House of Growth’s Post

Don’t skip this if you care about making revenue from your SEO game. 👇 If you wonder why your blogs haven’t generated tangible outcomes, it probably is because you skipped “pre-content” fundamentals. In fact, most marketers go straight to keyword research and sprint planning, then to execution, without taking the time to set the foundations. Here’s my framework: 🟨 Phase 1: Understand the customer. Take time to watch recordings, run interviews, do research about the product use cases. Etc. You can’t write relevant content to a business’ prospects if you don’t fully understand their business. 🟪 Phase 2: Review onboarding. The ultimate goal of any piece of content is to get people to sign up or request a demo. As a marketer, you need to grasp what that experience looks like, so that you can craft content that matches the product experience. It also makes it much easier to add high-converting blog assets like interactive demos! 🟦 Phase 3: Set the fundamentals. So many businesses skip this step! I split it into 2 categories with distinct objectives. Make sure that you have the technical structure needed to have your articles ranking quickly, like author pages, internal linking, footer links, etc. ( no fancy technical seo) Create revenue focused content assets (BOFU-MOFU) assets to turn blog reads into interest to convert, and then conversions. If someone reads your blog about a competitor’s alternatives, they may not want to convert right away. You need landing pages to give them info about your product vs that competitor! And all of that is done before you set the SEO strategy and start executing it! I’ll share part 2 of my framework (when you actually start producing content) later this week. Stay tuned! #seo #saasmarketing #contentstrategy,#contentmarketing, #searchengineoptimization