Thank you ADWEEK for covering our new campaign launch for Exiger. Here’s what CEO Chris Wallrapp has to say about our partnership: “Exiger is an extraordinary purpose-driven company that is developing advanced AI to make the world a safer and more transparent place to succeed. We are honored to partner with Exiger on this important campaign that articulates their vision for a better world to a broader audience, and demonstrates how they’re meeting complex, global challenges with sophisticated, scalable solutions.” Read on for the full article in Adweek.
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Managing Director at Canopy Insight - More Useful Products & Better Brand Stories Through Semiotics & Cultural Insight
The more GenAI is foisted onto consumers across every area of their digital lives, the greater the opportunity for brands to use "AI-Free" as a differentiating factor and signifier of quality. Great to see this getting traction in mainstream titles #culture #brand #technology
Brands Are Beginning to Turn Against AI
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Digital Marketing | Strategic Partnerships | Demand Generation | Sales Enablement | Tech Implementation
#AI tools for hyper-personalization like Tastewise and ITSRAPID are enabling #CPG brands to craft bespoke products and marketing strategies that resonate on a personal level with consumers in real-time via data-driven processes. Does your brand's strategy reflect a sophisticated understanding of the individual needs and preferences of your customers?
Is AI Set to Revolutionize CPG? | Creative Circle
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The power of AI 🙌
Introducing Johnnie Walker x Scott Naismith, a brand-new experience at Johnnie Walker Princes Street that allows guests to co-design a personalised bottle of Johnnie Walker Blue Label with the Scottish artist. The limited-edition experience, which is only available for visitors to the Edinburgh venue from August 1-31, 2024, is powered by ‘Project Halo’, a Diageo Breakthrough Innovation that uses Generative AI to help consumers co-create designs on Diageo products in a way that is bespoke to them. Find out more about the collaboration and Diageo’s latest Breakthrough Innovation: https://lnkd.in/e_MbsA24 #whisky #scotch #breakthrough #innovation #generativeai
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Emotional marketing is a strategy that focuses on creating and leveraging emotional connections between a brand and its audience. Its goal is to evoke specific emotions that resonate with the target audience, leading to increased brand loyalty, engagement, and ultimately customer satisfaction. Many well-known brands employ emotional marketing strategies to build strong and lasting relationships with their customers. Some examples include: Nike is renowned for its campaigns that focus on motivation, determination, and achieving goals. The famous slogan "Just Do It" is not just about the product but also about conveying emotions associated with overcoming challenges and achieving success. Coca-Cola has long employed emotional marketing, especially during the holiday season. Their advertisements often emphasize values such as joy, community, and love. Dove has gained recognition for its campaigns that focus on positive body image and building self-confidence. These companies are aware of the positive reception of their ads and the expectations of their consumers regarding the values the brand represents. Where do they gather this knowledge? Check out our latest post https://lnkd.in/dmrrcvHp #EmotionalMarketing #BrandStrategy #CustomerEngagement #BrandLoyalty #CustomerSatisfaction #ConsumerExpectations #BrandValues #MarketingInsights #vievlio #surveys #SurveyTool #marketing #marketingb2b
Vivelio articles - Use of surveys in business
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Wow. It only took days before the 350 seats we had for Experimentation Forum Stockholm was taken. But I am not surprised, looking at the line-up: Joining me on stage is: 👔 Aaron Baid from HUGO BOSS that will talk about how experimentation fits into brand building in fashion. 🎯 Rebeiro Jeyapaul from Electrolux Group will walk us through how to focus on KPIs and use different data sources to form a powerful hypothesis, using Contentsquare as a platform to understand customer behavior. 👨👩👧👧 Sofie Ahlgren at Länsförsäkringar together with Christoffer Luthman at Merkle Sverige will showcase how to build a culture in which data-driven insights are leading your decisions. 🏄♂️ John Ekman from Conversionista! will inspire around how AI will change the world of CRO, together with some fresh takes on what to expect from the new Google AI search. ⚒ Evelina Jörhov from TRANSACT Sweden will be entering stage together with Elina Olsson from PostNord Sverige and Archana Mishra from Apoteket AB to describe how to scale testing and personalization in large organizations. As per usual, we also look forward to be able to provide a surprise or two.
