Huge’s Post

The combination of #sports and #entertainment results in storytelling, and the approaching #SuperBowl is no exception. Read more here: https://lnkd.in/d7mxTwR8 #SuperBowlLVIII #SuperBowlWeekend #SuperBowlSunday #TaylorSwift #TaylorSwiftErasTourJP #TaylorSwiftTheErasTour

This week we continue our summer of sport with a focus on the rise of Formula 1. Debuting in 2019, Netflix docu-series Drive to Survive, has been a key driver in kick starting F1's resurgence. This series has brought the thrill and drama of F1 to over 7 million viewers worldwide, with a substantial portion of this audience being under 30 years old. The surge in popularity is set to grow even further with the release of the new F1 film, starring Brad Pitt, scheduled for summer 2025. According to GQ, Formula 1 generated $2.5 billion in revenue in 2022, a significant increase from $1.83 billion in 2018. Additionally, a Nielsen study found that the fanbase almost doubled between 2017 and 2021, with the average viewer's age dropping by four years to 32. Female participation in the sport has also doubled in this time. Formula 1's strategy extends beyond traditional broadcasting. By humanising drivers and dramatising the sport, Drive to Survive has made F1 more accessible and entertaining. This re-energised brand now collaborates with mass-market names like H&M and luxury labels like Chanel, illustrating how modern sports branding can successfully extend beyond traditional avenues. Learn more lessons in licensing and brand extension from world’s savviest sports brands here 👇 https://lnkd.in/g-x5pXzc #brandlicensing #licensing #brandextension #sportsbranding

Chapter 2 of Backlash's Future of Sport report has landed 🏂 Created by TBWA's cultural intelligence unit Backslash and creative agency Dark Horses, The Future of Sport unpacks the major forces that are upending tradition in sport. In our second chapter, we explore how and why expressions of fandom are evolving, offering guiding principles for brands looking to make an impact. Download the report - https://lnkd.in/gAhMkvtk #FutureOfSport #TheDisruptionCompany #Sports #Paris2024

Trying to reach new audiences and generate more revenue without compromising your core fanbase? I come across this question a LOT from sport, media and entertainment properties. Unfortunately, there's no silver bullet given how unique each property and audience is. But there IS a guiding principle that works almost 100% of the time across sectors: 𝘳𝘦𝘮𝘢𝘪𝘯𝘪𝘯𝘨 𝘤𝘳𝘺𝘴𝘵𝘢𝘭 𝘤𝘭𝘦𝘢𝘳 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥'𝘴 𝘤𝘰𝘳𝘦 𝘷𝘢𝘭𝘶𝘦𝘴. 𝗧𝗵𝗲 𝗰𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗻𝗲𝘃𝗲𝗿 𝗰𝗵𝗮𝗻𝗴𝗲𝘀; 𝘁𝗵𝗲 𝘄𝗮𝘆𝘀 𝗶𝗻 𝘄𝗵𝗶𝗰𝗵 𝗶𝘁'𝘀 𝗲𝘅𝗽𝗿𝗲𝘀𝘀𝗲𝗱 (𝗮𝗻𝗱 𝘁𝗵𝗲𝗿𝗲𝗯𝘆 𝗺𝗼𝗻𝗲𝘁𝗶𝘇𝗲𝗱) 𝗱𝗼. Simple concept. But deceptively difficult to get right. 🏎️ Given this weekend's events, let's use Formula 1 as a high level example of how to ensure brand alignment is leveraged and maintained when evolving your commercial strategy. 🏎️ #commercialstrategy #revenuegeneration #brandbuilding #creativestrategy #sportsandentertainment

JWS. The business of MMA. When it comes to the fight game and fight biz, Campbell McLaren really knows his stuff. Key in early UFC success. Other points: And the world's leading pro wrestling promotion had advised they are cutting down on "house shows" re economies of scale, to reduce expenses etc. The real money for them is in the media/broadcasting rights. They also make good coin with the merch which can also be purchased from the WWE Shop. Still, live event attendance is an experience and one can soak up the atmosphere. The business model is sure different now to back in the days of the "smoke filled arenas" (of the 70s), that Vince McMahon used to reference. And with the UFC, another TKO entity, they sure have expanded since the Station Casino investment days circa 1993. Now the Saudi's have the mega investment in the PFL, but UFC has the leading MMA established business model and UFC top brass is ultra focused on results (bottom line and to stay number one included),.as per recent internal business meeting. Let's Go! #JWS #JohnWallStreet #MMA #mixedmartialarts #combatsports.#livesport #livesports #ppv.#payperview #merch #broadcast.#broadcasting #businessmodel #sportsmarketing #sportsnews #media

