HOMEstretch’s Post

Transcript

What's up everybody? This is Jeff Kennedy, VP of Sales of Partnerships for Leading RE here with Nick from Home Stretch. Nick, what's up man? How are you doing? Great. How are you today? Doing wonderful. Today is what is today. Tuesday, Taco Tuesday, Tech Tuesday, today's Tech Tuesday and happy that you're on the call with me. You know home stretch, we've talked for a couple of months. We finally brought you guys on as a preferred vendor for solutions group. So thank you and welcome. We're excited to work with you this year and I thought maybe just take a couple of minutes today to talk about you know who you guys are, what you do, what's your origin story like you know? Yeah, talk to me like Homestretch. So let's start with that. What is, where is Homestretch based? What problem do you guys solve? Yeah, so Homestretch is based in Cincinnati. OH, and the problems that we solve is getting your home ready to sell can be an absolute pain because you have to hire four or five, 6-7 different vendors. We've bundled all of those services into one succinct solution to make it easy for homeowners to get their homes ready to sell. We do that by offering home clear outs, painting, carpeting, flooring, landscaping and home cleaning. So think of us as kind of a one stop shop for all the cosmetic solutions to get a property prepped and ready just like you know price, condition, location, that's what sells properties and we handle condition. So you're not going in and like revamping the kitchen or adding. In addition, this is really kind of a topical thing to come in, Polish it a bit, do what you need to do to make it pop. Of the open house, absolutely. I mean, think of think of an estate situation where people have too much stuff in their garage, too much stuff in the basement. They got wallpaper in the powder bath, they got the wallpaper borders and they got white or blue carpet. You know, we can eliminate some of those outdated looks by neutralizing the property, you know, getting rid of all the stuff, getting rid of the wallpaper, going with a nice light, neutral color on the walls. Visually, visually, what you see in the home is 90% floors and walls. And that's what we aim to upgrade. I mean, I feel like there's probably 2 main buckets. One is the house is ready to be sold and and multiple people own it, but no one really wants to own the process. So they just hire you guys to come in. Or maybe the bucket that I'm in is I could do it. I just don't want to, don't have the time. And I'd rather have you guys take care of it because it's not fun to clean and paintballs, So should rather outsource it and be done with it. You're exactly right. Yeah. And and it. Also kind of what falls down to is where we help the Realtors a lot and and Perth thank you. We're so excited to be part of leading our, we're we're pumped the Realtors either end up becoming the general contractor and manage this whole process for the clients or the client ends up managing it themselves. No one really wants to manage it. So that's what we do is take that management and also do all the services to make it easy. So you're exactly right, it's either it's an estate five or six people. You know, deciding what they're going to do or it's someone in your situation saying I don't want to paint these three bedrooms myself. Well, I'll. I'll do a bad job. So look bad anyway. Something to redo it. What? OK, so maybe when you were growing up, you're like, in middle school. You like, man, one day when I become an adult, I'm going to create this home, clear out. You know, National company. Probably not. What was your what was your like, Path to whatever you did before To to land here. Yeah. So my family's been in real estate in my whole life. That's all I knew was real estate. My dad was a developer. My dad actually worked for 35 years with a leading RE. Brand and Sipsey Klein in Cincinnati, OH. So I just grew up around houses and I loved houses. I love sales. And our origin star story was me and my cofounder Derek Schuman. We were working at an auction house and the auction house sold people's personal property and they did a great job of selling people's personal property, but they couldn't help everybody because not everyone has nice enough stuff, you know, say to sell. So what we noticed was everyone has trash. Everyone has donations like everyone has that problem. But then what else do the clients need? Because there's a million junk removal companies out there currently. And we started talking to clients and they're like, well, we needed painting, we needed landscaping, we needed carpeting, we needed flooring and it took him six months to get their home ready to sell and that's kind of when the light bulb went off. There's no one really doing the home preparation service market, you know, in a one stop shop. So we saw a massive opportunity and we jumped on it in 2019. Love that. So I think it's pretty clear the value prop for a client that's getting ready to sell, it saves them time at the end of the day time and hassle. Great. Talk to me if I have my broker hat on because you know leading Ari is a network of brokerages and we're broker centric. We don't really work directly with the agents. What's the value prop for the broker and why they want to get involved and not just let