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#AI tools for hyper-personalization like Tastewise and ITSRAPID are enabling #CPG brands to craft bespoke products and marketing strategies that resonate on a personal level with consumers in real-time via data-driven processes. Does your brand's strategy reflect a sophisticated understanding of the individual needs and preferences of your customers?
Is AI Set to Revolutionize CPG? | Creative Circle
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#AI tools for hyper-personalization like Tastewise and ITSRAPID are enabling #CPG brands to craft bespoke products and marketing strategies that resonate on a personal level with consumers in real-time via data-driven processes. Does your brand's strategy reflect a sophisticated understanding of the individual needs and preferences of your customers?
Is AI Set to Revolutionize CPG? | Creative Circle
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🙋Brand Comms Consultant, Content Marketing Advisor, Strategic Copywriter & AI Ethicist Policy Writer. 💁I ensure businesses & professionals build strong reputations & dominate their markets💡 Let's do great things!
Speaking at events is not a given; it's a privilege. WHY? 💭 Because it's a gift to share knowledge and be given the platform to explain the latest developments in marketing, offer advice on AI ethics and share case studies and insights into how marketing is evolving. As the head of a marketing agency and a branding consultant, I work with a diverse range of clients, giving me the opportunity of experiencing and being involved in a variety of marketing techniques. We all know that the marketing landscape is evolving rapidly. Therefore, it's crucial to stay ahead and share insights with the community — exactly what I did today in Brisbane at the Intrigue MadTech Summit. My main takeaways for today: 📌 Embrace AI but ensure that you have compliance guidelines. 📌 Omnichannel marketing is essential (be everywhere). 📌 Consistency is key in a world full of noise. 📌 Be open to others' opinions; there's much to learn. 😉 Thank you to all my fellow speakers and presenters at the Intrigue event today! Salesgasm Kate Phillips Phoebe Lay Scott White Wade Curtis Shubham Mathur Rhonwyn Learner Marissa Candy 🎉 Donella Beckton Jacob Davidson ✪ Elise Bentley Juanita Wheeler Courtney Scales Louise Flynn Sue Johnson GAICD Rusty Gimaev #IntrigueMadTech #INTBRIS #ChristopherMelotti #MelottiContentMedia #Marketing #Technology #Innovation
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Great brands do different. And that's what our conference last week was all about. Here's 12 ways we heard for brands to do different... 1 Be radical, and don’t care too much what people think 2 Create ideas that clients at first don’t get, or may even hate 3 Even in a dark world, create your own golden age 4 Let humans make human ideas, and let AI explore the edges of weird 5 Anything that can be codified, automate 6 If something’s not good enough (like gluten-free cakes), make something better 7 Be obsessed with quality, not with volume 8 Use AI to predict consumer wants, and so reduce wasted production 9 Understand the many layers of consumers’ personalities: people are complex 10 Always listen to the feelings of people on the ground 11 When you ask your workers to live the brand, remember the extra work this means for them 12 To change for the better how people consume, use the familiarity of your brand, and the power of soap opera characters as role models With huge thanks to Jago Cooper, Bobby Burrage, Graham Jones, Jim Sutherland, Tu Nguyen, Helen Adshead, HANNAH SPRINGHAM, Alina Veselaya, Katherine Hawes GMBPsS FHEA, Jennie Robinson, Tom Parkerson and Joanna Dring.
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🫖 TEEKANNE x brainsuite: brewing success with AI 🫖 I’ve got some hot tea to spill! We love seeing brands steep in success—and since March this year, we’ve had the pleasure of working with TEEKANNE GmbH, a global tea brand, to optimise their point-of-sale materials and strengthen their retail presence. 💪 Using our predictive, AI-powered, and neuroscience-informed platform, TEEKANNE has been able to test and fine-tune various design variants for their in-store secondary placements. By focusing on key factors such as attention, simplicity, and emotional appeal, they’ve brewed the perfect formula to capture shoppers' interest and drive sales. In such a competitive space, it’s crucial to ensure those designs hit the mark! 🎯 Thanks to our Shopper App, they were able to generate valuable insights and select the most effective design, ensuring it draws attention on the shop floor. 🛒 And that’s the tea! 🍵 Put the kettle on, and let me serve the tidbits - https://bit.ly/47C92L1 #AI #PredictiveAI #Innovation #MarTech #Marketing #Design All tea puns intended.
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