Humaira Rafique’s Post

Thank you Pinterest Japan for hosting me in Tokyo. It was great spending time with the team and meeting with local leaders to talk about the opportunities in the market and internationally. Pinterest is more global than ever and I am proud of our Japan team’s execution and focus in such a dynamic and growing market.

Pinterest reported Q2 2024 results today, and I’m proud to share that we delivered 21% year over year growth, generating $854 million in revenue. Pinterest hit a record number of 522 million global monthly active users, with Gen Z continuing to be our fastest growing and largest cohort. Users are coming to Pinterest to get inspired and shop, and we’re making it easier for them to do so. We're also focused on leveraging AI and automation for advertisers with our Performance+ Suite. Timberland UK , an early tester, is already seeing strong results with 34% lower CPAs, a 16% increase in CTRs, and a 50% higher ROAS when compared to traditional campaigns. We’re driving more value for our clients, our agency partners and our pinners across the board. I’m incredibly proud of the hard work and dedication of our world class team and I’m grateful to our client & agency partners who continue to believe in our positive corner of the internet.

The Prophet (peace be upon him). He (PBUH) said, "Whoever plants a tree and is patient in caring for and preserving it until it bears fruit, Allah (SWT) will reward him for every good deed." (Musnad Ahmad, Hadith: 16702; Shuabul Iman, Hadith: 3223).

Did You Know! Pinterest users are 7x more likely to make a purchase than users on other social media platforms. Pinterest is the ultimate game-changer for e-commerce businesses looking to drive sales and growth. When I first started using Pinterest for my e-commerce business,  I was amazed by the engagement and sales it generated. 55% 𝗼𝗳 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝘂𝘀𝗲𝗿𝘀 𝘂𝘀𝗲 𝘁𝗵𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘁𝗼 𝗯𝘂𝘆. How to use Pinterest to drive sales and grow your e-commerce business. - Optimize your product images for Pinterest. - Use relevant keywords and hashtags to increase visibility. - Create boards and collections to showcase your products. - Utilize Pinterest Ads to reach a wider audience. - - Start by creating a business account on Pinterest. - Use Pinterest Analytics to track your performance. - Share user-generated content to build trust. Pinterest is the secret weapon for e-commerce success. Don't miss out.  #PinterestForEcommerce #VisualCommerce #EcommerceGrowth #OnlineSales #DigitalMarketing #SocialMediaMarketing

I don’t know why people think SEO is hard. SEO is really easy. All you need to do: - Learn how to deal with Google’s updates and nonsense - Improve title tags, subheadings, and page content - Analyze search volume and keyword relevancy - Fix duplicate, missing, and truncated title tags - Set up and optimize Google Business Profile - Check Search Console for manual actions - Check for duplicate versions of your site - Set up Bing and GSC Webmaster tools - Run a content audit and prune content - Target competitor’s broken backlinks - Implement the Skyscraper technique - Find and fix keyword cannibalization - Analyze the intent of ranking pages - Install/configure SEO plugin on WP - Find your main ‘money’ keywords - Use fancy jargon to sound smart - Turn unlinked mentions into links - Find long-tail keyword variations - Conduct a link intersect analysis - Analyze competitor’s link profile - Optimize site for mobile phones - Use SEO-friendly URL structure - Beg Google to index your pages - Generate and submit a sitemap - Leverage “inspect URL” in GSC - Conduct keyword gap analysis - Improve your website speed - Enhance content readability - Ensure you’re using HTTPS - Identify, fix all broken links - Update outdated content - Identify your competitors - Set up Google Analytics - Find and fix crawl errors - Find question keywords - Organize topic clusters - Create a Robots.txt file - Create a keyword map - Check the page depth - Check canonical tags - Optimize for E-E-A-T - Add structured data - Leverage digital PR - Spam Reddit! Like I said, SEO is easy 😅 PS: What did I miss?

20 writing rules that good SEO writers must follow! I’m sharing insights from our internal knowledgebase. P.S. Some bonus rules in the comments. (Didn’t have enough time to put them ALL in the carousel) 😀