As teenage sensation Luke Littler turbocharges interest in darts, O&O's Joe Topping and Charlie Catterall explore how the success of individual athletes can be best harnessed. "The extent of the impact of the ‘Littler Effect’ will largely depend on darts’ ability to convert as many of these new, ‘intrigued fans’ as possible into casual fans in the short term, and then, in the long run, convert them into avid fans. The more successful a sport is in doing this, in theory, the greater the value of future rights deals." Read the full article here: https://lnkd.in/eRrHprms #darts #sports #broadcasting

I was all set to drop a totally different post today... until the F1 social media came to a halt ! 🏁 On the last day of summer break, Toni Cowan-Brown blew the lid off F1's latest move: cracking down on creators by forcing them to ditch ‘F1’ from their branding. What’s Happening? 🤔 F1 is cracking down on creators, demanding they remove ‘F1’ from their branding. This has caused chaos and confusion. While protecting intellectual property is crucial, is F1 risking alienating the community that drives fan engagement? Why This Matters 🏎️ F1’s aim is to keep its brand elite and avoid unauthorized and *unseemly* associations. While this is common for brands, it might be harming the grassroots support that’s boosted its popularity. What Could Have Been? 🔄 ‣ Engage: with creators to understand their challenges & transform the situation into mutual growth. ‣ Collaborate: F1 should work with creators to set fair guidelines and provide support. ‣ Fair Use: Establish clear rules for brand use without stifling creativity. Let’s turn “killing them with an axe” into “killing them with kindness.” This shift could elevate F1’s brand while strengthening the community that makes the sport so exciting. I’m still piecing together the full picture and would love to hear more from those in the know. If you have insights or references, drop them in the comments! . . . #F1 #ContentCreation #BrandManagement #Marketing #LegalInsights #CreatorSupport #Motorsport 📸: Formula One

The easiest, yet hardest thing to do when trying to solve sports business challenges is to think like a fan. You grow so close to the business, there are metrics and revenue numbers to hit, there's pressure to execute on tight timelines. These elements make it hard to take a step back and look at things from a fan's perspective. It's an oversimplification, but sometimes I think the most important thing to do when thinking through decisions is to step back and ask... "What would a fan want/do?" #sportsbiz #linkedinsports #fanfirst

🏴󠁧󠁢󠁳󠁣󠁴󠁿 ⚽ Home again after a week that was a whirlwind tour in the world of sports broadcasting. 📺 🏀 Started off in #Glasgow, immersed in the drive for innovation in sports media with the team at QTV and #SPFL. Jack McGill Andy Yeandle 🍻 (and few beers I have to admit...) It’s these kinds of interactions that broaden our horizons and fuel our passion. Then, #ParisNBAGame and ScorePlay workshop. Moderating a panel with Moritz Michael Mücke and Lilian Baudard Guillot we delved deep into the evolving landscape of sports broadcasting. Pure player talking about new expectations on a broadcast perspective. 🤔 Super clear that our industry will radically evolve in the next years, and leagues will have to adapt fast to their new environnement. These experiences reinforce a crucial aspect of our mission at ScorePlay: Building a community of brilliant minds. 💡 We're not just exchanging ideas; we're fostering a space where challenges and visions can be shared. This is how we reshape the industry – by collectively understanding its nuances, embracing new challenges, and being part of a passionate community. Blog Article here for key takeaways : 👉 https://lnkd.in/g3wazsTy 👈 👶 👨 Back home now, balancing the global stage of sports with the energetic world of being a dad to a 2-year-old. It's a juggle, but one that keeps me grounded and ready for the next challenge. Up next? 🇨🇭 Switzerland, to welcome a new #TOPGUN 🛩 to our ScorePlay family. And maybe a few beers again 🍻 Christof Kesselring Cheers to that. #SportsBroadcasting #CommunityBuilding #ScorePlay #Innovation #GlobalPerspectives #fastpacedenvironnement #Digital #Broadcast

Future of Sport Chapter 2 is now LIVE! 🎾🏏🥊 Created by TBWA’s cultural intelligence unit Backslash and creative agency Dark Horses, The Future of Sport unpacks the major forces that are upending tradition in sport. In chapter 2, they explore how and why expressions of fandom are evolving. 👥 But before we look at the innovations that are changing fandom, we must first understand the human behaviors that won’t change: a sense of shared fiction, reverence for athletic heroes, and the need for social identity. Download the report at backslash.com to learn why future strategies should be rooted in these fundamental motives of fandom to have true staying power. #FutureOfSport #TheDisruptionCompany #Sports #Paris2024