House of Growth’s Post

Here is how I create high converting conversion funnel with BOFU content Steal my framework & examples from Clickup 👇 1. Ranking on "competitor alternatives" Start by writing a well-optimized article focusing on "competitor alternatives". If someone is searching for an alternative to your competitor it means that they are looking for a solution like yours. If your article is ranking on top results, you have a great chance of capturing traffic. But this is only the beginning of the race. 2. Directing traffic from the article to an in-depth landing page I like to send people from a "competitor alternative" article to a detailed landing page covering us vs the competitor. So if you are ranking for "asana alternatives" and your tool is called "john' project management", you would want to take people from Best 10 Asana alternatives post to John's project management tool vs Asana. With landing pages, you cover the difference between you and the competitor better, giving people the chance to understand why they should pick you. 3. Landing page to signup page You have to have a great signup page that motivates users to go to the next step. Most sign-up pages don't focus on positive user psych at all. They are dull and uninspiring. Make sure to include: quotes, social proof, and objection handlers etc 4. Finish it with a great onboarding Your onboarding shouldn't be a maze. You have to do profiling in your onboarding so that you understand the use case and persona of your users to their goals as soon as possible. Imagine that you go into a department store and you are welcomed by the shopping assistant. You tell her that you want to see bags, and she takes you to the floor with shoes first and then watches and then to your destination. This is not the ideal experience because you wanted to see only bags right? Your SaaS onboarding should follow the same logic as well, "take people where they want to go". Experts like ClickUp will even consider where you came from in onboarding, offering ways to migrate from Asana when you sign up, for example. #seo #contentmarketing #saas #growthmarketing