertisers are running their campaigns on false data and frankly have no idea. When your campaigns run on CPA you must provide the accurate “A”! Message me if you need help with that! To wrap up my bragging post that’s really a shout-out to marketers with a broad range of experience I just want to say: If you are looking for a digital marketer who is technically skilled and creatively gifted, message me! P.S. Andrea was talking about your first marketer, but I want to add that any company can benefit from a generalist—someone who understands the entire digital marketing ecosystem and has multiple skills to contribute to a company’s success. “A jack of all trades is a master of none, but often times better than a master of one.” ☝️

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. Unfortunately, too many fall into the trap of hiring eager social media managers, creative branding and ad agencies, and wasting their precious dollars on chasing uninterested and tired eye balls. #gbcorp #businesstime #businesscasual #blackbusiness #businessowner #businessideas #businessgrowth #renewableenergy #business #businessservices #businesspurchase #purchasebusiness #servicebusiness #buybusiness2024 #business2024 #buyselltrade #smallbusiness #didyouknow #facts #factsdaily

Here at Bloody Marketing, we're a bunch of damn hypocrites. You see, we're always sitting around telling people they should be doing more with their marketing, and that help is always at hand... 'We'll do loads for you!' we declare. 'We'll film more content, design more stuff, write more things, and package them together into big juicy campaigns, you beautiful business owner you!' ... But do we ever do these big juicy campaigns for ourselves? Do we balls. Well, that changes today. Introducing our 'All part of the package' campaign, a series of adverts so over-engineered that we considered hiring an "Operational Performance Manager" to keep us in line but then realised that was a frankly horrendous job title and anyway we couldn't hire one because we'd used our hiring budget on the over-engineering of these adverts. So yeah... this campaign could be interesting. Stay tuned, and in the meantime, here's a teaser trailer. What have we done.