Hooman Javidan-Nejad’s Post

The landscape of advertising is continually evolving. One trend that has continued to catch everyone's eye is the meteoric rise of Connected TV (CTV) Ad Spending. From 2020 to 2030, the trajectory of CTV ad spending is nothing short of remarkable. As consumers embrace streaming platforms and smart TV technology, advertisers are seizing the opportunity to engage with audiences in new and innovative ways. Connect with OTSM to explore how you can leverage the power of CTV advertising to drive impactful campaigns in the years to come. #CTVAdvertising #DigitalTransformation #AdvertisingTrends

2024 is poised to be a pivotal one for ad tech, marked by increased collaboration, disruption, and innovation across the industry.  As the industry gears up for transformative changes, here are the six top trends to watch:  ⛓️ The industry will redefine value throughout the supply chain  📈 Widespread adoption of industry standards will unlock scale and innovation  📺 Programmatic will continue to accelerate streaming TV advertising  🗳️ Streaming TV will steal the political advertising spotlight  🍪 Third-party cookie deprecation will transform addressability in advertising  ♻️ Sustainability and DE&I initiatives will drive real change across the ad industry    Learn more about our 2024 predictions here: https://lnkd.in/eb-JDBjf #AdTechTrends #Programmatic #StreamingTV

"The streaming age is here to stay", comments James Hill, Chief Commercial Officer, EXTE. With Connected TV (CTV) becoming an increasingly more crucial medium in the digital industry, how can brands make their content stand out in such a competitive landscape? 📺 Alistair Wedderburn, Senior Display & Mobile Manager at ROAST adds, "The success of CTV will rely on sport advertising because events like the Super Bowl are still mostly dominated by linear TV broadcasters. As we begin to see more and more tech/streaming companies invest in advertising at these events, we will begin to see CTV become a more popular choice of advertising. In turn, slowly but surely, more sporting events will be available on these 'On Demand' services." Check out Hill's full article in NewDigitalAge following the link in the comments. #CTV #ConnectedTV #Digital #DigitalUpdates

We are excited to share insights into the evolving landscape of Connected TV (CTV) advertising. Check out our latest blog post to learn more about the nuances of CTV SPO and how it's reshaping the future of digital advertising: https://lnkd.in/gY6DDDw5 Key Takeaways: 1️⃣ CTV SPO mirrors its counterpart in display advertising but with unique intricacies tailored to the streaming television ecosystem. 2️⃣ Advertisers stand to benefit from optimized supply paths, driving tangible results and minimizing exposure to fraudulent activities. 3️⃣ Demand Path Optimization (DPO) empowers CTV publishers to cultivate stronger partnerships and command higher yields. Join us on the journey to unlock the full potential of CTV advertising! 💡 #CTV #SPO #DigitalAdvertising #LevelxTV

Performance TV Ads from Orka are the perfect solution for filling fast advertising pods that programmatic advertising might be dropping on your streaming channels. If you're looking for new revenue streams, let us ship you a batch while at CES 2024. Our team is here to help get you started. Don't miss out on this opportunity to boost your revenue with the help of Orka's Performance TV Ads. #programmaticadvertising #revenuegeneration #TVads #CES2024

📺 The TV landscape is changing! 🌐 With the profound transformation from cable TV to endless streaming services, Connected TV (CTV) viewers in the US will surpass traditional TV households by 2025. In the UK, 94% of adults are reachable by CTV, with 68% preferring ad-supported streaming. Advertisers benefit from precision targeting, engaged viewers, and measurable results. Global CTV ad revenue is projected to hit $42.5 billion by 2028, so embrace the CTV revolution for effective and engaging advertising. Want to read more about the future of CTV? Check out our blog here >> https://bit.ly/49wvzIt

2024 is off to a strong start for the ad industry. MAGNA Global, the research arm of Interpublic Group (IPG), projects a 9.2% growth in the US ad market, totaling about $369 billion. Streaming TV alone is set to surge by 13% in revenue. Are you keeping up with the industry's growth? Tap in and connect with one of our experts to find out how CTV advertising can elevate your marketing strategies. Connect with us: https://lnkd.in/d9r4mxzH #StreamingTV #ConnectedTV #CTVAdvertising #Programmatic #PerformanceTV #PerformanceMarketing #MarketingTrends #AdIndustry #AdTech

The TV ad market 2023 experienced dynamic changes, marked by a shift towards streaming and FAST/CTV channels. Various industry challenges, including the Hollywood strikes and a softer ad market, accelerated this shift. Sports and live events gained prominence, attracting significant advertiser investment and becoming critical inventory. These developments reflect a substantial evolution in TV advertising, adapting to new consumer behaviors and technological advancements. #CTV #DigitalAdvertising #ConsumerBehaviors https://lnkd.in/e8mdCB25

Attention LinkedIn connections.....Did you know… The Connected TV advertising space is finally maturing, both in terms of ad spend and in terms of consumer receptivity to ads in the streaming environment. 6 in 10 streamers surveyed in our latest study, State of Media, Entertainment, and Tech: SUBSCRIPTIONS, say they are Ok with viewing ads on a streaming service as long as that means they can pay less for access to the service. Our research also shows high interest in personalized and interactive advertising and commerce to the TV. Exciting times ahead for brands in the digital space! To learn more about this study and others, email me at [email protected] #media #entertainment #research #insight #syndicated #TV #streaming

Fragmentation is a major obstacle for TV advertisers, with over 50% identifying it as one of the top two challenges they face in streaming advertising. Our survey of hundreds of senior marketing execs from top brands and agencies unveils how the biggest TV spenders are shaping their 2024 ad buying strategies ahead of the upfronts. Download the full report for more insights on the trends redefining the advertising landscape in 2024 and beyond. https://lnkd.in/ghnCWr77