the sellers figure it out on their own. And then 10 generally underneath that would be what's is the agent value prop different or is it just is it the same as the broker? Play problem, they're very similar because what we're doing is helping that agent help their clients get their home prep quicker. Every agent in the country has gone on a listing presentation in January and the client goes, I have to do these six things, I'll be ready in July or August. Now what we can tell that client who says either downsize and going to Florida, we can tell them grab the items you want, identify the items you want to take to Florida and we will take care of the rest of it and you will just. Be the stress like melting off the client shoulders. They're like, I can just leave the house, leave stuff everywhere. Absolutely. And then we'll empty it, paint it, carpet it, clean it. So we expedite that process because we all know time kills deals. So we'll make that process quicker for the agents and then also for the brokers, it the nicer the condition, the property, the higher it's going to sell. And also sometimes when Realtors are recommending other vendors, they always have to give like a caveat like, hey. Uh, Billy, my painter. First thing in the morning means 11:00 AM for him. And oh, and don't let him talk about politics. He might go on a rant, you know. So we're just providing that level of professionalism that the Realtors can feel confident in referring and not have to give those caveats. That makes sense. We're going to kind of take a detour here, but I get that your average real estate professional realtor, their job is to sell and sell real estate and help people buy real estate I. Think that actually it's deeper than that. I think that at the end, yes, that you are doing that as a process or as a service, but really you're providing an experience to that aid to that, to that buyer or seller. They could in theory do it on their own. But working with you is easier. Working with you is less stressed. This is just a further iteration of that, right. And that, yeah, you could be like, yeah, man, your house is a mess. You got, you know, carpets are bad, your walls are bad. Good luck. I'm going to sell the house. Or you could at no risk to yourself be like, hey, listen, we got a company called Home. Touch. They'll come in, take care of everything for you, paint everything, pull the stuff out, clean it out. Is not cost prohibitive. Everybody wins. The experience is better in the end and. Doesn't hurt that if the house looks nice it will self quicker, it'll get on the market quicker and you'll probably sell for more money so everybody wins across the board anyways. I don't see, I don't see a loser here exactly. We call it the win, win, win. Client wins because they get to ultimately sell their home for a higher price. You know, they get that MRI, the realtor wins because it gets done quickly, efficiently and also they get to sell the home faster and for a higher price. We win because we get to help a family, you know, throughout that whole entire process, but you're 100% right on. Yes, the Realtors job is to sell homes, you know, to sell their listings, present, you know, new homes for the buyers, for them to buy. But being in this industry, you know that. Walter turns into like their tour guide of the city and what's the best restaurants what's the best parks what's that they kind of like, especially if they're not from that city like what they they really provide that full experience of helping them everywhere they can. And we are just just like you said we're an extension of that. Absolutely. All right. Well we're working together a lot throughout this year and we'll do another LinkedIn later this year if if you're if you're interested in hearing about what home stretch. Does have it can help your brokerage. You guys work individually with agents. It's not. Doesn't have to be a broker level agreement. If an agent wants to use your routine, totally cool. I doubt you have somebody in your arsenal right now that does what home stretch does. Why not meet with them? Why not understand what they have to offer? Put them in that arrow in your quiver and then when the situation works or it fits, you'll know that it fits. You'll have an option or an offer for your for your client if they wanted to get a hold of you or your team. Should they e-mail you directly as our landing page or a website? They should go to what's best. Yeah, I mean you can you can e-mail me directly at [email protected] or go to our website has all of our contact information. You can actually schedule appointments online as well. We're just again, trying to provide that professionalism and that is that is home-stretch.com and of course. Nick will get on the in the comments beneath this post on LinkedIn. Put in your your website and whatever other stuff you want to put. You can hit Nick or me on DMS and LinkedIn. I did full vetting on these guys, made sure they were legit. They've done this at scale. They've done this with big brokerages, small brokerages, luxury brokerages, non luxury brokerages. Like whoever you are, you probably should have them in your Rolodex. So listen Nick, I appreciate your time today. I'm sure we'll see each other at lots of events this year. Jeff, appreciate it. Have a great one. Yeah.