IAG Loyalty’s Post

Have you unlocked the secret to retail success? 🛍️ According to Iain McGowan (he/him), our UK Head of Retail for CMI, power brands with a profound grasp on activating and retaining consumers through experiences find the greatest success. Learn more in our latest insights article 👇 #GrowthFromKnowledge #RetailInsights #ConsumerInsights #SalesStrategies #RetailSuccess

Unlocking long-term growth and success in the retail industry today can be a challenge. Strong retail brands know how to capture consumer loyalty by turning experiences into a powerful engine for success. Our latest blog explores key insights on transformative retail success 🛒 Read it now 👇 #GrowthFromKnowledge #RetailInsights #ConsumerMindsets #SalesStrategies #RetailSuccess

In a time of economic uncertainty, mastering promotions in Retail is crucial for success. Dive into the blog by Diego Ezquerro to discover how to thrive despite the challenging market conditions. From decoding consumer behavior to mastering data-driven insights, learn how to identify the promotions that resonate with consumers and drive sales even in turbulent times. Discover the insider tips for breaking free from the "hamster wheel" of promotions: https://vistex.link/4aB  #Retail #Promotions #Strategy

Unlock the door for your retail brand to sustainable growth. Read part 2 of the retail-focused "Why behind the buy" series, where I shine a light on why you need to know what drives choice for retailers in your category. Steal a march on your competition long-term, and build the resilience that many big retail names have lacked through the recent market shocks. Hope you enjoy the read! GfK - An NIQ Company #retailinsights #retailstrategy #growthfromknowledge

How do you get your story to stand out from the rest? You tell the parts no one has heard yet. Brands - the CPG business is made for consumers. What’s important to them? What’s hurting them right now? What do they need? Consider these things, and now go back to your story. What has YOUR consumer not heard yet? That’s the part of your story that you tell. Need help in crafting your story? Send me a DM and let's chat. 👋🏾 #BeautyBrands #MarketingStrategy #BrandStrategy #BrandSuccess #BeautyIndustry #Retail #RetailIndustry

What does it take for CPG brands to capture attention and inspire loyalty in an era when customers have more choices than ever before? “You cannot buy demand,” says our Client Partner Jamie Perry, “But you can align your products and messaging to meet consumers’ needs in the right moment, with the right message and improve their lives.” Read more of Jamie’s perspectives on how CPG brands can meet the challenges of this moment with a focus on relevance: https://lnkd.in/gcMs22xP

🔮🛍️ Retail Trends Masterclass Alert! 🔮🛍️ Hello, LinkedIn Network! I'm thrilled to share that Edna Chavira, a renowned expert in retail marketing, is hosting a must-attend masterclass titled, "Retail Trends: Consumer behavior is changing, is your marketing?" In this rapidly evolving retail landscape, understanding the latest trends and adapting your marketing strategies accordingly is crucial. This masterclass will delve deep into how consumer behavior is shifting and what it means for your marketing approach. Are you keeping pace with these changes? Are your marketing strategies still effective? If you're unsure, this masterclass is for you! Join us and get ready to revolutionize your marketing game. You'll leave equipped with actionable insights and strategies to stay ahead in this competitive retail world. Don't miss out on this opportunity to learn from the best in the business. Let's embrace change, evolve, and succeed together! #RetailTrends #ConsumerBehavior #MarketingStrategy #Masterclass #RetailMarketing #EdnaChavira

Modern consumers are demanding more from buying experiences than ever. See how your brand can help retail leaders keep up: bit.ly/3Usl18R #retailmarketing #marketinginsights #marketingdata

Thanks RETHINK Retail for the profile piece on me. Just a few highlights here: > What challenges/opportunities are currently facing retailers? • How to balance the demands of investors to innovation and disruption at the expense of the in-store experience. • The opportunities to build their own bench by a clear path to more money via more learning and training opportunity. No one knows the store better than the front-line workers. That needs to be respected and harvested rather than trying to be chasing the elusive DTC profit-losing initiatives. Read the full article to learn more:)

Price used to be a major differentiator in retail, but it’s no longer enough to generate loyalty. Brand name and recognition don’t mean as much either. Consumers are looking for a deeper connection – products that reflect their values and aspirations. Think about private labels. They've shed their "cheap alternative" image and are now seen as credible options, even by high-income shoppers. About 53% of retailers expect the private label to be their number one growth driver in 2024. Why? Because they've built brand equity by delivering on affordability and quality. You know what you’re getting, and it’s what you want. To stand out now as a retailer, you need to: Focus on values: What does your brand stand for? How does it resonate with your target audience? Be relevant: Speak to your audience's identities and lifestyles. Don't be a generic product on a shelf. Innovate & adapt: Don't rest on your laurels. Keep your brand fresh and relevant to changing consumer expectations. The retail landscape is evolving, and brands that can connect with their audience will be the ones that thrive. #leadership #TheFullView #NIQ